Video content material is a invaluable asset in at the moment’s digital world. It means that you can pack a strong quantity of knowledge into a fascinating click on. Audiences additionally get all the data they want inside a brief time period. This makes video the go-to content material kind for most individuals.
People discover video content material fascinating, partaking, and relatable. However, creating movies takes time, assets, and energy. Most enterprise house owners might not have loads of these to spare. That is the place repurposing video content material comes in useful.
Repurposing video content material means taking a single video, remodeling it, and posting it to a number of channels and social media platforms. An instance of repurposing is if you take a protracted video you posted on YouTube and create a number of brief clips from it to submit on Facebook and different social media channels.
There are some ways you possibly can repurpose video content material. In this text, we take you thru 10 intelligent methods you possibly can repurpose your pre-existing movies for optimum attain. But first:
Why Should You Repurpose Your Video Content?
The primary advantage of repurposing movies is that it saves you time. Around 38% of entrepreneurs say that pre-production – ideation, scripting, and casting – is probably the most time-consuming a part of video creation. Instead of getting to make a brand new video for every social media platform, you possibly can repurpose your movies and have a number of clips to share on-line.
Secondly, if you repurpose video content material, you breathe new life into it. No want to go away your movies sitting on the shelf or in the archives of only one social platform. When you’re taking them out and rework them, you give them a renewed function.
Repurposing permits your movies to achieve extra folks and seize the eye of your audience. Around 36% of entrepreneurs say their main objective for video advertising is to achieve new audiences and enhance model consciousness.
Source: HubSpot
Additionally, your new followers get to see these high-performing movies that you simply posted earlier than they found your model.
Finally and most significantly, repurposing saves you cash. Reformatting and reusing your movies go a good distance in serving to you optimize your funds and advertising spend.
You don’t need to spend as a lot money and time on video creation, from conceptualizing to recording and modifying. This outcomes in more practical and environment friendly video advertising campaigns for what you are promoting.
10 Ways to Repurpose Videos
Video is presently the celebrity of the advertising and content material trade. Going by the raving success of TikTok, we will safely say that video content material is right here for the lengthy haul. Social media platforms are altering their algorithms to favor video content material in comparison with different content material sorts.
Around 54% of entrepreneurs say that video is probably the most invaluable kind of content material for assembly their enterprise’ social objectives. Repurposing movies can, subsequently, allow you to obtain what you are promoting objectives extra successfully. Let’s get proper into the guidelines you possibly can apply to efficiently repurpose video content material.
1. Create Pinterest Pins
You can now repurpose video content material onto Pinterest utilizing video pins. Yes, you heard that proper. Since 2020, Pinterest has been giving its customers the choice to create video pins. You can submit movies which might be between 4 seconds and quarter-hour lengthy, offered they’re not heavier than 2GB.
You can even add a charming cowl picture to seize your viewers’s consideration. Uploading a video will look one thing like this:
Source: Tailwind
You ought to be an advertiser or have a enterprise account on Pinterest to have the ability to use video pins. If you’re utilizing a private account, make use of Idea Pins as a substitute. These are much like Instagram Stories and performance just about the identical manner.
You can repurpose video content material by including Pinterest-optimized photographs to your board and utilizing them to hyperlink to your movies.
Pinning repurposed movies to Pinterest will enhance your web site’s referral site visitors. How? Well, linking the pinned movies to your Pinterest board helps drive site visitors to your web site. Remember to make use of the related hashtags in the pin description part for increased visibility.
You might even have totally different boards for the totally different area of interest subjects you deal with as a enterprise. Pinterest is a invaluable platform to share your content material. Creative use of video content material will give your model a aggressive edge on the platform.
2. Convert YouTube Videos into Blog Posts
So you’ve simply completed making a compelling, information-rich video. All that effort and time should attain a wider viewers than solely those that are subscribed to your channel. One approach to successfully attain new audiences is to show that video into an equally compelling weblog submit.
Don’t fear. You don’t have to jot down the entire thing phrase for phrase. Simply take the important thing factors and elaborate a bit on them in writing. If you don’t have time to do that, you should utilize instruments like Rev, or Google Docs to transcribe your YouTube movies and switch them into weblog posts.
