How LinkedIn Hashtag Analytics Boost Content Reach

With over a billion members in 200+ nations and territories worldwide, LinkedIn is among the hottest social networks for manufacturers trying to attain an expert viewers.
But with hundreds of thousands of posts flooding customers’ feeds day by day, how do you be sure your content material will get seen? Hashtags could be the reply. LinkedIn hashtags are searchable, which will increase your content material’s attain and will get your posts in entrance of extra of the proper individuals.
In this text, we’ll dive into why hashtags matter, how they increase your model’s visibility and the way to use LinkedIn hashtag analytics so as to add gasoline to the fireplace of your LinkedIn advertising technique.
Table of Contents

What are LinkedIn hashtag analytics?
LinkedIn hashtag analytics reveal how in style particular hashtags are on the platform and the way they affect content material efficiency.
For instance, hashtag analytics provide perception into how many individuals see your posts due to the hashtags you utilize, which hashtags get probably the most traction and the way a lot engagement your posts get due to these hashtags. Understanding the info behind your hashtag technique will aid you fine-tune your strategy and content material to achieve extra of your target market.
Why monitoring LinkedIn hashtag analytics is vital
On LinkedIn, 40% of customers organically work together with a web page weekly, making it a wonderful alternative for manufacturers that need to get seen with out paid promotion. Adding LinkedIn hashtags to your natural content material may also help it attain an excellent broader viewers, however you’ll want to be strategic to take advantage of them. This is the place LinkedIn hashtag analytics come into play.
Here are the highest the explanation why you must maintain monitor of LinkedIn hashtag analytics.
Identify the most effective hashtags in your model
Have you seen {that a} explicit hashtag has a excessive follower rely and constantly drives engagement in your firm’s posts? Those are good indicators that you must maintain utilizing it. Analyzing these metrics over time will mean you can pinpoint the precise key phrases and phrases that resonate probably the most together with your viewers.
Understand which hashtags praise your model
Prioritize relevancy over reputation to achieve the individuals most serious about what you’re sharing. For instance, suppose you’re a social media marketer at a B2B advertising software program firm for small companies. You may go for the extra particular #smallbusiness hashtag, with round 800,000 followers, over the overall #advertising, with over 20 million followers. Despite its smaller follower rely, selecting the extra related hashtag will aid you minimize by way of the noise and converse on to your ultimate clients.
Subscription design service Superside just lately used this strategy for a LinkedIn put up selling an upcoming webinar, utilizing very area of interest hashtags like #aitutorial and #3dmoviestylecharacter with a broader however nonetheless focused hashtag #characterdesign, which has over 14,000 followers.

Track the sentiment for sure hashtags
A strong social media technique additionally tracks how individuals really feel in regards to the content material you’re placing out. Monitor what hashtags drive extra constructive or detrimental engagement to make sure your content material hits the proper notes.
For instance, making a Listening Topic in Sprout Social will allow you to investigate the subject’s most typical key phrases and hashtags and see a breakdown by sentiment for associated key phrases and hashtags.

Monitor your opponents
Incorporating hashtag evaluation into your aggressive monitoring will aid you optimize your social media technique by staying aggressive and rising your share of voice extra relevantly. For instance, if competitor posts with particular hashtags constantly get excessive engagement, that’s an indicator that these hashtags are hitting the mark with their viewers, and it’s possible you’ll need to begin incorporating these or comparable key phrases into your content material.
Sprout’s Listening options make this course of straightforward. They allow you to assemble key metrics like quantity, engagement, likes and impression breakdowns for particular competitor hashtags, or a broader overview of your opponents’ high hashtags.
How to generate LinkedIn hashtag analytics
Not all social media analytics are created equal. Knowing the way to generate this knowledge will make all of the distinction in maximizing your put up attain and engagement. From leveraging built-in LinkedIn instruments to browser extensions to third-party social media administration platforms, listed below are the first strategies for producing LinkedIn hashtag analytics.
Use the native LinkedIn hashtag analytics
LinkedIn affords follower rely numbers for all hashtags. To see what number of followers a hashtag has, use this URL components:
https://www.linkedin.com/feed/hashtag/key phrase
For instance, when you wished to see the follower rely for #socialmediamarketing, you’d enter the next URL into your net browser:
https://www.linkedin.com/feed/hashtag/socialmediamarketing
The follower rely might be displayed prominently on the high of the web page. It’s not probably the most environment friendly system, however this methodology will present you the recognition of particular hashtags. From there, make a shortlist of industry-specific hashtags and check them to see how they have an effect on efficiency.

Use a LinkedIn hashtags analytics extension
Hashtag Analytics is a free Google Chrome extension by Engage AI. The instrument permits you to test hashtag follower counts instantly on LinkedIn, get real-time insights whereas scrolling by way of your feed and get hashtag strategies as you write your posts.
It additionally affords further knowledge like hashtag follower progress over time, the utmost variety of likes and feedback primarily based on the highest 20 current posts and the whole attain of a put up after incorporating hashtags.
To begin exploring hashtags, add the extension to Chrome, log into LinkedIn, and entry the instrument icon in your browser.

Use a third-party social media scheduling instrument
Creating a tag for various hashtags in Sprout Social will allow you to trace how each performs in engagement, attain and clicks throughout your posts. Say, as an example, you’re employed for a digital occasion software program firm and need to evaluate posts with #eventprofs to ones with #eventtech.
Creating a tag for every hashtag will allow you to generate Tag Performance Reports that present metrics like impressions, engagements, engagement price (per impression) and high posts. This knowledge will assist refine your social media technique and drive extra significant interactions together with your target market.

Harnessing the facility of LinkedIn analytics
It’s difficult for manufacturers to face out within the ‘pay to play’ social media panorama. Fortunately, hashtags are a simple approach to increase your content material and organically get it to the proper individuals. Just be sure to monitor your hashtag analytics to see which hashtags drive probably the most outcomes to maximise your LinkedIn content material efforts.
Of course, hashtags are only one characteristic that may have an effect on content material efficiency. If you need to dive even deeper into the world of LinkedIn efficiency knowledge and be taught extra about the most effective platforms to trace metrics, take a look at our roundup of the highest LinkedIn analytics instruments in the marketplace.

https://sproutsocial.com/insights/linkedin-hashtag-analytics/