35+ Key Social Media Marketing Statistics (2023 Updated Data)

Running a profitable enterprise is hard. You’ve gotta get your identify and merchandise on the market so potential prospects know you exist! Back within the day, that meant taking out adverts within the native paper or (should you had deep pockets) paying for TV and radio spots. But occasions have modified. Social media advertising and marketing is likely one of the strongest methods to unfold the phrase. Globally, 93% of entrepreneurs use social media for enterprise.
And get this – in contrast to splashing 1000’s on a Super Bowl advert, social media is reasonably priced for companies of any dimension. With billions of individuals scrolling by Facebook and Instagram every day, an enormous potential viewers is at your fingertips. Of course, competitors is fierce since each model needs a bit of social media magic. Your content material’s gotta stand out and make an impression if you wish to be remembered in that sea of posts.
But don’t stress. We’ve compiled some eye-opening statistics round social media advertising and marketing that may assist take your model’s presence to the subsequent stage. Shall we dive in? Whether you’re simply dipping a toe into social or need to step up your sport, these numbers will encourage some “aha!” moments about connecting with prospects in 2023 and past.

As of 2023, social media has change into a world hub, connecting over 4.9 billion people from all corners of the world.
The figures for social media noticed a ten% progress from 2021 to 2022
Social media is utilized by most Americans, with 76% of the inhabitants actively utilizing these platforms.
Around 44% of web customers aged 16 to 64 have made social media their main supply of data when researching.
56% of Americans use a couple of social media account.
Today, folks seamlessly navigate between a mean of seven social networks month-to-month.
Men between 55 and 64 exhibit the bottom social media utilization amongst varied age teams.
Individuals dedicate an estimated 2 hours and 28 minutes every day to social media on a world scale.
Live video is taken into account essentially the most clear type of content material by 43% of shoppers.
LinkedIn boasts a various membership, spanning throughout 200 nations and comprising over 900 million members.
Facebook boasts a staggering 2.037 billion every day customers, representing 68% of all month-to-month energetic customers.
In 2023, TikTookay emerged as a front-runner with a outstanding median engagement price of 5.69%, carefully adopted by YouTube at 5.24%.
Over 90.2% of Gen Y are energetic on social media platforms
64% of shoppers consider in manufacturers which have an energetic and optimistic social media engagement. 
Short-form movies have established themselves as social media stars, capturing the viewers’s consideration with partaking content material.
91% of web customers now entry the web world through smartphones.
76% of customers make shopping for selections based mostly on what they uncover on social media.
Following Google, YouTube stands because the world’s second-most visited web site.

