What is Pinterest? The platform is a component digital scrapbook, half social media and a strong visible search engine. What began as an internet pinboard for DIY lovers and recipe collectors now has advanced into an influential hub with a singular function in the social media panorama.Over the previous decade, Pinterest has transitioned from a distinct segment platform to an important useful resource in the digital advertising toolbox, largely on account of its distinctive combine of customers, its accessibility throughout gadgets and its robust efficiency in comparison with different platforms.With an arsenal of Pinterest-focused details and figures at your fingertips, you’ll be primed to make knowledgeable, strategic choices for your online business. So, whether or not you’re a seasoned advertiser, a savvy marketer, or just a curious social media fanatic, put together for a data-driven journey into the world of Pinterest with these Pinterest stats.Pinterest: A Unique Player in the Social Media LandscapeLaunched in 2010, Pinterest was designed as a digital bulletin board, a spot the place customers may “pin” their favourite concepts, inspirations and aspirations. It was a singular idea, differentiating itself from present social media giants like Facebook and Twitter, which primarily centered on private interactions and real-time updates.One of the different defining traits of Pinterest is its use as a visible discovery engine. The platform is designed not just for customers to share and accumulate concepts but additionally to find new ones. Unlike Facebook, the place most discovery is pushed by your present community of associates, or Twitter, the place traits typically dictate discovery, Pinterest is pushed by private pursuits and visible attraction. It’s akin to flipping via {a magazine} tailor-made to your preferences.Over the years, Pinterest’s platform has developed right into a key driver of e-commerce since its customers usually tend to make purchases after viewing pins than customers on some other social media platform. Its distinctive visible search performance additionally helps bridge the hole between product discovery and buy, making Pinterest an efficient device for companies to succeed in shoppers.Moreover, Pinterest’s algorithm is designed to be taught from customers’ interactions and regularly tailor their feeds to match their evolving tastes and pursuits. This function creates an extremely personalised expertise, conserving customers engaged and on the platform for longer intervals, which has important implications for advertisers.Pinterest User StatisticsUnderstanding Pinterest’s consumer base is essential for anybody aiming to leverage the platform’s energy. Fortunately, we’ve executed the analysis to unravel the composition, conduct and pursuits of Pinterest customers, backed by illuminating Pinterest stats that spotlight the platform’s spectacular attain and variety.Pinterest Users WorldwideAccording to the firm’s most up-to-date investor earnings report, there have been a complete of 463 million month-to-month energetic Pinterest customers round the world in April 2023.Pinterest boasted 30 million extra customers in April 2023 than it had in April 2022, a 6.9% enhance in only one yr’s time.Incredibly, 7.4% of all folks round the world aged 13 and older now use Pinterest. However, since the platform isn’t out there in China, then the proportion of eligible customers round the world leaps to 9.2% of the inhabitants.Pinterest Demographics StatisticsGirls make up 60% of the Pinterest viewers, nonetheless, male pinners are up 40% year-over-year.In the previous yr, the quantity of Millennial pinners elevated by 35%, whereas the Gen-Z Pinterest consumer base has grown by 40%.An astonishing 45% of Americans dwelling in households with incomes exceeding $100,000 are amongst Pinterest’s consumer base.Active Users and User Engagement StatisticsIn 2022, about 945.3 million month-to-month visits had been made to Pinterest.com.Among American web customers, 70% are conscious of Pinterest, and 31% of those that use social media embody Pinterest of their community.Pinterest customers conduct 2 billion searches on the platform every month.Pinterest Trends: What’s Hot NowIn the ever-evolving world of Pinterest, reflecting trending subjects is essential to profitable content material. When devising your Pinterest advertising technique, take into account the following Pinterest traits, which highlight the hottest classes and pins, whereas additionally offering statistics that mirror the pulse of what’s presently charming customers’ curiosity.Trending Topics on PinterestIn 2023, the hottest pins on the Pinterest platform have associated to nails, dinner concepts, recipes and tattoo concepts. Other trending subjects embody wallpaper backgrounds, trend, hairstyles and vacation decor.Pinterest predicts that upcoming trending pins will pertain to ruffly trend, burnt orange hues, two-toned hair colours and shorter hairstyles. Pinterest additionally expects to see an uptick in pins associated to pool events for pets, sci-fi-themed outfits and drought-tolerant landscapes.Trending User Behavior on PinterestMost Pinterest customers are open to new discoveries. In truth, 97% of Pinterest searches are unbranded.Surprisingly, or maybe unsurprisingly, 85% of Pinterest customers say the platform is their first cease when beginning a brand new venture.Pinterest gives a platform the place manufacturers can attain new audiences. Among weekly pinners, 80% say they’ve found a brand new model or product on Pinterest.One research discovered that Pinterest customers are almost definitely to make use of the platform for sharing photographs and movies, discovering entertaining content material, in addition to following or researching merchandise or manufacturers.Top Pinterest Searches: The Power of DiscoveryRecognizing the high Pinterest searches is an important facet for fulfillment with Pinterest advertising because it highlights the platform’s dynamic energy of discovery. The following Pinterest statistics spotlight some of the most sought-after subjects and the influential function Pinterest performs in driving shopper traits and shaping buying choices.Most Searched Keywords on PinterestOver the previous yr, the 5 hottest key phrases on Pinterest had been “nails,” “dinner concepts,” “dinner recipes,” “simple dinner recipes,” and “wallpaper backgrounds.”In the spring of 2023, the hottest key phrases utilized in Pinterest searches had been “summer season nails,” “Father’s Day reward concepts,” “Memorial Day meals,” “Memorial Day desserts” and “Memorial Day nails.”The fastest-growing key phrase traits on Pinterest in May 2023 had been “summer season nails,” “physique care,” “Happy Mother’s Day,” “summer season nails 2023” and “commencement nails.”Top Categories for Searches on PinterestWhereas the most-searched key phrases on Pinterest may be a slim choice, the general high classes of pins cowl a broader vary of subjects. Top Pinterest classes embody dwelling decor, foods and drinks, DIY and crafts, and girls’s trend, in addition to well being and wellness. Other in style classes embody magnificence, journey, parenting and gardening.Pinterest Ads: A Powerful Marketing ToolTurning pins into worthwhile engagements, Pinterest advertisements have redefined the realm of digital advertising. Keep studying as we delve into the world of promoted pins, demonstrating with key statistics why Pinterest promoting holds immense potential for companies seeking to increase their attain and affect.The Impact of Pinterest Ads on User EngagementUsers are 1.4 occasions extra more likely to take a shopping-related motion on Pinterest than customers on different platforms.According to worldwide promoting big WPP, the view price for video advertisements on Pinterest was 3 times higher than the common for social media platforms.On common, Pinterest advertisements have a conversion price of between 1.5% and eight.5%.Pinterest’s Advertising ReachWhen Kantar’s Brand Lift Insights analyzed 42 Pinterest video advertising campaigns throughout France, Spain, Germany and the United Kingdom to find out the video advertisements’ viewable attain, the outcomes ranged from 54% to 99% with a mean of 82%. What does this imply? For greater than 8 in 10 folks reached by a Pinterest marketing campaign, 50% of the video was in view and performed for at least two seconds at least as soon as.According to 1 2022 report, Pinterest advertisements have a possible attain of 270.9 million customers.The similar report discovered that between 2021 and 2022, the attain of Pinterest advertisements elevated by 16.2%.Success Stories: Brands that Thrive on Pinterest AdvertisingWith a price per thousand of about $3.50, Airbnb ran a marketing campaign on Pinterest that reached 4.2 million folks in simply 4 weeks, with a mean frequency of three per week.When Etsy ran a advertising marketing campaign on Pinterest, its incremental return on advert spend elevated by 1,200%.When Carnation designed a keyword-focused Pinterest promoting marketing campaign, it noticed a 3% increase in general product gross sales.When iRobot launched a Pinterest advert marketing