NoGood, a progress advertising company specializing in B2B, SaaS and e-commerce, determined to include TikTok SEO into its search technique so as to goal social media-savvy Gen Z (40% of the age group now prefers to look with TikTok and Instagram over Google).That very determination helped 140 of NoGood’s articles rank first on Google search engine outcomes pages (SERP), develop its TikTok following by 108% in a bit over a yr and helped the company carry residence the Brilliant Use of Search award at The Drum Awards for Marketing Americas 2023.
The BriefWhen entrepreneurs consider search, they typically consider optimizing content material for the Google SERP to extend natural site visitors to the positioning. However, as we speak’s search panorama seems to be markedly completely different; practically 40% of Gen Z prefers to seek for solutions with TikTok and Instagram slightly than Google, based on Google’s inside information.Given the adjustments occurring in as we speak’s search behaviors, NoGood sought to innovate a two-pronged strategy incorporating each Google and TikTok SEO into its general search objectives. On NoGood’s TikTok account, it aimed to extend model consciousness and set up authority within the progress advertising area. On the weblog facet, in the meantime, the company centered on content material creation demonstrating advertising experience and establishing authority within the advertising company area.
The IdeaAs TikTok continues to develop its search engine capabilities, NoGood acknowledged the significance of together with extremely related key phrases in its TikTok content material, whether or not or not it’s within the caption or in-video textual content or hashtags, to maximise its alternatives to rank and drive natural site visitors. In essence, NoGood would leverage TikTok SEO to complement its Google SEO efforts.TikTok content material ranged from academic model breakdowns to well timed reactive responses and evergreen advertising suggestions, positioning the company as a best-in-class crew of progress consultants which have each the data and the assets wanted to assist its shoppers obtain their objectives.
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From the Google SEO facet, NoGood created the NoGood weblog, which options articles overlaying quite a lot of matters, starting from e mail advertising to TikTok technique, in addition to a variety of numerous industries, together with healthcare, crypto and SaaS. In whole, the weblog has 9 matter clusters that correspond to the company’s service choices: SEM/PPC, social advertisements, CRO, SEO, content material advertising, efficiency branding, e mail advertising, video advertising and SMS advertising. This construction permits the crew to showcase their experience in varied service areas, whereas additionally bettering the web site’s rating via logical webs of inside hyperlinks.A key a part of the weblog strategy is fixed refinement and updating of legacy weblog content material, to be sure that the company stays related and keep a excessive natural SERP rating, even because the trade adjustments and evolves over time.
The ResultsFollowing its search efforts, NoGood had 140 articles rating because the primary spot on the SERP for the related focused key phrase and its content material constantly appeared among the many top-ranking movies for focused key phrases on TikTok.For instance, NoGood holds the highest spot on the TikTok search outcomes web page for key advertising phrases and matters equivalent to ’advertising CAC’, ’advertising instruments’ and ’advertising brand fonts’. Its model evaluation movies additionally rank high for manufacturers equivalent to Supergoop, Reformation, Beis and Haus Labs.NoGood additionally grew its TikTok following by 108%, from 65,200 followers on January 1, 2022, to 135,700 followers in March 2023.In addition, the company’s continued SEO efforts have doubled its quarterly web site site visitors from This fall of 2021 to Q3 of 2022. Nearly 80% of its web site site visitors comes from natural search, proving the weblog to be a vital a part of NoGood’s holistic model consciousness and enterprise improvement.This marketing campaign gained at The Drum Awards for Marketing Americas 2023. Find out extra about The Drum’s Global Awards program or head to our case research hub to learn extra award-winning tales.
https://www.thedrum.com/information/2023/06/14/inside-nogood-s-plan-foster-community-through-google-tiktok-seo