1. As of 2023, Social Media is Estimated to be Used by Around 4.9 Billion Individuals Globally.
In 2023, social media platforms will undeniably rework into a significant side of every day life for billions of people worldwide, making up 60% of the world’s inhabitants. For occasion, in Australia alone, 25.31 million folks actively embrace social media. Its influence is clear, directing how we join with others and influencing fashionable society. With such an enormous person base, social media continues to have a big function in defining communication and tradition in immediately’s world.
2. The Figures For Social Media Saw a ten% Growth From 2021 to 2022.
Despite its longstanding recognition, social media continues to expertise outstanding progress. According to the latest knowledge, 376 million new customers joined in 2022, bringing the whole person depend to 4.62 billion, marking a ten% enhance from 2021. This implies that 58.4% of the world’s inhabitants is now energetic on social media, with the first barrier for non-users being web connectivity. The newest statistics reveal that 60% of world web customers entry the net by cellular gadgets. This is usually thought-about essentially the most handy choice since cellular gadgets are almost all the time inside attain.
3. Social Media is Utilized By Most Americans, With 76% of the Population Actively Using these Platforms.
A current Hootsuite survey indicated that 75% of people aged 13 and older are energetic on social media. The survey particularly targeted on this age group. When contemplating extra knowledge, it seems possible that this share will rise. Most of the older era has restricted publicity to computer systems and the Internet. However, because the youthful era grows and matures, older people will achieve web entry and pc proficiency. In the long term, it’s foreseeable that 100% of people aged 13 and above will probably be linked to the web and engaged in social media.
4. Around 44% of Internet Users Aged 16 to 64 Have Made Social Media Their Primary Source of Information When Researching.
This noteworthy shift in shopper habits accentuates the burgeoning affect wielded by platforms similar to Facebook, Instagram, and Twitter when steering our decisions as shoppers. Consumers depend on these platforms resulting from real-time updates, user-generated critiques, and fascinating content material. Establishing a strong presence on these platforms is not a selection however a necessity for companies. 
5. People Navigate Between an Average of Seven Social Networks Monthly.
It’s hardly shocking that the common individual traverses a panorama of seven various social platforms every month. The multitude of platforms, every catering to totally different pursuits and preferences, naturally prompts customers to discover and interact throughout this digital spectrum. Whether people are sharing life updates on Facebook, capturing fleeting moments on Instagram, or staying up-to-date with developments on TikTookay, each platform supplies a definite and immersive expertise. 
6. Men Between 55 and 64 Exhibit the Lowest Social Media Usage Among Various Age Groups.
A current survey carried out by Hootsuite revealed that the demographic of males aged between 55-64 had the bottom utilization of social media. This phenomenon is unclear, but it surely might be attributed to time constraints, a desire for extra hands-on actions over on-line engagement, or different sensible issues. In distinction, the survey additionally indicated that girls, notably these between the ages of 16 and 24, are essentially the most energetic social media customers. On common, girls on this age group spend roughly 3 hours and 10 minutes on social media every day.
7. On a Global Scale, Individuals Devote an Estimated 2 Hours and 28 Minutes Daily to Social Media.
Social media is a continuing a part of our every day routine in immediately’s digital world. It’s not only for chatting with pals; we use it for information, on-line purchasing, and extra. Think about it this fashion: If we assume folks sleep for about 7 to eight hours every day, we spend about 15% of our waking hours on social media. The world collectively spends virtually 12 billion hours on social media every day. Because social media is so built-in into our lives, it’s a fantastic alternative for companies to attach with their goal prospects.
8. LinkedIn Boasts a Diverse Membership, Spans 200 Countries, and Comprises Over 900 Million Members.
LinkedIn is a well-liked world skilled networking platform with an enormous person base. It’s a invaluable place for companies to attach with professionals from totally different industries and places. Companies can use it to develop their networks, discover shoppers and companions, and rent expertise worldwide. LinkedIn is a go-to web site for professionals and companies to advance their careers and succeed globally.
9. Facebook Boasts a Staggering 2.037 Billion Daily Users, Representing 68% of All Monthly Active Users.
Facebook has an enormous and influential person base in social media. People use it for connecting, sharing, and interacting with content material usually. Moreover, Facebook is not only for private connections; companies should attain and interact with their meant viewers on a big scale. Thanks to its vital person base, Facebook’s influence on our linked world is enduring.

TikTookay has risen as a standout platform within the crowded social media panorama. It boasts a formidable engagement price, even surpassing YouTube. People are drawn to TikTookay for its partaking quick movies, artistic challenges, and energetic neighborhood, making a hub of interplay and leisure. 
11. Over 90.4% of Gen Y are Active on Social Media Platforms.
If you’re concentrating on an viewers of 80-year-olds, it’s advisable to make use of promoting strategies that resonate with them. This usually includes conventional choices like newspapers and tv. However, you could make the most of varied social media platforms in case your goal market is Millennials. Recent Emarketer analysis signifies that 90.4% of Millennials are energetic on social media. A major 77.7% of Generation X people additionally have interaction with social media. Even Baby Boomers are adapting, with 48.2% taking part in social media, though the older generations would possibly use fewer platforms than the youthful ones.

