Using social media as a advertising and marketing instrument has the capability of lowering the advertising and marketing bills and selling development of small companies, a examine by Makerere University has revealed.
Titled “Social Media Technology: A Feasible Strategy in catalyzing Sustainable Growth of Small companies in Uganda”, the examine which was performed in Mbale and Fort Portal revealed that social media can resurrect dying small companies.
“They use the platforms in advertising and marketing their merchandise after which one other factor, they use these platforms to speak with their clients. For instance, if a buyer orders for one thing on-line, these individuals can simply use social media to speak with their clients,” reads a part of the report.
99% of the responses within the examine point out that social media facilitates introduction of latest merchandise in the marketplace, 94% mentioned it will increase clients effectively as 100% mentioned that social media can probably cut back advertising and marketing bills.
The Study was launched by the College of enterprise and Management Science, Schools Business, beneath theme: strengthening Social Media Competences of enterprise house owners, managers for sustainable development of Small Businesses in Uganda.
Speaking on the dissemination workshop held in Fort Portal, Dr. Kasim Sendawula, the Principal Investigator, mentioned that they performed a wants evaluation earlier than coaching a piece of small enterprise house owners.
The evaluation, he mentioned, revealed that 195 (92%) of the enterprise owner-managers in Fort Portal and Mbale had by no means obtained coaching on social media utilization.
“As such, we engaged the challenge members in a hands-on social media coaching. At the top of the coaching, members appreciated tips on how to successfully use their telephones in enterprise, opened up social media platforms that have been appropriate for their companies and built-in social media platforms into the performance of their companies,” he mentioned.
Prior to the coaching, 195 members (92%) had by no means obtained coaching on social media utilization, 180 (85%) demonstrated readiness to make use of social media within the operations of their enterprise whereas 163 (77%) Business owner-managers had smartphones.
“Business owner-managers appreciated tips on how to successfully use their telephones to reinforce sustainable development of their companies. They opened up social media platforms, channels, and pages that have been appropriate for their companies,” he mentioned.
He added that the members additionally built-in social media platforms into the performance of their companies.
“They additionally took footage, audios and movies for their companies and shared with clients and the challenge workforce used the coaching supplies to develop social media digital coaching modules that may be adopted by establishments of upper studying to equip nascent entrepreneurs with social media competencies related for sustainable enterprise development,” he mentioned.
A bit of members, nonetheless, expressed concern that authorities can use social media to spy on their companies whereas others don’t belief conducting monetary transactions on social media.
“The authorities of Uganda ought to amend the present social media information by integrating points regarding social media utilization by the enterprise group. This will information enterprise owner-managers on the necessities and pointers for social media utilization, potential dangers, safety, transparency and the authorized concerns of utilizing social media in enterprise operations,” the report provides partially.
According to the examine, this can make small companies belief social media platforms and totally utilise them with a purpose of fostering sustainable enterprise development in Uganda.
“The authorities ought to combine social media know-how coaching within the skilling Uganda programme. This will allow nascent entrepreneurs to accumulate competencies wanted to efficiently combine social media know-how into the performance of their startup for sustainable development,” it provides.
Officials on the analysis findings dissemination.
The report really useful the Ministry of Education and Sports ought to encourage tutorial establishments to undertake the social media coaching modules developed from this challenge to equip learners with sensible comfortable and technical social media expertise.
“This will allow future entrepreneurs to accumulate competencies related in launching social media platforms, promoting and advertising and marketing on-line whereas defending enterprise transactions performed on-line with a purpose of fostering sustainable enterprise development,” the examine studies mentioned.
https://chimpreports.com/social-media-marketing-ideal-for-ugandas-small-businesses-mak-report/
