The dynamic collaboration combines Idea Decanter’s best-in-class advisor video options with Intention.ly’s strategic distribution and amplification expertisePHILADELPHIA, May 09, 2024–(BUSINESS WIRE)–Intention.ly, the progress engine design consultancy agency remodeling the manner finserv and fintech corporations strategy advertising and marketing, is worked up to announce a partnership with Idea Decanter, an organization hyper centered on getting outcomes from video advertising and marketing for advisors. Together, by their Trust Builder Toolkit, Intention.ly and Idea Decanter will assist monetary advisors capitalize on the super progress potential of video advertising and marketing and testimonial content material whereas sustaining compliance with the SEC’s new advertising and marketing rule.On the heels of launching the proprietary advisor branding platform Advisor Brand Builder — co-engineered by finserv model pioneers Melissa Thomas, companion & Head of Strategy and Kelly Waltrich, co-founder & CEO — Intention.ly continues to drive innovation in monetary advisor advertising and marketing by way of the energy of expertise.”Today’s advisors are dealing with extra competitors than ever earlier than,” defined Waltrich. “To proceed rising, they want to have the option to inform their distinctive tales and leverage trendy advertising and marketing instruments, like video testimonials. Bringing collectively Idea Decanter’s distant video advertising and marketing course of and Intention.ly’s strategic distribution experience will empower advisors to attain the proper viewers with the proper message at the proper time.”With the Trust Builder Toolkit, monetary advisors will probably be in a position to create three testimonial movies in alignment with the SEC’s new advertising and marketing rule utilizing Idea Decanter’s distant studio, Idea Kit. This begins with content material ideation and customized story formatting, and consists of lighting and audio gear, guided recording periods, in addition to skilled post-production.Once the movies are created, Intention.ly will work with every advisor to facilitate distribution to their target market by way of a devoted touchdown web page, customized social media posts, and an e-mail marketing campaign.”Video testimonials are maybe the strongest supply of social proof any group can have, however they’re particularly important for monetary advisors, whose companies are constructed on relationships and belief,” defined Idea Decanter Co-founder Laura Garfield. “Through this partnership with Intention.ly, advisors won’t solely have the option to seize their distinctive worth propositions by the lens of their consumer advocates, however they’ll additionally have the option to share these messages strategically throughout a number of distribution channels.”Story continuesThe price of the Trust Builder Toolkit video and distribution bundle is $15,000, and will take roughly 90 days to full, relying on advisor and consumer logistics.To be taught extra about leveraging video testimonials in your advertising and marketing technique, the “Trust Builder Toolkit” webinar on Wednesday, May 22 at 1:00 PM ET. This occasion will characteristic key insights from Idea Decanter Co-Founders Laura Garfield and Sharon Gottula, together with Intention.ly Partner & Chief of Community Tina Powell. Discover the secrets and techniques to creating compelling consumer testimonial movies, navigating compliance points, and efficient distribution methods.Advisors focused on taking benefit of this compelling supply ought to attain out to Tina Powell, Partner, Chief of Community at Intention.ly by way of e-mail: [email protected] Intention.lyIntention.ly works with a variety of fintech and finserv corporations – together with start-ups trying to outsource their go-to-market planning, progress stage corporations that need to turbocharge their advertising and marketing efforts, and established corporations trying to modernize their outdated methods. Intention.ly shoppers are excited to change, evolve, and push boundaries and they need a companion to problem and advise them as they pursue their progress targets.About Idea DecanterIdea Decanter was constructed to produce movies that get outcomes. The firm’s distinctive virtual-studio answer, Idea Kit, permits monetary advisors to create studio-quality movies with the help of a distant crew. Idea Kit movies are designed to win new shoppers, nurture relationships with present shoppers, and make advisors look good each step of the manner. In 2021 Idea Kit was named as a finalist for a Wealthies Award by WealthManagement.com. Video marketing campaign content material created with Idea Kit once more landed Idea Decanter as a finalist for each a Wealthies Award and a Luminaries Award in 2022. The firm, co-founded in 2014 by Laura Garfield and Sharon Gottula, has additionally obtained designation as a women-owned enterprise.View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20240509329687/en/ContactsTina [email protected]
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