12. 64% of Consumers Believe in Brands That Have an Active and Positive Social Media Engagement.
Establishing shopper belief is significant for model success, and optimistic social media interactions are key. Recent knowledge reveals a 12-point enhance in model belief by optimistic social media engagement, underscoring the rising significance of on-line interactions. When manufacturers reply rapidly, provide helpful info, and genuinely care about their viewers, it cultivates belief and credibility amongst potential prospects. 
13. 56% of Americans Use More Than One Social Media Account.
Many folks think about having a social media account a vital side of their lives, and it’s difficult to image life with out them. These platforms allow you to remain in contact with pals worldwide, make new connections, promote your model, and seek for job alternatives. Social media capabilities have expanded to cowl a variety of actions. However, merely having one social media account might not be enough to reinforce your model’s visibility or appeal to new prospects. Recent statistics point out that 56% of Americans preserve a number of social media accounts, every serving a selected objective. What’s extra, to ascertain model recognition and belief, it’s usually essential for people to come across your model on no less than two totally different social media platforms. This helps make your model seem genuine and, because of this, reliable.
14. 76% of Users Make Buying Decisions Based on What They Discover on Social Media.
Social platforms considerably affect shopper habits and buying decisions, due to their capability to showcase services successfully. Whether it’s interesting adverts or partaking product demos, social media is a potent software for companies to show curiosity into gross sales. This pattern is about to persist within the digital age, highlighting the significance of social media as a channel for corporations to exhibit their choices. It can also be an avenue for customers to search out new merchandise they could have ignored.
15. 91% of Internet Users Now Access the Online World through Smartphones.
The digital panorama is ever-changing, and accessing the web has remodeled considerably. Most customers now favor their smartphones for on-line actions, looking for comfort and adaptability. This is only one of a number of shifts in shopper habits, and entrepreneurs should adapt their methods to accommodate customers throughout varied platforms. When growing a enterprise web site, it’s important to make use of a web site builder that ensures expertise on each desktop and cellular. Social media is not restricted to dwelling use; it’s more and more cellular, evidenced by the rising variety of cellular customers.
16. YouTube is the World’s Second-most-visited Website, With Google Being the First.
YouTube is a extremely standard video-sharing platform, rating globally because the second most visited web site. With billions of every day customers, YouTube supplies content material creators and companies a platform to attach with a broad and various viewers. Whether you’re expressing creativity, sharing invaluable insights, or selling your model. YouTube’s intensive person base provides a superb alternative to realize visibility and recognition. If you haven’t but explored YouTube, now is a perfect second to interact with this dynamic and fascinating area.
17. 93% of Marketers Worldwide Use Facebook for Sales.
As a advertising and marketing skilled, you’ll perceive the significance of sustaining a presence throughout main social media platforms to maximise publicity and improve model recognition. Numerous companies already acknowledge the benefits of leveraging Facebook. An estimated 50 million small companies make the most of Facebook pages to interact with prospects. Additionally, a survey has demonstrated that 93% of entrepreneurs use Facebook to attach with their viewers. This isn’t sudden, on condition that present statistics point out that Facebook has an astonishing person base of almost 3 billion folks. If you intention to entry an enormous pool of potential prospects, having a presence on Facebook is crucial.
18. 66% of Employees Utilize Social Media for Interaction and Communication with Coworkers.
Many workers have clear boundaries relating to communication amongst colleagues throughout work hours, notably if the dialog isn’t work-related. Nevertheless, discreet chatting nonetheless happens, and social media has made it extra handy. Colleagues can converse whereas showing busy and even use these chats to deal with work-related issues. Employers usually present web entry to workers, facilitating communication by social media. Encouraging such interactions will be useful, fostering camaraderie all through the corporate.
19. Social Media Engagement Patterns.
Effective advertising and marketing methods incorporate social media engagement as a vital ingredient. Adopting the suitable techniques permits companies to attach with their desired viewers and improve their model’s visibility. Here are some key social media engagement sample statistics to help you in greedy the optimum utilization of social media for your enterprise.
20. 84% of Social Media Content Sharing Occurs Away From Where It Was Initially Posted.
To create an commercial that resonates with its audience, entrepreneurs have to be conscious of their viewers’s preferences. However, current analysis means that the emphasis on the place the content material is posted is diminishing. However, there’s a temptation to share content material on platforms like Facebook resulting from its intensive person base. A current survey highlights that 84% of content material sharing happens independently from the platform the place it was initially posted. In less complicated phrases, you would possibly submit content material on Facebook, but it surely will get shared on Instagram. This discovering reminds entrepreneurs that the content material holds larger significance than its posting location.
