CRC Group Marketing Team
CRC Group’s advertising workforce does all of it
The workforce works on greater than 300 tasks a month, from long-form articles to podcasts to occasions. It’s the Team of the Year in PR Daily’s Content Marketing Awards.
An eight–particular person advertising workforce helps CRC Group, one in all North America’s main wholesale specialty insurance coverage distributors with greater than 46 manufacturers throughout three divisions. The workforce manages greater than 300 tasks monthly, starting from graphic design work, e-mail advertising and technique, and extra, together with multimedia content material for its written article collection “Tools + Intel” and the “Placing You First Podcast.”
The workforce produces 44 authentic articles per yr highlighting necessary trade matters. These articles garner a mean of fifty,000 guests monthly on the CRC Group web site and are shared throughout social platforms and in customized e-mail campaigns. The articles place CRC Group as a thought chief, at all times forward of the market. In addition, the workforce produces month-to-month exterior newsletters, recapping and sharing essentially the most talked-about articles and weblog posts, additionally shared throughout a number of channels.
Other work consists of the award-winning “Placing You First Podcast,” an interview-style podcast that dives deeper into our most generally learn articles. The podcast has achieved greater than 100,000 downloads and three,000+ YouTube views. Over the final 5 years, it has gained the Gold Winner award for “Podcast of the Year” from the Insurance Marketing and Communication Association (2022), together with a Silver winner for podcast collection and a Bronze winner for single podcast.
The workforce additionally creates quarterly analytical indices and a number of yearly trade studies, in addition to social media content material and campaigns for a number of accounts; one in all them, the CRC Group LinkedIn web page, has greater than 3 million month-to-month views and 36,000 followers — a 414% enhance over the past 5, years resulting from its high-quality, participating content material.
In addition to print, media, graphic design and PR, the advertising workforce helps and plans greater than 30 occasions per yr, starting from small 30-person, multi-day conferences to 100+ particular person tailgate events and sporting occasions and 450+ particular person incentive journeys and conferences. The workforce plans and executes all elements of those occasions together with branded components, signage, social media campaigns, swag, menus, invites, lodging, logistics and extra.
On high of all this, the workforce works with hundreds of teammates throughout CRC Group’s company manufacturers to satisfy particular person undertaking requests and produce advertising supplies, web site profiles, skilled bios, enterprise collateral and shows for a whole lot of distinct product strains and web sites, becoming the fashion and branding of greater than 46 particular person manufacturers.
Congratulations to CRC Group for this award-studded achievement!