Within the journey trade, promoting the dream vacation has all the time been about visuals.
When vacationers see an image of golden sand, a glowing blue pool or comfy solar loungers, they instantly visualise themselves in that location.
That is why journey images is such an important software for entrepreneurs who have to combine it into their social campaigns, e-mail marketing, print and a lot extra. The SandyBlue marketing workforce know too properly simply how necessary that is.
However, there may be an evolution taking place. Video marketing has all the time existed, however new channels and expertise have allowed creativity to circulation when creating gorgeous video content material. Our workforce, as all the time, know which tendencies will assist our personal success and the success of our proprietor companions.
Why video marketing?
As talked about, vacationers have to visualise themselves in a location. Video marketing and expertise have come leaps and bounds in the previous couple of years, permitting firms to supply a very immersive expertise. From digital property excursions to gorgeous drone footage, capturing the eye of vacationers is turning into a aggressive recreation.
The statistics that spotlight the success of video marketing speaks for themselves. In 2021, it was reported that on-line movies had an viewers attain of 92% amongst web customers worldwide. In 2022, it’s reported that 82% of world web site visitors will come from both video streaming or video downloads in 2022.
This can’t be ignored. TikTok, YouTube and Instagram are just some channels firms are utilizing to supply a video expertise. Are property homeowners in the Algarve making essentially the most of this?
Implementing a video marketing technique on your property
At SandyBlue, we’ve all the time taken our marketing significantly. So, we’re excited to be working with gifted professionals in this area to supercharge our personal video content material. Already, we’re seeing engagement with these movies bettering on social media, our villa listings and our web site total. With initiatives to introduce and enhance different video channels, we’re excited to be on this journey with our proprietor companions.
Photography nonetheless stays a excessive precedence inside villa rental marketing and it all the time will. However, as extra individuals select Portugal as their vacation vacation spot, homeowners might want to heighten the affect of visuals used for marketing. Videos, fairly merely, are the perfect step in the correct route.
Innovation is vital
SandyBlue doesn’t imagine in being left behind on the subject of marketing tendencies and expertise. In truth, we are sometimes one of the primary in our trade and the Algarve to strive new issues and get forward of the curve. It is an thrilling 12 months for innovation in property marketing and we will’t wait to utilise this to place our villa portfolio entrance and centre.
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By Joe Mountain|| [email protected]
Joe Mountain is founder of Algarve villa rental specialists SandyBlue.289 392 236 | www.sandyblue.com
https://www.portugalresident.com/the-power-of-video-marketing-in-2022/