Make certain to fastidiously overview the draft weblog and embed the unique video onto the ultimate submit for optimum attain. Remember to optimize the content material utilizing related key phrases, headings, and subheadings to dramatically enhance your web optimization rankings.
Source: Wave.video
You might take into account turning your stay movies into blogs, too. For occasion, Wave.video made their stay interview video right into a weblog, as proven above. Notice that additionally they embedded the unique video in the weblog submit.
Whichever technique you select, turning your movies into weblog posts makes them evergreen and helpful to audiences over time.
3. Transform Video Content into Instagram Reels
Short-form video is fashionable as a result of folks can join with a model with out having to speculate an excessive amount of time. Instagram Reels are brief, partaking movies recorded in a vertical orientation with a facet ratio of 9:16. They are an effective way to repurpose video content material.
Take your authentic video and make brief, compelling clips out of your important speaking factors.
Since Reels have a vertical orientation, use video changing instruments like Veed and BeeCut to show your horizontal movies that manner. Remember so as to add some textual content overlays and background music from the music library for optimum engagement.
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People get pleasure from partaking, enjoyable, light-hearted, and academic Reels just like the one above. With the working of the Instagram algorithm, one of these content material is prone to achieve good visibility. Repurposing your movies into Reels may also assist painting your model as partaking, fascinating, enjoyable, and approachable.
4. Make a Webinar out of Videos
When you’ve a video filled with insights from a distinct segment topic, you possibly can take that video and switch it right into a webinar. Your audience might have missed the preliminary video. (*10*), advertising it contemporary as a webinar will construct viewers curiosity and enhance the video’s attain.
The video might have a bit of transforming to suit into the present market. Do some analysis and notice down a couple of present statistics and different invaluable info to incorporate in the webinar. You can even add present examples so as to add extra relevance to the lesson.
Adding this new info means that you can retarget your followers who watched the video earlier. Internet customers wish to derive worth from each video they watch. If they will make investments their time into your model, give them invaluable info in alternate.
You can use a few of the finest webinar platforms to host your webinar for optimum efficiency.
5. Create Gripping Teasers
Teasers are much like film trailers. They are shorter movies that assist construct the viewers’s anticipation forward of the launch or the large reveal. Repurpose video content material into brief, 15-30 second clips that give the viewers a glimpse into what’s coming quickly.
Cut down a protracted piece of content material into shorter clips that you should utilize as teasers. Teasers are principally used as sneak peeks of the total video. They incentivize the viewers to go to your social channels or your web site for the complete video.
For occasion, when you’ve got a product-launch video, make a brief teaser to construct anticipation and draw folks to look at the total video. Sports manufacturers are well-known for utilizing teasers for this function, as proven beneath.
Source
Leicester Tigers used the trailer above to pique their viewers’s curiosity about their new uniform.
Another approach to create brief video clips is to hurry up movies. If you’ve an explainer video demonstrating a protracted course of like a guided tour, dashing it up provides a trailer impact to it. It will assist glue your viewers to your video. They would possibly even wish to see the unique content material.
6. Make Testimonial Ads
Customer loyalty is an enormous deal in the market. Today, clients purchase from manufacturers they belief. One of the methods to get clients to belief you is thru buyer testimonials. Buyers delight to see one other purchaser utilizing a product and loving it. That explains why use of influencer advertising is skyrocketing by the day.
You can take video testimonials out of your clients and repurpose them into video advertisements. With a bit of transforming, the video generally is a top-performing advert. Consider including textual content to the video stating what the shopper is watching. See BlueTarp’s testimonial video advert beneath:
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Video testimonials are nice for retargeting campaigns. It reminds earlier clients why your merchandise are so nice and the outcomes they will get pleasure from from utilizing them. This will get the prospects to think about buying from what you are promoting. Make certain to get the shopper’s approval earlier than repurposing their video right into a testimonial advert.
7. Include Social Media Videos in Website
Your social media movies could make for excellent content material in your web site. You can repurpose video content material that you simply used on social networks by importing them to your touchdown web page, gallery, about web page, testimonial part, or different related pages in your web site.
There are 3 ways to do that. You can both add a video straight to your web site, hyperlink to a video or embed a social media video in your web site.
The downside of linking to a video is that the customer might be redirected away out of your web site to the video streaming web site, like YouTube, for example.
