Agents utilizing Zoopla have already seen a rise in valuation leads only a month after the portal launched a brand new marketing marketing campaign.
Zoopla launched a brand new video marketing marketing campaign final month that hones in on awkward conditions round home costs and are centered on segments of excessive worth proprietor movers – these with properties to promote who’re additionally seeking to purchase.
Just a month later, the portal claims that its ‘Just Ask Zoopla” marketing campaign has boosted distinctive valuation leads for brokers by 29.5% in contrast with the everyday June common earlier than the marketing launch.
Zoopla additionally mentioned Google searches for Zoopla are up 20.5%.
It has additionally recorded extra use of its app, with signed-in session charges rising by 16% in contrast with its outdated model.
This means customers usually tend to save properties, listings and join push notifications – driving increased leads per itemizing because of this for brokers, Zoopla mentioned.
Applicant leads per session have elevated by 9% because of app enhancements.
Andy Marshall, chief industrial officer for Zoopla, mentioned: “It’s been a busy first half of the yr for the property market, with sturdy ranges of demand sustaining throughout the UK.
“With a cloudier financial outlook on the horizon, we recognise it’s extra vital than ever to ship sturdy outcomes and worth for brokers.
“The sturdy efficiency of our marketing marketing campaign and up to date product enhancements are solely the beginning of what’s to come back for our clients, with extra innovation and efficiencies coming down the observe.”
https://www.estateagenttoday.co.uk/breaking-news/2022/7/new-zoopla-marketing-drive-boosts-agent-leads-by-30–claim?supply=newsticker
