PathFactory acknowledged as a pacesetter in each Content Marketing and Content ExperienceTORONTO, May 11, 2022 /PRNewswire-PRWeb/ — Today PathFactory, the B2B Intelligent Content Platform, introduced it has been acknowledged by TrustRadius with a 2022 Top Rated Award in each the Content Marketing and Content Experience software program classes.With a trScore of 8.6 out of 10 primarily based on greater than 140 rankings and opinions, PathFactory is acknowledged by the TrustRadius neighborhood as a pacesetter within the Content Marketing software program class, in addition to the Content Experience software program class. This is the fourth 12 months in a row PathFactory has obtained a Top Rated award from TrustRadius.”Buyers have many choices relating to content material advertising and marketing software program. PathFactory has received Top Rated Awards for Content Experience and Content Marketing Software in 2022,” stated Megan Headley, VP of Research at TrustRadius. “PathFactory earned these Top Rated awards primarily based immediately on suggestions from their clients. Reviewers on TrustRadius worth PathFactory’s embedded CTAs, content material automation, and content material efficiency analytics.””The staff at PathFactory is dedicated to constructing AI-powered options that assist B2B entrepreneurs and sellers to serve up contextually-relevant content material experiences by higher understanding their consumers’ content material wants and pursuits in a unified method,” stated Dev Ganesan, President and CEO of PathFactory. “This award is a superb reminder that the work we do empowers our clients to assume strategically concerning the position content material performs of their purchaser journeys, and permits them to take clever actions primarily based on insights we floor by way of customer engagement. Thank you to our clients and TrustRadius for recognizing PathFactory as a pacesetter in content material experiences.”Since 2016, the TrustRadius Top Rated Awards have turn into the trade customary for unbiased recognition of B2B expertise merchandise. Based fully on buyer suggestions, they’ve by no means been influenced by analyst opinion or standing as a TrustRadius buyer.Story continuesHear from verified customers on how a lot they worth PathFactory:”[PathFactory] is the platform for enterprise enterprise. It is constructed to help advanced setup and superior construction in addition to excessive enterprise necessities…[This] permits us to construct superior content material consumption methods and best-personalized tailored journeys.” -Marketing Technology Manager at Cisco”This is the second firm the place I’ve used PathFactory to handle all of my customer-facing advertising and marketing content material for the corporate. Not solely do I leverage the tracks to realize perception into the place on my web site content material is being consumed, however additionally it is used extensively within the campaigns to watch engagement with content material for these campaigns.” -Senior Director, Marketing at Yotascale”The way forward for content material administration software program. The knowledge we collate from PathFactory on guests of our tracks supplies us with a deeper understanding [of] their habits which was not clear beforehand, so this has enhanced our potential to make higher strategic selections in how we nurture recipients of our tracks.” -Marketing Manager at RefinitivPathFactory is proud to create merchandise that encourage such gracious suggestions from customers.About PathFactory: Leading enterprise and mid-market B2B corporations use PathFactory’s Intelligent Content Platform to speed up nurture, enhance win charges, and perceive content material efficiency by delivering clever content material experiences and digital occasions throughout the client’s journey. PathFactory was named the inaugural Visionary CX ISV Partner of the Year award winner on the 2020 Oracle Markie Awards, acknowledged by Deloitte as one in every of North America’s Technology Fast 500, and ranked #13 on the 2020 Growth List of Canada’s fastest-growing corporations. It was additionally named a Fall 2021 Content Experience Leader by G2, a 2019-2021 Top-Rated Content Marketing Software by TrustRadius, and a 2019 Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to be taught extra.About TrustRadius: TrustRadius is probably the most trusted analysis and evaluate platform for enterprise leaders to search out and choose the best software program for their wants. Decision-makers throughout industries depend on verified, peer-based steerage and analysis from TrustRadius. Vendors have interaction and convert high-intent consumers by telling their distinctive story by way of wealthy opinions. Over 12 million guests a 12 months create and interact with high-quality evaluate content material and knowledge on TrustRadius.com. Headquartered in Austin, TX, TrustRadius was based by profitable entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.Media ContactKatey Townshend, PathFactory, (416) 304-9400, [email protected], LinkedInSOURCE PathFactory
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