21. Visual Social Media Content is More Likely to be Shared Than the Written Word.
The human mind has a considerably faster processing velocity for photos than written textual content. Research suggests that you may soak up roughly ten occasions extra info from a picture in the identical period of time it takes to learn a textual content. Consequently, visible content material is of course extra enticing and handy to devour throughout varied platforms. This can also be why research point out graphic codecs are 40 occasions extra more likely to be shared on social media. Sharing photos or movies is straightforward and pleasurable. This emphasizes the significance of contemplating these components when creating promotional content material for entrepreneurs.
22. Alternate Location Tagging can Enhance Engagement Rate.
Consumers have a tendency to position extra belief in bigger firms, primarily as a result of these corporations appear to own the means to keep up product high quality and provide glorious customer support. The optimistic side is that small companies can successfully compete with their bigger counterparts. This includes techniques similar to tagging a definite location or involving one other person of their picture posts. This technique immediately fosters the impression that the corporate is extra substantial and has higher connections than it may need. This, in flip, instills belief of their viewers, resulting in a better engagement price for every submit. Recent analysis signifies that including a location tag can increase engagement by 79%, and involving one other person can enhance engagement by 56%.
23. Social Media Effects on Online Purchases.
Social media initially served as a way to keep up connections with others, which was its main objective. Nevertheless, just like how tv ads intention to persuade folks to buy, social media has developed to have the identical influence. Hence, it has change into important for all companies immediately to include a social media advertising and marketing technique. Such a method is efficient in elevating model consciousness. However, essentially the most vital driver of purchases is the endorsements and suggestions of others. Prospective prospects depend on the suggestions and opinions of present patrons and shoppers. Ensuring the satisfaction of those present prospects stands as essentially the most easy technique for an organization to broaden its buyer base.
24. 40% of Internet Users Aged 18 to 34 have Purchased Social Media.
Younger people usually exhibit larger ease and willingness to make on-line purchases than older generations. This consolation will be attributed to their upbringing in an internet-centric period. Recent findings from Statista spotlight that 40% of people aged 18-34 who usually use the web have bought by social media platforms prior to now month. If your product is meant for this age group, concentrating on them by social media is crucial. Failing to take action might imply lacking almost half of your potential buyer base.
25. 78% of Internet Users Use Social Media to Research About a Product.
A current Hootsuite survey reveals that over 75% of web customers use social media for product analysis. This habits is especially prevalent when purchasing on-line, the place bodily interplay with the product is not possible. In such instances, shoppers search assurance relating to the product’s high quality and sturdiness. Additionally, they need to gauge the friendliness and supportiveness of the customer support group ought to they encounter any points. While most small companies present on-line critiques, they are often met with skepticism. This doubt arises from corporations being unlikely to showcase buyer critiques that forged them in a adverse gentle. Consequently, many individuals flip to social media to acquire candid opinions from unbiased people. If the prevailing sentiment on social media is optimistic, it usually instills confidence within the buy choice. For entrepreneurs, this underscores the significance of carefully monitoring social media channels to make sure their merchandise and enterprise are perceived favorably.
26. 97% of People Who Make Online Purchases Have Looked at Social Media within the Last Month.
While this statistic would possibly initially recommend that people who store on-line are additionally energetic on social media, the precise numbers inform a extra compelling story. The averages present a considerable enhance, underscoring that the majority internet buyers actively search product info on social media. Remarkably, a staggering 97% of patrons have to confirm the authenticity of each the product and the vendor. Social media serves as essentially the most handy avenue for accessing the insights and opinions of others, finally aiding every shopper in making knowledgeable buying selections.
27. 71% of Satisfied Customers Will Likely Recommend a Brand.
Happy prospects will doubtless inform their family and friends about their purchasing expertise. This will encourage them to purchase the identical factor. In the trendy world, it’s simply as simple to inform strangers through social media. Your private expertise will help others keep away from making your errors. A current survey confirmed that 71% of consumers who had skilled a optimistic social media interplay with an organization would suggest the model to others. That means telling others in individual and on social media. It’s not simply random folks trusted to information a product buy. The similar survey discovered that 80% of shoppers have determined to purchase one thing as a result of they’ve seen it advisable by a social media influencer. In quick, as a marketer, that you must be working with influencers.