campaign concentrating on pet homeowners, it skilled a 240% enhance in click-through charges for consideration advertisements with the Pinterest Trend badge.Pinterest Access StatisticsThe avenues by which individuals entry Pinterest present essential insights into consumer conduct and engagement. Pinterest utilization statistics can reveal the gadget preferences of Pinterest customers—whether or not they’re scrolling via on desktops, smartphones, or tablets—and what these traits imply for entrepreneurs and small companies.Device Usage for Pinterest AccessWhereas Pinterest could be accessed on desktop or cellular gadgets, 85% of Pinterest customers entry the platform from cellular gadgets.The United States leads the world’s areas in desktop entry to Pinterest.com by far, with a 44% share of internet site visitors to Pinterest originating from desktop computer systems. Other nations the place Pinterest customers typically entry the web site from desktop browsers embody Brazil, India, Argentina and Columbia.Mobile App Download and Usage StatisticsThe Pinterest cellular app is the hottest way of life app in the Google Play retailer.The Pinterest cellular app and different Pinterest-related apps are downloaded greater than 14 million occasions a month, in line with Apptopia. The hottest apps downloaded embody Pinterest, Pinterest Lite and Shuffles by Pinterest.Pinterest vs. Other Social Media PlatformsTo really recognize Pinterest’s distinctive place, it’s mandatory to check it to different social media platforms. Read additional for a side-by-side statistical comparability of Pinterest with platforms like Facebook, Instagram and Twitter, highlighting its distinct benefits and potential for progress.Pinterest’s User Base Compared to Other PlatformsPinterest is the 14th hottest social media platform in the world.Ranking behind solely Facebook, Pinterest is the second-most in style social media platform in the United States.Pinterest’s month-to-month energetic consumer base not too long ago grew by 32% over two years, outperforming each different platform with the exception of TikTok. By comparability, Facebook grew by 19% in the similar interval, and Instagram grew by simply 16%, adopted by Twitter with solely 8% progress.User Engagement on Pinterest vs. Other PlatformsPinterest could be simply as participating as opponents like Instagram and even TikTok. Pinterest customers watch about 1 million movies every day on the platform.The elevated internet site visitors and gross sales leads acquired via Pinterest pins sometimes last more than these acquired via posts on different social media platforms. Lacking any paid-advertising boosts, engagement from Facebook and Twitter posts begins to lag after only a couple of hours, whereas companies typically acquire leads from Pinterest pins for 30 days or longer.Pinterest and Business: Key StatisticsPinterest has grow to be a significant platform for companies to attach with potential clients. The following statistics illustrate how Pinterest drives product discovery, influences buying choices and helps companies to develop their manufacturers, confirming the social media platform’s important function in at the moment’s digital advertising combine.Businesses on PinterestGreater than 1.5 million companies use Pinterest to market their merchandise and types, in comparison with 50 million companies that publicize on Facebook.Pinterest persistently experiences 50% year-over-year will increase in small enterprise advertisers as entrepreneurs acknowledge the advantages supplied by Pinterest promoting.Advertising Reach and Effectiveness on PinterestPinterest advertisers can attain greater than 250 million folks.Pinterest promoting statistics present that customers appear to love participating with these advertisers who name to motion, as the posts together with a name to motion have an 80% larger engagement price than those who don’t.Pinterest Advertising Costs and ROIPinterest presents inexpensive promoting choices for small companies and types. The common price per click on ranges from 10 cents to $1.50. In phrases of model consciousness, the price per thousand impressions often falls between $2 and $5.Pinterest employs a bidding mannequin for advert placements, so promoting for extra aggressive industries, key phrases and goal audiences often will price extra.Pinterest promoting presents a 200% return on funding. According to Pinterest, promoted pins sometimes earn $2 in revenue for each $1 spent.Image: Envato ElementsMore in: Pinterest, Small Business Statistics
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