Greenfield Recorder – Chief TikTok officer encourages Stoneleigh-Burnham students to ‘create a path’ for themselves

GREENFIELD — Sophie Jamison, chief TikTok officer on the homeware firm Made By Gather, visited Stoneleigh-Burnham School final week as a part of the Alumnae Lecture Series to share with students her journey within the ever-altering profession path of social media advertising.

When she was within the students’ sneakers, again in highschool, Jamison stated she was painfully shy, however she got here out of her shell by sharing her love of Nerf toys on-line, shortly gaining a giant following on-line and the eye of the model. Though she began out on YouTube, she later expanded to different platforms, together with Instagram and TikTok, and have become recognized by younger followers as Sophie Lightning. Eventually, Jamison was employed as Nerf’s first-ever chief TikTok officer, accountable for creating content material selling Nerf on the video sharing app.

Today, Jamison holds the identical place at Made By Gather. She has been named to Forbes’ 30 Under 30 listing for promoting and Adweek’s listing of 35 Women Trailblazers for her innovation in social media promoting.

Jamison inspired the Stoneleigh-Burnham students to lean into their pursuits, and to carve out a place for themselves. She recalled realizing, “I’m going to bulldoze into advertising departments and create a path for myself,” though her profession is one which didn’t exist within the current previous.

Jamison additionally informed the students there are numerous other ways to grow to be an entrepreneur, and that they are often entrepreneurs inside preexisting corporations.

Above all, she emphasised the significance of authenticity and self-acceptance.

“Your passions and your pursuits and the issues that make you, you — these are your superpowers,” she informed the students. “I believe an important factor is remaining genuine to your self.”

https://www.recorder.com/Social-media-innovator-encourages-Stoneleigh-Burnham-students-to-create-a-path-for-themselves-55349353