With extra entrepreneurs integrating video into their methods, new analysis signifies that many are seeing constructive outcomes from using this kind of content material.
MotionCue just lately printed its “Video Marketing Statistics: What to Expect in 2022” report, and statistics steered that the majority entrepreneurs (59%) have seen a constructive return-on-investment (ROI) from video advertising, and 58% intend to include movies into their methods shifting ahead.
In phrases of the advantages related to using video, 50% declare that it has helped them acquire new prospects, and 60% have seen video utilization enhance engagement. Nearly 64% have been in a position to construct model consciousness, and 57% have boosted conversion charges.
In basic, video (63%) has been the main medium for holding organizations top-of-mind amongst prospects.
The Continued Rise of Video Marketing
As extra entrepreneurs uncover the advantages of leveraging video, earlier analysis means that they already contemplate it to be an necessary part of their technique.
Wyzowl performed “The State of Video Marketing 2022” report, and statistics indicated that as of this 12 months, about 92% of entrepreneurs now contemplate video to be an necessary half of their technique. In basic, 87% of respondents claimed that video has helped them enhance visitors, and 94% mentioned it has elevated consumer understanding.
Nearly 86% of entrepreneurs said that video has helped them generate leads, and 81% mentioned that it has straight elevated gross sales. Approximately 79% of the respondents who mentioned they weren’t but using video count on to take action sooner or later later this 12 months.