The Complete Guide to Instagram Templates [+ Free Downloads]

Managing an Instagram account can take time, in order social media strategists, we’re all the time in search of methods to make our jobs simpler. And one wonderful means to do that’s by making the most of Instagram templates.
An Instagram template is a reusable graphic or video template that social media managers can customise time and again to simply share Instagram content material. These can be utilized for posts, Reels, Stories and extra.
A social media supervisor’s job consists of so many transferring elements:

Content creation
Content scheduling/publishing
Caption writing
Online engagement
Community constructing
Analysis and reporting
And extra

Why burden your self with much more work by requiring your self to create Instagram content material from scratch each single time? Especially as a result of many entrepreneurs are managing a number of social media accounts at a time.
So let’s speak extra about Instagram templates—why you’d need to use them, what they could seem like, profitable manufacturers who’re already taking advantage of their very own templates and free downloadable templates you should utilize.
Why use Instagram templates?
Instagram templates make content material creation faster and simpler. Which will be obligatory as a result of content material creation is usually a time consuming course of.
Some influencers say that creating one single Instagram publish can take wherever from a couple of minutes to a number of months, relying on every part concerned within the course of (i.e., model partnerships, picture opps). And the identical can go for manufacturers.
Chelse Hensley, social media strategist at Visme, says, “A bit of content material created for Instagram can take wherever from 5 seconds to 3 hours. You can interact your viewers in a split-second utilizing options comparable to Instagram Stories, polls, Q+A’s, or you may construct extra advanced items of sticky content material like Reels which require an extended time requirement from thought to modifying to execution.”
But using a template is an effective way to lower down among the time on that creation course of, and there are a number of advantages to doing in order that aren’t all concerning the time financial savings.
Create a visible content material technique and model aesthetic
Using Instagram templates isn’t all about laziness—removed from it, really. Having a set of templates helps to give your feed a extra cohesive really feel that matches your branding and the kinds of graphics or patterns you employ in your model visuals.
Take a take a look at this grid from Instagram planner device Planoly:

Their Reels covers use the identical fashion to share the reel matter/title. They make the most of related fonts all through as effectively. And we’re ready to simply acknowledge a publish from this model if it have been to seem in our feed, as a result of they’ve a really particular aesthetic all of their templates fall below.
Plug-and-play Instagram templates save time
Creating templates that match your branding may take a little bit of setup time—until you make the most of a design device like Canva or Visme that has 1000’s of pre-made choices—nonetheless, after getting a stable set of templates, you don’t have a lot further work to do.
This is what we imply by “plug-and-play.” Once you may have your core design, every time you want to go in and create new Instagram content material, you may exchange the previous content material, regulate among the colours to give the template a unique feel and appear, obtain and share. Easy peasy.
Highlight text-based posts
Information-based or B2B manufacturers typically have a tough time with Instagram advertising as a result of they don’t have a visible product. However, that doesn’t imply they’ll’t nonetheless hop on the bandwagon. By using templates, manufacturers can put instructional info or textual content into a visible format, reaching and fascinating an viewers throughout Instagram.
8 Instagram template examples from manufacturers
You can create recyclable Instagram templates for each your Instagram posts and your tales. To see what kinds of content material you may want to use a template for, check out these eight profitable manufacturers and their template utilization.
Instagram publish templates
There are many causes to use a template in your Instagram posts: sharing a testimonial, inputting instructional info and extra. Let’s have a look into some real-life examples of Instagram publish templates.
Ritual

One widespread Instagram development recently has been taking a Tweet and putting it onto a template to share in your Instagram feed. Ritual does simply that with a few of their very own Tweets in addition to a few of their mentions.
This is an effective way to promote cross-platform content material, particularly when you may have a enjoyable voice on Twitter and wish to share it along with your Instagram followers as effectively.
Perelel Health

Sharing instructional ideas can be a good time to use a template. This instance from Perelel Health makes use of the same search for every of their predominant graphics earlier than diving right into a carousel with much more details for his or her viewers to learn and be taught from. Some of the templates have a photograph within the background, some are a gradient and others are a stable coloration.
Keeping a aesthetic vibe whereas nonetheless ensuring every template is totally different is an effective way to maintain your feed cohesive but distinctive. The very last thing you need is for each single one in all your graphics to look precisely the identical. Your viewers will get bored in a short time.
Vegamour

Vegamour can be queen of instructional carousels. Their function pictures showcase a closeup of somebody’s hair with the title of the subject they’re discussing earlier than transferring onto equally designed textual content graphics. It’s good to use a carousel for one thing like this with an precise picture as the quilt picture so it blends seamlessly into your feed.
Classy Career Girl

Who doesn’t love a motivational quote? Classy Career Girl makes use of a easy template for his or her quote graphics, sharing a basic #QuoteOfTheDay once in a while to break up a few of their different Instagram content material. You can do the identical factor for sharing testimonials, case research, and so forth.
Instagram Story templates
While your Instagram Stories provide you with extra freedom for sharing unstyled, behind-the-scenes content material, you may also select to create graphics or templates for sharing issues like latest weblog posts, instructional ideas and extra.
Hungry Root

Hungry Root created a template for sharing graphics primarily based on their partnership with wine firm Winc. They created a single template to replace with totally different meals and wine pairings, using the identical fonts and brand placement all through. This template is gorgeous, easy and crowd pleasing, making it extraordinarily efficient.
Flodesk
Email advertising software program Flodesk typically has Instagram takeovers on their profile they usually save them to a brand new Story spotlight every time. Each one makes use of the identical template as the primary picture within the spotlight to maintain every takeover cohesive. Hosting takeovers is a enjoyable method to interact your viewers in addition to create mutually helpful partnerships so each you and the particular person taking up can attain new audiences.
Career Contessa

Career Contessa has plenty of story highlights, a number of of which make the most of templates to create related appears. If you’re sharing related info throughout a number of tales, utilizing the identical template for the entire tales is a good suggestion to make sure that your viewers is aware of they’re associated. You can then change up the colours or different components while you transfer onto a unique story, matter or sequence to let your viewers know you’ve switched gears.
The Everymom

The Everymom took benefit of a few of Instagram’s story options by leaving an area for the hyperlink stickers proper within the template above. Stories provide plenty of stickers, like questions, polls, hyperlinks, quizzes and extra, so that you may think about making a template that you would be able to make the most of to add artistic backgrounds behind these stickers.
A/B check the efficiency of Instagram template posts
Just since you’ve created a set of templates doesn’t imply they’re a winner. Make positive to A/B check your new templates and think about creating a number of totally different varieties to see which set performs finest. Also concentrate to which coloration schemes do effectively—some colours out of your branding may fit higher as dominant colours than others.
You can reap the benefits of analytics instruments like Sprout Social to monitor progress in followers, in addition to monitor the variety of impressions and engagements that every of your Instagram posts acquired.

Testing on social media is vital to ensuring you’re sharing the preferred content material you may. What actually grabs your viewers’s consideration? By A/B testing your Instagram templates, you may land on the perfect choices in your feed.
Free Instagram templates to use in your technique
Make managing your Instagram a lot simpler by beginning with a template. Using templates each in your Instagram posts and Instagram tales can exponentially lower down in your design time, whereas concurrently bettering your model energy. Download our free customizable Instagram templates, with each 1:1 and 9:16 codecs, to begin creating your individual gorgeous Instagram content material. You can even resize photos for Instagram utilizing our free social media picture resizer device.

https://sproutsocial.com/insights/instagram-templates/