28. Relationship Between Brand and Customers.
Social media allows communication with people, no matter prior acquaintance. Despite the obvious unpredictability of social media platforms, they’ve emerged as a big avenue for establishing connections and fostering relationships. Professionals within the promoting area should acknowledge that social media stands as their most potent advertising and marketing software.
29. 90% of Consumers Will Likely Communicate With a Brand Using Social Media.
In a really perfect transaction, the product is purchased, promptly delivered, and arrives in excellent situation, fulfilling its meant objective. Regrettably, this doesn’t all the time occur, and points similar to supply issues, product harm, or performance not assembly expectations can result in product returns or exchanges. This is when prospects assess the standard of an organization’s customer support, with superior service rising the probability of them recommending the enterprise. Modern enterprises acknowledge that internet buyers choose to deal with issues by digital channels, notably social media. Recent analysis signifies that 90% of shoppers use social media to speak with companies.
30. 52% of Brands are Discovered Through Social Media.
The greatest manufacturers, similar to Coca-Cola, are identified the world over. While they nonetheless have to work on promoting, they don’t want to advertise themselves as a model. The similar can’t be mentioned for many companies as they attempt to make a reputation for themselves. However, a current survey discovered that folks discover out about 52% of manufacturers through social media. Simply being on social media and constructing a rapport with prospects will enhance your model consciousness and appeal to prospects.
31. 50% of Consumers Between 18 and 29 Purchase from a Social Media App.
The youthful era usually has extra disposable revenue, as they haven’t but encountered many monetary challenges. They are additionally extra inclined to make impulsive purchases, which means that if they arrive throughout one thing that piques their curiosity, there’s a excessive probability they’ll make a purchase order. Recent analysis has substantiated these observations. The research highlighted that fifty% of people aged 18 to 29 purchased a product prior to now 12 months solely as a result of it was promoted on social media. As a marketer, your activity is to current the product with optimistic critiques and leverage the web’s affect to facilitate the remainder of the method.
32. Customers on Social Media Spend 20-40% More on Purchases.
Recent research point out that people who make on-line purchases have a tendency so as to add extra objects to their digital purchasing carts, leading to elevated spending. This pattern can also be relevant when making purchases by social media channels. According to surveys, the everyday shopper shopping for by social media will spend 20-40% greater than these purchasing by conventional on-line shops or bodily retail settings. The objective is to entice folks to make purchases through social media. The main driver behind that is the flexibility for shoppers to simply uncover extra merchandise on social media and entry unbiased critiques. This will foster belief in your enterprise and inspire prospects to make supplementary purchases.
33. Expectations of Social Media Users.
Social media has developed right into a potent software, extending past only a means for entrepreneurs to attach with shoppers. The openness of social media has empowered shoppers to share their viewpoints and anticipate a responsive method from companies. Furthermore, present and potential prospects count on common updates and search insights right into a enterprise’s stance on varied points. Neglecting to maintain them knowledgeable usually ends in them looking for alternate options. To underline this level, think about these statistics.
34. 86% of Americans Will Likely Seek Alternative Shopping Options if a Brand Lacks Transparency.
Transparency’s world significance grows amid crises, highlighting the implications of presidency and particular person opacity in a continuously altering world. In a current survey, 86% of Americans expressed willingness to take their enterprise elsewhere. This is when an organization is found concealing important info or refusing to reveal related information. While comparable surveys have been carried out earlier than, the outcomes have by no means been as unequivocal. In essence, should you’re managing a enterprise, your upcoming advertising and marketing marketing campaign ought to emphasize the transparency of your enterprise practices (KO Marketing).
35. Live Video is Considered the Most Transparent Form of Content by 43% of Consumers.
According to a current survey, 43% of shoppers consider that stay video is the simplest technique of demonstrating transparency. While many content material codecs can be found, stay movies are favored as a result of they seize real reactions. If creating stay movies shouldn’t be possible, customary movies stay a potent software, with 67% of shoppers discovering them efficient in illustrating transparency. The survey revealed that 53% of social media customers think about transparency important regarding product adjustments. Failing to reveal such info is more likely to drive shoppers away.
36. Weekly, 66% of Facebook Users Engage With Local Businesses Online.