Uploading movies on to your web site, in the meantime, might decelerate the location loading velocity.
(*10*), embedding is the best choice in most circumstances. It permits customers to remain longer in your web site as they watch the movies. You can even guarantee good web site loading velocity for an important consumer expertise.
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Embedding, as proven above, means that you can bypass your server’s bandwidth limitations. You can even keep the standard of the unique video with out having it downsized to suit the location’s limitations. Videos get folks to remain longer in your web site.
Repurpose your social media movies for optimum attain and to spice up web site rating on SERPs.
8. Create Digital and Printable Guides
You can flip your academic movies into digital or printable guides that your viewers can obtain out of your web site in alternate for his or her electronic mail addresses. This is an effective way to develop your electronic mail listing whereas offering invaluable assets to your viewers. Simply take screenshots of the steps in your video and switch them right into a printable or digital information.
Printables are photographs, textual content, infographics, or different designs that seem in the type of digital downloads. Common sorts of printables are calendars, stickers, quotes, and artwork prints. They are cheap and may generally be free to obtain from the web.
Digital guides, in the meantime, are additionally referred to as buyer help guides. They are paperwork uploaded to your web site that enable clients to discover ways to use your services or products.
Since folks favor to devour content material in alternative ways, it’s best to supply them with info in as many codecs as doable. Creating digital and printable guides captures the eye of people that favor to learn fairly than watch a video.
9. Design Interactive Shoppable Videos
Design interactive shoppable movies are movies that showcase merchandise accessible for buy with embedded hyperlinks in the video. When a viewer sees what they like and clicks on a portion of the video, they’re redirected to the place they will purchase the product. All this occurs with out them having to go away the video web page.
These movies are interactive and lead-generating, permitting the shopper to make use of much less effort to get what they should purchase. You can re-edit your movies and embed hyperlinks to them and switch them into shoppable movies.
Shoppable movies may also help you since they permit you to strike whereas the iron continues to be sizzling. You supply the client a possibility to buy whereas their purchaser intent is excessive. With a couple of clicks, they will shortly buy an merchandise.
Here’s an instance from IKEA:
Source: Wirewax
IKEA has embedded the “+” in the video above for consumers to pause the expertise, get extra particulars a few product, and probably purchase it.
Platforms like Instagram, TikTok, Amazon Live, and Popshop Live permit you to embed buying hyperlinks and create shoppable movies. Recently, YouTube launched new options, together with a slot for shoppable movies. Make use of those platforms to repurpose your movies and see which works finest for what you are promoting.
Shoppable movies are primarily utilized by e-commerce companies to promote their merchandise. However, that ought to not cease different enterprise house owners from tapping into this nice useful resource.
10. Make Video-Rich Snippets for Google Search
It is useful to make your movies seem as video snippets on Google search, particularly if these movies are in your web site. Video-rich snippets seem on the SERPs with a tiny video alongside the search outcomes. Sites that seem this manner usually tend to get clicked. Studies have proven, in any case, that 62% of individuals take note of video whereas solely 38% skim it.
Hosting your content material on a platform that routinely generates snippets to your movies – like YouTube or Wave – is the best approach to make video-rich snippets. Adding a schema markup to your movies is one other manner. Video-rich snippets have a URL, title, description, add particulars, and video length. They even have a thumbnail, as proven beneath:
Source: Google SERPs
These movies don’t solely seem on Google’s SERPs and Videos Search, but in addition in Google Discover and even in Google Images. They give the searcher a sneak peek of the video. It is a superb approach to enhance the click-through charge and video content material attain.
In Closing
One of the very best methods to breathe new life into your previous movies is to repurpose them. You save time, assets, and energy that go into making a model new video everytime you repurpose video content material.
You can rework your movies to be used on Pinterest. Your YouTube movies can be utilized to make partaking weblog posts. Create brief clips and edit the clips right into a vertical orientation to be used on Instagram Reels. Make gripping teasers to construct anticipation to your product movies. You can even use testimonials from clients to create video advertisements.
Update your web site utilizing your pre-existing social media movies. You can even get found through the use of video-rich snippets. Finally, construct your electronic mail listing by turning movies into printable or digital guides.
Over to you. Go out and repurpose your movies for the very best outcomes.
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