Gersh‘s Digital division has appointed Meg Chemburkar to the brand new place of Head of Affiliate Marketing, the primary such function established at a serious company, additionally selling seven.
In her new function, Chemburkar will deal with monetizing purchasers’ social media channels to generate new income streams and crafting revolutionary campaigns with model companions. She was previously with main online marketing platform LTK and brings along with her in depth expertise throughout PR, expertise illustration and digital partnerships, from her earlier roles at Ketchum, DBA and TikTok.
Today’s Digital promotees at Gersh embody Molly Pitzele, Julia Perez and Zoe Berman to Agent, in addition to Juliet Noble, Ariadne Bazigos, Sydney Rosenzweig and Marisa Yocca to Coordinator.
News of Gersh’s workers strikes comes 5 months following its acquisition of the Digital and Alternative departments of the now defunct A3 Artists Agency, within the first main M&A announcement of 2024. The concept has been to increase the roster for a division seen as a key driver of the expansion plan the company has undertaken following an fairness funding by Crestview Partners final 12 months.
Gersh’s digital division — overseen by Senior Partner and Head of Digital, Jade Sherman — boasts a various roster of top-tier creators, actors, celebrities, athletes and personalities, spanning numerous platforms and classes. Its core experience lies in an entrepreneurial strategy to optimizing income streams for purchasers via sourcing model partnerships, diversifying their enterprise ventures, and leveraging their current content material. The division additionally gives touring help for purchasers and homes the podcast division.
Since the acquisition of A3’s departments, Gersh has continued to develop its enterprise, increasing its shopper roster and including new brokers, in addition to senior executives within the Business Affairs and Corporate Communications departments.
https://deadline.com/2024/06/gersh-digital-division-hires-meg-chemburkar-promotes-seven-1235972549/
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