The Pitch: Advertising and marketing news for 9.27.22

Arts & Letters launched a 60-second spot for ESPN selling its faculty soccer protection. The “Greatest Story Ever Played” spot options College GameDay analyst Kirk Herbstreit and is operating on ESPN, ABC and different Disney-owned platforms, in addition to digital and social channels. More on the spot at Muse by Clio right here.
Arts & Letters and consumer Google received an Effie award within the Social Good – Diversity, Equity and Inclusion class for the company’s “Showing Up for Pride” work for Google Pixel. The company additionally accomplished a brand new marketing campaign and model refresh for on-line marriage ceremony registry Zola.
Wabash & Lake Advertising developed a brand new marketing campaign for Window Depot USA’s places in Richmond, Charlottesville and Fredericksburg. The marketing campaign consists of TV, video, net and print and was produced with Matt Polson of The Video Department in Lakeside.
Wabash & Lake’s marketing campaign for Window Depot USA.
Addison Clark is working with Aerolatte, a European model of steam-free milk frothers, to market its new U.S. e-commerce web site. The company might be managing social media marketing and Google promoting for the model.
Addison Clark supported the opening of NuSpine Chiropractic’s Glen Allen clinic. Marketing work included natural and paid social media campaigns, e-mail campaigns, printed flyers and posters, and different promotional supplies. The enterprise plans to proceed working with the company on growing lead era.
Photographer Cade Martin shot photographs for a brand new branding marketing campaign for the International Spy Museum in Washington, D.C. Martin labored with Luminous Creative Imaging in Amsterdam on CGI and retouching. The marketing campaign was led by D.C.-based company January Third and concerned Philadelphia-based NLD Productions.
One of the pictures Cade Martin collaborated on for the International Spy Museum marketing campaign.
Dotted Line accomplished a brand new emblem and web site for Worksite Labs, a well being care testing and diagnostics firm based mostly in California. It employed Jonathan Goldberg as govt inventive director. Goldberg ran native company A For Adventure for seven years and has additionally labored at Common House and Ogilvy DC.
Elevation employed Hugh Callahan as a inventive director. He was beforehand a inventive director at Tilt Creative + Production and The Martin Agency.
West Cary Group labored on the web site for the City of Richmond’s Diamond District undertaking. The website was awarded a Gold Award this month from the International Economic Development Council in its annual Excellence in Economic Development Awards.
Clair Lloyd
Red Orange Studio employed Clair Lloyd as a undertaking supervisor. Lloyd has levels from JMU and the University of Lynchburg. Lauryn Fauntroy was employed as a junior graphic designer after finishing an internship with the company. She is a latest graduate of Virginia State University.
Lauryn Fauntroy
Red Orange moved its headquarters to 3210 Chamberlayne Ave. in Ginter Park. It was beforehand in Shockoe Bottom.
PRSA Richmond introduced the recipients of its seventy fifth annual Virginia Public Relations Awards. The awards had been introduced Sept. 20 and included 115 recipients in 37 classes. Competitive award entries had been judged by the PRSA’s Georgia chapter.
Best-in-shows had been awarded to Vance and Siddall Communications within the influencer marketing class for their “Virginia is for Helpers: COVID Community Ambassadors” work for the Virginia Department of Health; VCU within the web site class for its VCU News web site redesign; and VCU for its “This Shot Matters” COVID-19 vaccination marketing campaign.
Hodges Partnership CEO Jon Newman was introduced with the 2022 Excellence in Public Relations Award. Mary Kate Brogan, a senior PR specialist at VCU, was awarded the Rising Star Award. An awards ceremony is deliberate at Lewis Ginter Botanical Garden on Oct. 11.

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