WAKEFIELD, MA — Wakefield will use a $45,000 state tourism grant for a video advertising and marketing marketing campaign, a scavenger hunt and an indication sequence aimed toward selling the downtown space and highlighting native companies, Wakefield Community and Economic Development Director Erin Kokinda introduced final week. The grant comes from the Massachusetts Office of Travel and Tourism. Wakefield has been working with a neighborhood public relations agency to coordinate a part of its efforts. “There’s a lot to supply right here,” Kokinda instructed the Town Council final Monday. “We had been simply fortunate sufficient to get this grant.” The city utilized for the grant and now has a brief window to spend its allotted cash, Kokinda instructed the council. As such, officers have labored with native agency Kevin York Communications to develop a sequence of movies highlighting the city of Wakefield. One of the movies is a common trailer for the city, whereas the remaining three are day-in-the-life items specializing in particular person neighborhood members and households themselves. The movies will flow into on social media. Joining Kokinda in her presentation, Kevin York of Kevin York Communications stated the movies will even be promoted utilizing paid social media promoting to develop their attain past the city’s present social media following. In addition to the movies, the city is planning a “Shop Local” scavenger hunt set for Sept. 17. That program will purpose to encourage neighborhood members to discover Wakefield. “It offers them a tour of the city that possibly they have not seen,” Kokinda stated.An indication sequence dubbed “Discover Wakefield” will even place yard indicators round Lake Quannapowitt that includes numerous details about Wakefield and its native companies. There will likely be roughly 40 indicators, in response to Kokinda. The signal sequence will purpose to, partly, draw guests who might come to Wakefield to benefit from the lake towards numerous different locations on the town. Town councilors praised the challenge throughout their assembly final Monday. Moving ahead, Kokinda stated the challenge is a place to begin for future advertising and marketing work.”It’s one thing that we construct off of,” she stated.
https://patch.com/massachusetts/wakefield/wakefield-wins-tourism-grant-plans-shop-local-campaign
