SEATTLE: Former G4 model director C. Riana Manuel-Peña has joined PR and marketing group Zebra Partners as director of name and unified marketing.Manuel-Peña is stepping right into a newly created position, beefing up consumer relationships with social and influencer marketing. Zebra initially thought-about her for a guide place however modified her position to include her expertise within the creator economic system.As the “marketing campaign physician,” Manuel-Peña will carry out “somewhat little bit of surgical procedure on current consumer roles, after which, as new shoppers are available in, deliver that [social and influencer] marketing first into the dialog as we’re discussing the general media relations assist pitches,” she mentioned.She’ll work with gaming and tech shoppers, each these inquisitive about augmented and digital actuality and healthcare tech.”One of the issues that I’m excited to be instantly efficient in helps to construct out influencer and creator outreach programming,” Manuel-Peña mentioned. “That could possibly be something from discovering people who find themselves the best to serving to unfold the message of our consumer marketing, all the best way right down to what pricing we pitch and what we put within the funds for partaking with creators.”Manuel-Peña added that she’ll be accountable for guaranteeing that influencers are in lockstep with consumer messaging.She beforehand served as model director at G4, a videogame-focused community that performed exhibits on TV, Twitch and YouTube, the place she directed technique, messaging and inventive, till May. The community shut down for the second time in October after a year-long reboot. Prior to G4, Manuel-Peña labored as Xbox’s product marketing supervisor, the place she created market technique and drove influencer engagement.Zebra Partners has labored with shoppers together with Tetris, GameStop, Microsoft and Sony. It was based by three former Nintendo execs and focuses on curating packages for manufacturers in rising expertise, video video games and leisure.
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