TTG – Features – An agent’s guide to formulating a social media strategy

The time period “advertising and marketing” is as broad because the day is lengthy, and deciding the place to put your time and finances to entice shoppers and switch that focus into the all-vital aim of bookings can be overwhelming.
 
As we kick off 2024, we would like to really feel like we’ve received our geese in a row to benefit from the yr forward.
 
Social media advertising and marketing performs an vital and helpful function within the UK market, and constructing your strategy round a platform comparable to Instagram, Facebook or TikTook will help provide you with a first-class ticket to maximising your efforts and driving what you are promoting ahead.
 
The digital world has turn into central to how we store: the patron’s path-to-buy journey has 4 phases: inspiration, analysis, planning and reserving.
SOCIAL MEDIA IN THE PURCHASING JOURNEY
At the beginning of 2023, the UK had 49.45 million individuals aged 18-plus utilizing social media. That’s 92.4% of the 18-plus complete inhabitants, they usually spend a mean of 1 hour and 56 minutes per day on it.
 
In an more and more digital world, these figures are solely projected to rise. The high half of the method, inspiration and analysis, is digitally-led with social media popping out on high all through.
 
This is the place journey brokers can begin the method of guiding shoppers on their journey, for instance, within the inspiration stage, sharing quick-kind content material comparable to stunning photos that have interaction your target market, after which supporting their analysis stage with instructional content material which can be longer-kind and supply extra info which might be written or visible, and even leverage options just like the Instagram Stories “Questions” perform so you may reply to particular issues your viewers desires to know.
The second half of the method, planning and reserving, is the place shoppers have a tendency to transfer to on-line reserving web sites and apps.
 
To preserve the patron on their journey instantly with you as an agent, and assist the planning section, you may create content material comparable to itineraries, and transfer this by means of to bookings by way of a number of means. These embrace group administration by responding to feedback and messages, utilizing options like “linkinbio”, Stories options like “Link” and profile set-up options like “Contact Options” and “Action Buttons”, which might be tailor-made for what you are promoting.
 
A social media strategy that integrates your experience and human contact will help align the digital world to actual human connections and assist drive bookings, and repeat bookers, to your door.

https://www.ttgmedia.com/options/a-newbies-guide-to-formulating-a-social-media-strategy-44109