He was beforehand with The Times of India, Chennai and The New Indian Express, Chennai.The Hindu Group (THG), writer of The Hindu, businessline, Sportstar and Frontline has introduced the appointment of Karthik Nagappan as the Head of Brand. He will likely be spearheading the model and client join initiatives for the 144-year-old publishing home.Karthik is a advertising specialist with greater than 15 years of expertise in model technique, company communications and reader join initiatives. He was beforehand with The Times of India, Chennai and The New Indian Express, Chennai.Speaking on the appointment, Suresh Balakrishna, chief rRevenue officer of THG, stated, “2023 goes to be an thrilling yr. The print trade will likely be transiting into an exhilarating part the place we are going to drive rather a lot of synergy in our consumer-focused initiatives throughout platforms. Wishing Karthik, the most effective to create strategic communications that may outline and drive the model to our key stakeholders.”Aparajita Biswas, head of advertising, stated, “We are really elated to work with Karthik. He is a seasoned marketer who loves connecting manufacturers with customers to construct an eternal relationship. We have excited to have him on board.”Karthik has robust publicity to technique planning, client analysis, new launches, marketing campaign administration and communication that cuts throughout mediums with rather a lot of give attention to digital and content material advertising.Commenting on the brand new function, Karthik Nagappan stated, “Having spent all my profession in print working for legacy manufacturers, I really feel extremely proud to be working for The Hindu, particularly in a time when the trade goes via an attention-grabbing transformation. I’ve nice respect for the model as a result of I grew up studying it. I cherish this chance and may’t wait to construct a powerful relationship with a various readership.”
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