Updates from Qualtrics, Oracle, Acoustic, and More

Updates from Qualtrics, Oracle, Acoustic, and More
Updates from Qualtrics, Oracle, Acoustic, and More

The editors at Solutions Review have compiled a listing of the highest MarTech News from the week of October twenty first, 2022. This round-up options information and updates from main CRM and advertising and marketing know-how manufacturers like Oracle, Qualtrics, Acoustic, Pipedrive, and extra.
Keeping tabs on probably the most related CRM and MarTech information may be time-consuming. As a end result, our editorial workforce goals to summarize the week’s prime headlines within the advertising and marketing know-how panorama. The Solutions Review editors will compile a weekly round-up of vendor product information, mergers and acquisitions, enterprise capital funding, expertise acquisition, and different noteworthy MarTech information. With that in thoughts, right here is among the prime MarTech information from October twenty first.
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Top MarTech News From the Week of October twenty first

Acoustic Receives a New Strategic Growth Investment
Acoustic—a advertising and marketing and buyer expertise answer supplier for B2C manufacturers—has obtained a brand new strategic development funding from Francisco Partners, a worldwide funding agency. The funding will assist validate Acoustic’s capacity to create customized, data-driven digital experiences in monetary companies, retail, journey, hospitality, and different trade verticals. Dennis Self, CEO of Acoustic, says, “This funding validates our technique for creating unified digital buyer experiences at scale. It will even assist speed up our platform imaginative and prescient and proceed to create extremely customized multichannel experiences via our product suite that connects shoppers’ on-line interactions with the shopping for expertise.”
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Jasper Raises $125 Million in a Series A Funding Round
Jasper, an AI content material platform launched in January 2021, has raised $125 million in a Series A funding spherical, ending with an organization valuation of $1.5 billion. The funding spherical was led by international software program investor Insight Partners with participation from different companies like Coatue, IVP, Bessemer Venture Partners, Founders Circle Capital, Foundation Capital, HubSpot Ventures, and extra. The firm plans to make use of the funding to proceed to spend money on its buyer expertise, deliver its answer to all of the platforms that creators use, and increase the platform’s generative AI capabilities.
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Optimove Expands its Partnership with Snowflake
Optimove, a “customer-led” advertising and marketing platform, has expanded its current partnership with Snowflake. Optimove’s platform will now leverage Snowflake’s Secure Data Sharing capabilities, offering joint clients with direct entry to Optimove’s buyer knowledge to assist them get rid of knowledge silos and enhance knowledge sharing throughout enterprise ecosystems. Additional options out there through the expanded integration partnership embrace quicker execution of customized advertising and marketing campaigns, decreased prices, and direct entry to safe, ruled knowledge.
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Oracle Updates its Oracle Unity Solution with New Industry-Specific AI Models
Oracle just lately introduced that it added 15 new baseline synthetic intelligence (AI) fashions to Oracle Unity, its inside Customer Data Platform (CDP) that’s a part of the Oracle Fusion Cloud Customer Experience (CX) suite. The new AI fashions are designed to supply firms in client packaged items (CPG), monetary companies, healthcare, communications, automotive, high-tech, and utilities industries with the insights essential to enhance buyer interactions and personalize experiences throughout buyer lifecycles. The information was introduced on the Oracle CloudWorld occasion in Las Vegas.
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Pipedrive Adds Three New Members to its Executive Leadership Team
Pipedrive—a “sales-first” CRM and income platform for smaller companies—has expanded its govt management with the appointment of Sean Evers as Vice President of Sales, James Stoker as Vice President of Marketing Strategy, and Heni Hazbay as Vice President of Demand Generation Marketing. Evers will probably be liable for growing Pipedrive’s gross sales plans and methods, whereas Stoker and Hazbay will assist the corporate enhance its model, packaging, pricing, and product advertising and marketing.
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Qualtrics Announces CrossXM, a New Product Line for Measuring Employee, Customer, and Brand Experiences
Qualtrics has introduced CrossXM, a brand new product line designed to supply enterprise leaders with automated insights into how worker, buyer, and model experiences impression one another. The CrossXM options will assist companies tie worker experiences to enterprise outcomes, determine buyer interactions that enhance model fairness, concentrate on initiatives that drive probably the most worth, and perceive how worker expertise metrics impression buyer outcomes. The CrossXM answer for Employee and Customer Analytics is on the market now, whereas the Brand and Customer Analytics supply will launch to pick out audiences in early 2023.
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QuestionPro Acquires SuiteCX, a Customer Experience Mapping Platform
QuestionPro—a web-based survey and analysis companies supplier—has acquired SuiteCX, a buyer expertise and journey mapping platform. The acquisition will assist QuestionPro increase its market analysis platform offering companies with capabilities for managing the client expertise lifecycle. These embrace journey mapping, surveys, repute administration, Voice of the Customer applications, analytics, NPS, and workflow functionalities for growing buyer experiences. Additionally, SuiteCX will probably be built-in into QuestionPro’s CX group as an working subsidiary whereas sustaining its distinctive model and identify.
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Solutions Review Announces 4th-Annual WorkTech Insight Jam 2022
The WorkTech Insight Jam is a neighborhood internet occasion that shares skilled insights and confirmed greatest practices for evaluating, deploying, and utilizing ERP, BPM, and CRM options. The Solutions Review editors are bringing the very best and brightest minds within the WorkTech trade collectively for a one-day social media gathering. Participants will embrace trade analysts, specialists, influencers, practitioners, and software program answer suppliers underneath the hashtag #WorkTechInsightJam.
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Wistia Launches New Webinar Features for its Video Marketing Platform
Wistia, a video advertising and marketing platform for B2B companies, has revealed particulars on Wistia Live, a brand new characteristic designed to assist B2B entrepreneurs create, host, market, and analyze knowledge from webinars and reside occasions. This software permits Wistia customers to show beforehand single-use webinar content material right into a library of evergreen video content material. The new toolset will allow entrepreneurs to provide webinars from the Wistia platform, file reside occasions, edit movies, acquire leads with occasion registration varieties, embed movies on their web site, observe webinar efficiency with on-demand analytics, and extra. Wistia Live is on the market now on Wistia’s Advanced and Premium plans.
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For consideration in future information round-ups, ship your bulletins to [email protected].

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