Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers
By Rajiv Raghunath – June 14, 2022
This playbook is a step-by-step information to constructing a profitable video outdoors marketing campaign in the true world and assist marketers and advertisers learn to leverage non-intrusive, brand-safe, and measurable promoting on bodily screens.
The Media Specialists Association of The Philippines (MSAP) and world ad-tech participant Moving Walls have launched a “Video Outside” playbook to share their learnings and supply steerage on the right way to prolong video promoting to the real-world utilizing billboards and placed-based DOOH media.
“In digital, video has turn into the preferred and fascinating kind of content material with the world’s largest promoting spenders counting on premium video codecs to achieve audiences. We are actually seeing video promoting prolong to Digital Out of Home with extra venues lined by digital panels from conventional roadside billboards to in-mall signages,” cites a media launch issued by Moving Walls.
Video within the ‘actual world’ provides a number of advantages that TV or cell movies can’t – increased attain than TV and larger model security than on-line – all with concentrating on and measurement capabilities that digital promoting provides.
Jam de Guzman, President of Media Specialists Association of the Philippines (MSAP) shares within the playbook how the partnership between the affiliation and Moving Walls Philippines has created measurement, transparency and accountability throughout the Philippines OOH panorama.
The initiative was launched by former president Michael de Castro, whose stellar management and steerage has helped speed up the adoption of new applied sciences that guarantee measurement, accountability and automation. With the ‘digital-like’ planning capabilities in place for the Filipino DOOH house, the medium’s full potential can now be realised.
“We already know that video is the preferred kind of digital content material that’s consumed throughout Social, Over-the-Top (OTT) media providers, and the web. Extending this to areas “Outside-the-Home” presents an untapped alternative to achieve new audiences,” De Guzman states.
Videos Make a Greater Impact on Bigger Screens
Easy to devour, eye-catching, and a more practical method of speaking with, inspiring, video is one of immediately’s strongest digital advertising and marketing instruments. Video promoting pushes conventional media boundaries and supplies individuals with a fast and straightforward strategy to devour info.
While video promoting is anticipated to proceed its exponential development, Digital video spending is projected to achieve $70Billion by 2024. Wyzowl The State of Video Marketing 2022 states that 88% of individuals say that they’re satisfied to purchase a services or products by watching a model’s video whereas 88% of individuals would additionally prefer to see extra movies from manufacturers in 2022.
This playbook is a step-by-step information to constructing a profitable video outdoors marketing campaign in the true world and assist marketers and advertisers learn to leverage non-intrusive, brand-safe, and measurable promoting on bodily screens.
Gain immediate entry to the playbook right here.
https://www.media4growth.com/ooh-news/media-specialists-association-of-the-philippines-moving-walls-launch-video-outside-playbook-for-marketers-6261