To improve the effectiveness of your social media presence, think about that round two-thirds of Facebook customers go to native enterprise web sites weekly. You can obtain this by persistently sharing partaking and clear content material, which fosters shopper engagement and boosts model recognition. Plus, you’re delivering blogs and articles that cater to your audience’s pursuits, simplifying your advertising and marketing efforts.
37. The Primary Goal for 80% of Marketers is to Enhance Social Media Engagement.
Hootsuite’s current knowledge reveals that 80% of social entrepreneurs publish content material on social media primarily to reinforce engagement. This underscores the influential function of social platforms for companies and people. This technique proves efficient, with a notable 50% of corporations utilizing social media for over two years reporting gross sales progress. Furthermore, 93% of entrepreneurs acknowledge that publicity and ensuing engagement represent essentially the most vital benefits of promoting on social media.
38. 53% of Consumers Believe Businesses Take a Stance Primarily to Enhance Their Marketing Efforts.
This statistic highlights the fragile stability: Expressing your views and taking a stance can please prospects, however it could backfire in the event that they disagree. Another research reveals that 53% of shoppers assume companies primarily take a stance for picture, publicity, and advertising and marketing advantages. This will make it difficult to display real alignment with shoppers. Notably, 40% of shoppers view companies partnering with non-profits as extra genuine. 
39. 70% of Consumers Anticipate that Businesses will Adopt a Stance on Important Issues.
Consumers persistently have larger expectations from companies. Consumers search alignment with corporations on varied subjects, be it style, conflicts, environmental issues, or different present points in a world with urgent points. A current survey indicated that 70% of consumers anticipate this alignment. However, the identical research revealed that 55% of shoppers are inclined to discontinue their affiliation with a enterprise with differing opinions. This highlights the fragile stability each firm should preserve to retain buyer satisfaction.
40. 43% of Consumers View Live Video because the Most Effective Means of Achieving Transparency.
You can generate a variety of content material, however to display transparency as a enterprise, it’s essential to include stay movies. According to a current survey, virtually half of the respondents believed that stay movies are essentially the most genuine type of content material as a result of the reactions are honest. If you’re not ready to create stay movies, conventional pre-recorded movies are nonetheless potent. The survey indicated that 67% of shoppers think about them an efficient technique of showcasing transparency. Furthermore, the survey revealed that 53% of social media customers deem transparency essential, particularly relating to product adjustments. Without such readability, shoppers are more likely to search alternate options.
Conclusion
In 2023, social media advertising and marketing is important in any enterprise’s total technique. With their huge world person base, social media platforms provide an intensive viewers for companies to attach with. According to knowledge, Facebook stays the first selection for entrepreneurs, whereas Twitter serves as a hub for political discourse and viral developments. 
TikTookay stands out as a quickly increasing platform, and YouTube boasts a considerable month-to-month person base. Utilizing social media statistics supplies invaluable insights into buyer behaviors, preferences, and pursuits. This will empower companies to customise their advertising and marketing approaches for enhanced engagement and return on funding.
FAQs
What are a few of the newest social media advertising and marketing statistics for 2023?
Some of the most recent social media advertising and marketing statistics for 2023 embody the truth that Facebook remains to be the most-used platform by entrepreneurs worldwide. TikTookay is the fastest-growing platform, and influencer spending will hit $4.14 billion in 2022.

How can social media statistics assist companies enhance their advertising and marketing methods?
Social media statistics present invaluable insights into buyer habits, preferences, and pursuits, which will help companies tailor their advertising and marketing methods to spice up engagement and ROI.

What are a few of the key developments in social media advertising and marketing for 2023?
Some key developments in social media advertising and marketing in 2023 embody the rise of influencer advertising and marketing, the significance of video content material, the expansion of direct social gross sales, and the necessity for authenticity in adverts.

How can companies measure the success of their social media advertising and marketing efforts?
Businesses can measure the success of their social media advertising and marketing efforts by monitoring metrics similar to engagement charges, click-through charges, conversion charges, and ROI.

What are some greatest practices for social media advertising and marketing?
Some greatest practices for social media advertising and marketing embody making a content material calendar, partaking with followers, utilizing hashtags, posting at optimum occasions, and analyzing metrics to refine methods.

Sources

https://techreport.com/statistics/social-media-marketing-statistics/