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Brands tap more influencers from India’s tier 2 and 3 cities for authentic, local content | Analysis
Kolkata-based Aditi Adhikary loves dressing up and treats her 154K Instagram followers with a dekko of the most recent in vogue and Her latest Instagram posts posing in a salwar kameez she had ordered from Myntra garnered over 1700…
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India’s booming digital marketing landscape
By Pallavi Patil, Program Chairperson Post Graduate Program in Digital Media & Marketing Communications, NMIMS School of Branding & Advertising, Mumbai India has developed a profitable skilled path lately, and its future appears to be like even Businesses are…
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India’s Influencer Marketing Will Shoot Up To 34 Billion By 2026
You’re studying Entrepreneur India, a global franchise of Entrepreneur According to a current Ficci EY evaluation, as companies more and more look to social-media influencers to extend gross sales and improve model engagement, India’s influencer advertising trade is anticipated…
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India’s influencer marketing industry to hit ₹34 billion by 2026
Next Article Robust progress is due to digitization, web entry, and social media What’s the story India’s influencer marketing industry is projected to surge from ₹19 billion in 2023 to a staggering ₹34 billion by 2026, as per a latest…
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India’s influencer marketing sector primed for meteoric rise!
Mumbai: A latest report titled ‘The State Of Influencer Marketing in India’ by EY and Collective Artists Network’s Big Bang Social unveils a promising strategy for influencer marketing within the Projections recommend a exceptional 25 per cent surge in…
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India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands
The influencer advertising trade in India is ready to witness outstanding development, with a projected 25% surge in 2024, reaching a staggering INR 2,344 to the newest report by EY and Collective Artists Network’s Big Bang Social, this upward…
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The emergence of India’s influencer economy in 2023, Marketing & Advertising News, ET BrandEquity
Representative pictureAs we navigate the quickly evolving panorama of India’s influencer economy, one factor is evident: a exceptional transformation is The rise of hyperlocal micro-influencers isn’t just difficult conventional paradigms; it is fully disrupting the Indian influencer In…
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Will Likes Translate To Billions? Can Influencer Marketing Help Unlock India’s $5-Tn Potential?
India, in its pursuit of financial progress, explores numerous While the nation boasts numerous enterprise verticals supporting the imaginative and prescient of a $5 trillion economic system, a pertinent query arises: Can the Influencer Marketing sector propel this…
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Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI
Forget product, worth, place and Marketers have a brand new set of 4Ps of their playbook—objective, partnerships, planet and Several corporations are mapping their model duties preserving these new cohorts in At Schneider Electric India, the advertising…
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