Brands tap more influencers from India’s tier 2 and 3 cities for authentic, local content | Analysis

Brands tap more influencers from India’s tier 2 and 3 cities for authentic, local content | Analysis

Kolkata-based Aditi Adhikary loves dressing up and treats her 154K Instagram followers with a dekko of the most recent in vogue and Her latest Instagram posts posing in a salwar kameez she had ordered from Myntra garnered over 1700…

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India’s booming digital marketing landscape

India’s booming digital marketing landscape

By Pallavi Patil, Program Chairperson Post Graduate Program in Digital Media & Marketing Communications, NMIMS School of Branding & Advertising, Mumbai India has developed a profitable skilled path lately, and its future appears to be like even Businesses are…

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India’s Influencer Marketing Will Shoot Up To 34 Billion By 2026

India’s Influencer Marketing Will Shoot Up To 34 Billion By 2026

You’re studying Entrepreneur India, a global franchise of Entrepreneur According to a current Ficci EY evaluation, as companies more and more look to social-media influencers to extend gross sales and improve model engagement, India’s influencer advertising trade is anticipated…

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India’s influencer marketing industry to hit ₹34 billion by 2026

India’s influencer marketing industry to hit ₹34 billion by 2026

Next Article Robust progress is due to digitization, web entry, and social media What’s the story India’s influencer marketing industry is projected to surge from ₹19 billion in 2023 to a staggering ₹34 billion by 2026, as per a latest…

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India’s influencer marketing sector primed for meteoric rise!

India’s influencer marketing sector primed for meteoric rise!

Mumbai: A latest report titled ‘The State Of Influencer Marketing in India’ by EY and Collective Artists Network’s Big Bang Social unveils a promising strategy for influencer marketing within the Projections recommend a exceptional 25 per cent surge in…

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India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands

India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands

The influencer advertising trade in India is ready to witness outstanding development, with a projected 25% surge in 2024, reaching a staggering INR 2,344 to the newest report by EY and Collective Artists Network’s Big Bang Social, this upward…

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The emergence of India’s influencer economy in 2023, Marketing & Advertising News, ET BrandEquity

The emergence of India’s influencer economy in 2023, Marketing & Advertising News, ET BrandEquity

Representative pictureAs we navigate the quickly evolving panorama of India’s influencer economy, one factor is evident: a exceptional transformation is The rise of hyperlocal micro-influencers isn’t just difficult conventional paradigms; it is fully disrupting the Indian influencer In…

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Will Likes Translate To Billions? Can Influencer Marketing Help Unlock India’s -Tn Potential?

Will Likes Translate To Billions? Can Influencer Marketing Help Unlock India’s $5-Tn Potential?

  India, in its pursuit of financial progress, explores numerous While the nation boasts numerous enterprise verticals supporting the imaginative and prescient of a $5 trillion economic system, a pertinent query arises: Can the Influencer Marketing sector propel this…

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QYOU India’s QPlay+ Expands Connected TV Distribution Via Global Partnership with Coolita -October 30, 2023 at 09:31 am EDT

QYOU India’s QPlay+ Expands Connected TV Distribution Via Global Partnership with Coolita -October 30, 2023 at 09:31 am EDT

QYOU Media is a Canada-based media The Company is specialised in networks, unique reveals and influencer It operates in India and the United It produces and distributes content material created by social media stars and digital…

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Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI

Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI

Forget product, worth, place and Marketers have a brand new set of 4Ps of their playbook—objective, partnerships, planet and Several corporations are mapping their model duties preserving these new cohorts in At Schneider Electric India, the advertising…

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