Bank of China (Hong Kong) (BOCHK) has named Hong Kong singer Hacken Lee (pictured) as its new ambassador of its non-public wealth service. The financial institution has additionally launched a marketing campaign that includes Lee and his son to worth legacy planning.In a dialog with MARKETING-INTERACTIVE, BOCHK’s spokesperson mentioned that as Lee’s picture is optimistic {and professional}, it’s in keeping with how the financial institution’s non-public wealth service pursues skilled excellence. Moreover, Lee has two sons and his background fits the target market of BOCHK’s non-public wealth service. Both events concentrate on passing on knowledge and wealth to the subsequent era. As a part of the marketing campaign, Lee is featured in a number of skilled appears, representing BOCHK’s professionalism in dealing with prospects’ day-to-day monetary administration wants properly, together with legacy planning, mortgage, international change, cross-border providers, as properly as providers in several monetary administration fields. In phrases of mediums of promotion, the marketing campaign advert is displayed on tram our bodies.Don’t miss: BOCHK brings everybody nearer with new branding campaignAccording to the discharge, Lee mentioned that he might completely relate to the marketing campaign’s theme of “legacy” as he likes to plan forward and controls his future in his personal fingers.Back in April, BOCHK launched an influencer contest “#YouTalk Finance” to advertise funding and wealth administration amongst younger adults, as a part of its dedication to increasing its younger client base.Understanding that younger adults like to share their each day lives on social media and work together with their associates, BOCHK believed that combining quick video creation, creativity and wealth administration information can allow them to share insights with their associates.Related articles:BOCHK names new chairman and non-executive directorBOCHK unveils new cross-border model to reinforce person experienceBOCHK launches influencer contest to teach younger adults on wealth managementBOCHK brings everybody nearer with new branding campaignJoin Content 360 – Hong Kong: Stories For A New Era the place over 150 content material entrepreneurs come collectively to form the long run. Content 360 – Hong Kong is a must-attend convention that focuses on cutting-edge content material traits, modern creation strategies, methods to customize your content material for the latest advertising and marketing channels, and extra. Don’t miss out on this chance to raise your content material advertising and marketing recreation in Hong Kong! Tickets are on sale now, register in the present day. https://conferences.marketing-interactive.com/content360-hk/
https://www.marketing-interactive.com/bochk-names-hacken-lee-as-new-ambassador-for-private-wealth-service
