Based in City, Country: Nairobi, Kenya
Travel: Up to twenty% Local & International journey
Reports to: Global Digital Health Advisor, PSI
Who we’re Population Services International (PSI) is the world’s main non-profit social advertising and marketing group. We are a various group of over 5,000 entrepreneurial improvement professionals situated in over 40 nations dedicated to creating it simpler for all individuals to guide more healthy lives and plan the households they need. PSI is utilizing its world presence and 50+ years of expertise to assist reimagine healthcare. We are working to form market techniques, shift coverage and funding, and strengthen world capability to raised assist client empowered healthcare. PSI is now transferring ahead with a Social Enterprise (SE) method in key markets throughout the Southern, Eastern & West Africa areas. This method contains utilizing industrial fashions, acceptable advertising and marketing, and pricing methods in addition to vital procurement and operational efficiencies to offer inexpensive pricing whereas transferring in the direction of sustainable funding within the medium to long run.
Join us! PSI seeks to make use of Digital Manager that can assist us execute to technique specializing in producing worthwhile and or sustainable progress of the enterprise. This is perform is process with enjoying a number one function in improvement of the digital advertising and marketing technique for the East Africa regional social enterprise. The place kinds a part of the advertising and marketing division and experiences to the Global Digital Health Advisor, PSI. You will probably be a part of a inventive staff who will want your technical information and expertise to help with social media advertising and marketing and digital design work. The incumbent will work alongside the broader industrial staff, develop the e-mail and social buying and selling calendar to make sure there’s a dynamic and interesting buyer plan, specializing in seasonality, content material and optimised gives / funding to maximise profitability. Working alongside the Head of Marketing you’ll develop buyer segmentation to enhance the shopper expertise, guaranteeing relevance all through the shopper journey and steering our digital transformation via harnessing knowledge and changing into industrial motion. Lead digital functionality constructing throughout the advertising and marketing staff together with the next: digital analysis into client/HCP behaviors, managing web site and social belongings efficiency and guiding on content material, eCRM, social media, cellular/transportable, digital innovation, and so on. Sounds such as you? Read on!
Your contribution
Design methods for buyer acquisition and retention, throughout the contraceptive portfolio
• Collaborate with Global Digital Manager to design a digital eco system and communication methods
• Develop and monitor good Key Performance Indicators (KPIs) to measure Return-on-investment (ROI) of all digital investments
Develop digital media plans, to assist achievement of enterprise aims
• To work with the advertising and marketing staff to develop annual digital media plans
• To translate annual plans into particular month-to-month/quarterly work-plans and budgets
• Apply advertising and marketing analysis to be taught and perceive rising tendencies, applied sciences and improvements within the digital house and use insights to recurrently optimize the plans, speaking information clearly and concisely
On-going collaboration with the inventive and or digital companies, for improvement and well timed execution of content material calendars and media planning/shopping for
• To work with the Global Digital Health Advisor and the digital company to develop the digital technique, together with content material calendars, aligned with the communication methods
• Manage on-line spends, via optimum media planning and shopping for
• Execute as per the plans and timelines
• Coordinate effectiveness with key stakeholders
• Ensure the adoption of related social media strategies and greatest practices throughout all channels and types
Evaluate digital advertising and marketing campaigns and investments
• Regularly collect knowledge and insights to grasp what’s working effectively and areas that want additional focus to enhance the buyer expertise on-line
• Measure and report efficiency of all digital advertising and marketing campaigns and assess towards enterprise targets.
• Manage and monitor efficiency of digital properties
Digital advertising and marketing measures of efficiency (KPI)
Leading – Increased Marketing Campaign Revenue (Top Line Growth) – Qualified Lead and Marketing Database – Increase in gross sales staff enablement metrics – Improvement in Customer Response to Marketing Campaigns – Improved content material library •
Lagging – 95% OTD – Campaign and Content Materials – 95% of Campaign Revenue targets met. – 80% Increased market visibility. – X to Y progress in MQL database – X to Y progress in CTR%
What are we searching for?
The Basics:
Education:
• Post-Graduation in Business Management or Mass Communications – specializing in digital advertising and marketing • Preferably, a diploma or certificates course in digital advertising and marketing
Experience:
• 3-5 years of expertise in planning and executing digital campaigns from both FMCG or pharma sectors.
• Strong understanding of the digital (SEM, Mobile know-how) and paid social media advertising and marketing
• Technical know-how for designing, executing, monitoring, and evaluating digital campaigns
• Ability to work and handle relationships with exterior companies and guarantee well timed deliverables
• Excellent communication expertise, particularly copy and visible storytelling skill
• Good report writing and presentation expertise
• Strategic, analytical and element oriented
• The profitable candidate will probably be a inventive, modern and strategic thinker, and could have: wonderful communication, analytical, organizational, interpersonal and cross-cultural expertise; a ardour for personal sector approaches to improvement; and confirmed skill to supply outcomes.
• Mind for Process Improvement. You convey consciousness and dedication to doing work successfully and effectively. We need individuals who will see a solution to streamline or enhance a course of and who gained’t hesitate to share their concepts in making it occur. • Team Player. You know easy methods to join a number of various teams of individuals so as to get issues achieved.
• Self-Starter. You should not afraid to leap in from the beginning and get your arms soiled with minimal course.
The Candidate we rent will embody PSI’s company values:
• Measurement: You use arduous proof to make selections and information your work. You set clear goalposts upfront and clarify clearly if that you must transfer them.
• Pragmatism: You’ll attempt to ship the absolute best outcome with the assets accessible. You gained’t be paralyzed by a have to make issues good.
• Honesty: You personal your errors and are open about your shortcomings – it’s the one method you’ll be taught and enhance.
• Collaboration: You’ll shortly set up a psychological map of whom you may depend on for what, in your staff, at headquarters, and in our nation places of work – should you attempt to do all of it your self, you gained’t succeed.
• Trust: You settle for limits to your sphere of management and provides colleagues the advantage of the doubt.
• Commitment: You are in it for the long-haul and wish to develop with the group, similar to PSI serves its customers and companions with host-country governments via thick and skinny.
Other Essential Traits:
• Demonstrated skill to synthesize data to develop suggestions, and skill to influence / affect group pursuit of really useful path
• Demonstrated management expertise; resolution maker, efficient downside solver; strategic thinker. Strong interpersonal, communication, influencing and analytical expertise.
• Ability to handle a number of initiatives and constantly meet deadlines below excessive ranges of strain.
• Excels at interacting with a various group of individuals throughout all ranges, together with Senior Leadership
How to use
Interested candidates ought to submit a letter of curiosity and present Curriculum Vitae by thirty first May 2022 to [email protected] ; Subject: Digital Manager, Social Enterprise Applications are presently accepted on a rolling foundation. PSI is an Equal Opportunity Employer and encourages functions from certified people no matter precise or perceived race, faith, coloration, intercourse, age, nationwide origin, incapacity, sexual orientation, marital standing, private look, matriculation, political affiliation, household standing or duties, gender identification or expression, being pregnant, childbirth, associated medical circumstances or breastfeeding, genetic data, amnesty, veteran, particular disabled veteran or uniform service member standing or employment standing.
https://reliefweb.int/job/3848510/digital-manager-regional-social-enterprise
