Linkwell Health, the premier shopper engagement expertise firm in healthcare, and Silver Sneakers® by Tivity Health®, the nation’s main group health program for seniors, had been named finalists for Best Branded Content Site – B2C on this 12 months’s Digiday Content Marketing Awards. The corporations additionally acquired a gold Aster Award for their partnership within the weblog class.
This is the second time Linkwell Health and Tivity Health have been acknowledged by Digiday for their collaboration on the SilverSneakers content material vacation spot and it’s Linkwell’s fifth Digiday finalist designation. This 12 months, for the second 12 months in a row, Linkwell’s member expertise platform, the Healthy Living Engine, was acknowledged as a finalist within the Digiday Technology Awards for the Best Content Marketing Platform class. The platform, objective constructed to drive motion in healthcare, delivers digital industry-leading engagement, activation, and enterprise outcomes for healthcare companions.
The SilverSneakers content material vacation spot is the centerpiece of a digital expertise that educates older adults about health and well being with articles, movies, and thematic challenges that inspire them to prioritize their well being and keep energetic as they age. It then empowers them to make the most of digital courses, in-gym exercises, and different SilverSneakers advantages out there by way of their Medicare Advantage plan.
“As the nation got here out of essentially the most restrictive part of the Covid-19 pandemic in 2022, the problem was assembly members the place they had been most snug — persevering with dwelling exercises or heading again to the fitness center,” stated Stacey Santo, SilverSneakers’ Chief Engagement and Innovation Officer. “In partnership with Linkwell Health, we developed engagement parts that honor each pathways and present seniors with all the things they should preserve and enhance their well being — together with bodily exercise, social connection, and psychological enrichment.”
“As our partnership with SilverSneakers enters its seventh 12 months, we couldn’t be prouder of the outcomes we’ve achieved collectively,” stated Nathan Adams, President and CEO at Linkwell Health. “We’re partaking thousands and thousands of eligible members every year, educating them about well being and wellness, and motivating them to make the most of their life-changing SilverSneakers advantages. SilverSneakers has quick grow to be the voice of this technology of older adults, inspiring energetic older adults to think about growing old in a complete new manner.”
The Digiday Content Marketing Awards acknowledge corporations which can be creating progressive, customized, and interactive content material. Judges consider manufacturers on 4 standards: innovation, creativity, shopper worth and outcomes. Over the years, the awards have honored main work from manufacturers, businesses, publishers and tech suppliers, together with Sephora, Amazon and Disney.
The Aster Awards acknowledge the most effective in healthcare advertising and communications. Entries are judged by a panel of healthcare advertising consultants, and profitable entries are awarded based mostly on creativity, format and design, high quality, and general effectiveness.