Xiaomi’s new CGI campaign explores new dimensions in the realm of social media marketing

Xiaomi’s new CGI campaign explores new dimensions in the realm of social media marketing

Xiaomi has introduced that it has used Computer Generated Imagery (CGI) know-how to plan a disruptive campaign with the intention of providing an immersive expertise. The campaign is being accomplished to advertise its just lately launched Xiaomi 360° Home Security Camera 2K.
The model’s newest CGI campaign showcases options of the product whereas exploring new dimensions in the realm of social media marketing.
The campaign’s intention is to rework the Xiaomi 360° Home Security Camera 2K right into a dynamic and kooky character—a life-size CGI digicam meandering by way of the streets of Mumbai. The CGI digicam takes on a persona of its personal, complimenting oblivious residents with a nod to the options of the Xiaomi 360° Home Security Camera 2K.
As it engages with its environment, the campaign spotlights options equivalent to AI Human Detection. In order so as to add a component of shock and leisure, the streets come alive with the sound of conversations facilitated by the Two-Way Audio characteristic. The CGI digicam engages in banter, bringing interactivity to the idea of surveillance.
With 360° panorama view capabilities, the digicam eradicates blind spots, providing safety protection.
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