One highly effective device for selling small-to-medium-sized enterprises is video marketing. On the newest episode of The Small Business Show, we’re joined by Maxwell Bentley, Founder and Executive Producer for the Bentley Media Group. Bentley gives necessary ways that enterprise house owners ought to think about whereas utilizing movies for promotion.
Nowadays, video is regarded as the simplest digital marketing medium. Compared to different mediums, it helps audiences develop belief extra shortly. Moreover, movies create an emotional reference to viewers by weaving a model’s story with a mixture of visuals, sounds, and music. According to Bentley, “Video permits manufacturers to captivate their viewers.”
Key Takeaways:
1. Entrepreneurs could make their content material discoverable on YouTube by optimizing video descriptions, titles, and tags, as YouTube is the world’s second-largest search engine, following Google. At the identical time, youthful audiences like Generation Z are inclined to make the most of TikTok as their major medium for search engines like google and yahoo.
2. Bentley Media was launched in 2007 when Bentley was simply 17 years previous. At that point, YouTube was not but a serious social media platform, however Bentley had at all times loved filming individuals and issues, at the same time as a younger youngster. He by no means outgrew this curiosity, and as soon as he found YouTube, he began creating movies concerning the now massively profitable video sport Roblox. One of his movies went viral and obtained greater than three million views. This caught the eye of the developer, who turned his first consumer.
3. People typically overlook movies, however they’ll have a big influence on us, much like movies. In the early days of cinema, individuals used to go to the theatre to observe the “shifting image” that generated totally different feelings. Bentley notes that this is the identical foundation for video. He believes that entrepreneurs ought to use movies to inform their model’s story and emotionally join with their audience. However, Bentley argues that companies not utilizing movies will finally fail.
4. If you’re uncomfortable with creating movies for your model, take a second to investigate the inspiration of your model’s story. Check in case your message consists of any aggressive gross sales pitches, and take away them in case you discover any. Customers are much less prone to relate to or join with a very ‘salesy’ model. Instead, concentrate on discovering the basic story connecting individuals to your model.
5. Ultimately, as entrepreneurs, Bentley believes there is an ethical obligation to get on video and different social platforms to share your message.
“Cameras have turn into ever current in our lives.” – Maxwell Bentley
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https://www.asbn.com/small-business-shows/atlanta-small-business-show/why-video-marketing-is-essential-for-smbs-maxwell-bentley-bentley-media-group/
