How to use content marketing to increase brand awareness

(Image credit score: Pixabay)According to an annual Content Marketing Survey performed by the Content Marketing Institute, creating brand awareness is the highest aim manufacturers obtain by way of content marketing. This is adopted intently by constructing credibility/belief and educating their viewers. 
Content marketing, which brings collectively a number of marketing approaches – similar to blogs, e mail marketing, social media marketing, and extra – is a essential operate for all manufacturers. But it’s much more very important if you happen to’re wanting to increase brand awareness. 
By incorporating some easy ideas and methods when it comes to content, you will get in entrance of audiences in a recent manner and drive awareness to new heights.
 
The significance of brand awareness
Since it takes a client 5 to 7 totally different brand interactions earlier than they bear in mind you, rising their awareness requires lots of work. 
90% of shoppers consider that authenticity is necessary after they’re deciding to help a brand. And there’s no higher alternative for you to show genuine values and connection factors than with a content marketing technique. 
Ready to ramp up your reference to clients, increase awareness, and drive loyalty? You want to do content marketing proper.
 
6 methods to harness the ability of content marketing
The world of content marketing is consistently altering. Just a few years in the past, we had no concept that short-form video can be the first type of media in content marketing. But right this moment, with out video content, your brand could quickly fall behind the competitors.
Although the content panorama can shift at a second’s discover, there are a couple of methods to guarantee your brand is leveraging the ability of content marketing to its full potential.
 
1. Strategize
Content marketing is a lot greater than posting an Instagram Reel each few days or sending out a month-to-month publication. It takes time to determine which channels work finest in your viewers, so contemplate a broad strategy if you happen to’re simply getting began. 
You’ll want to frequently publish weblog content, have a robust social media presence, curate fascinating movies, and extra. With a lot to preserve monitor of, strategizing may also help you keep organized, perceive which techniques carry out finest, and get stronger as time goes on.
 
2. Understand your viewers
Trying to market to a younger grownup viewers? Email marketing and Facebook adverts may not be the easiest way. 
Instead, strive constructing a TikTok presence. Adopting user-generated content. Meet your viewers the place they’re. 
B2B entrepreneurs, as an illustration, can use platforms like LinkedIn. With 94% of entrepreneurs distributing content on the platform, it’s the highest social media channel for B2B manufacturers. Getting your content to the best folks is simpler than ever, however you’ve got to know the place to look.
 
3. Use a number of channels
Since it takes 5 to 7 touchpoints for a buyer to bear in mind your brand, you need your messaging to be in as many locations as potential. 
Content takes many shapes, and it’s finest to use as many channels as potential, simply so long as you’re seeing outcomes. Social media platforms are generally used to distribute content, however a robust web site, e mail blasts that recipients need to open, and extra present a number of touchpoints together with your clients. Remind them who you’re.
 
4. Be genuine
Authenticity is all the fad right this moment. Instead of a pristine, curated strategy, attempt to be a bit extra actual together with your clients. Consumers can see by way of outdated, drained, marketing approaches. 
Fifty-one p.c of shoppers say that lower than half of manufacturers create content that resonates, although 92% of entrepreneurs consider that the majority or all of the content they create is genuine. There’s a transparent disconnect from either side, and clients are virtually begging for authenticity. 
Show behind-the-scenes clips about operating your enterprise. Be vocal about your brand’s tackle social points. Don’t be afraid to use humor to join together with your viewers. 
 
5. Take benefit of social media
Though content marketing presents a wider strategy than solely utilizing social media, these platforms are nonetheless an important a part of your technique. You can use social media to promote revealed content similar to a brand new weblog put up, or you may create authentic content that lives solely on social media. 
Forty-seven p.c of people that comply with a brand on social media are extra seemingly to go to that brand’s web site. Social media is not non-compulsory if you’d like to compete in your area of interest.
 
6. Invest in knowledge analytics
One of probably the most highly effective instruments you’ve got at your fingertips is knowledge. With extra entry to knowledge than ever earlier than, you may leverage your web site’s visitors, client conduct knowledge, social media metrics, case research, and a lot extra to regulate your strategy to content marketing.
Take the time to perceive the digital metrics that may propel your brand to the highest. Data is a superpower that each brand has entry to, so use it!
 
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Read extra about content marketing on SmartBrief.com:
3 content marketing traits for entrepreneurs to watch
How to advocate for an even bigger content marketing funds

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