We’ve all heard it one million occasions – massive browser adjustments are taking place proper now, which can successfully wipe out third-party cookies by the top of 2024. Firefox already limits cookies to first-party cookies and precludes third-party cookies. Safari has blocks on third-party cookies and even some restrictions on first-party cookies. Google Chrome, which accounts for 65-70% of the market share for browsers, does at the moment settle for third-party cookies however states that it’ll cease them someday subsequent yr. The drawback right here is that over half (51%) of UK affiliate entrepreneurs are nonetheless counting on third-party cookies for his or her monitoring. A big a part of internet online affiliate marketing is ‘monitoring’. It helps entrepreneurs work out how an motion or sale has occurred, which publishers drove it, and who must be paid a fee for sure actions. If you can’t precisely observe the client journey to attribute this fee, since you are utilizing third-party cookies and these have turn into blocked, then you definately can’t precisely pay your publishers. You threat dropping each advertising {dollars} and key insights into the efficiency of your publishers, and the journeys of your clients. So, how will you put together for this?Hello Partner and Partnerize got here collectively for a particular webinar that appears at greatest practices for future-proofing your monitoring so that you could get forward of the curve and end up plain-sailing via the ‘cookie-apocalypse’ when it comes. Moderator Ernie Collings, Senior Product Manager at Partnerize, was joined by Steven Brown, Founder and Chief Executive at Moonpull, and Sam Coleman, Affiliate Marketing Manager at Buyagift.We’ve hooked up the total webinar under and in addition gathered a number of the key takeaways from the dialogue.It’s not the top of the worldCollings reassures that there are methods round cookie deprecation and Apple’s Intelligent Tracking Prevention. Referring to Apple’s upcoming iOS 17 bombshell, he says, “We’ve finished some vital testing to see the way it impacts Partnerize and, as of right this moment, we are able to verify that it would not have an effect on any of the Partnerize monitoring, nor does it have an effect on any of the monitoring parameters that Partnerize makes use of.”Similar statements have been made by different main networks within the affiliate house.Partnerize itself makes use of the ‘Partnerize tag’, which leverages first-party cookies and native storage. There can also be the server-to-server technique.There are quite a few methods to work previous these restrictions and be certain that your monitoring is each privacy-first and correct sooner or later. Communicate, talk, communicateAll three members of the panel agreed that it’s important to ensure your companion advertising monitoring technique is one thing that’s deliberate out and shared throughout a number of departments in any given enterprise.Brown emphasises that individuals throughout the firm want to grasp internet online affiliate marketing, its worth, and the way it works. Coleman additionally advises having high-level conversations throughout the entire firm, looping in senior management and numerous groups, in order that when issues do come up, there will likely be extra eyes on them. Communication together with your tech group could be very vital, as they’ll help with the implementation of a brand new monitoring answer.“Tracking is as a lot of an artwork as it’s a science.”The quote above comes from Brown. He reminds us that monitoring isn’t all about sterile methods and chilly expertise. Humans are accountable for its repairs too. And it’s not simply the networks’ job. “If publishers are going so as to add hyperlinks to an article, additionally they have a accountability to audit their provide chain,” Brown says, “They ought to examine hyperlinks earlier than selling them to examine that they are going to earn the fee.”Watch the total webinar under for a extra in-depth have a look at future-proofing your companion advertising methods from our great panel.
https://hellopartner.com/2023/07/14/third-party-cookie-deprecation-is-your-partner-marketing-tracking-future-proofed/
