Key Takeaways | “Advertising Claim Substantiation: Challenging Competitor Claims and Substantiating your Own,” from the 2023 ANA Masters of Advertising Law Conference

Key Takeaways | “Advertising Claim Substantiation: Challenging Competitor Claims and Substantiating your Own,” from the 2023 ANA Masters of Advertising Law Conference

Barry Benjamin, managing associate of the New York workplace and chair of Kilpatrick’s Advertising and Marketing group, was honored to average a panel at the ANA’s 2023 Masters of Advertising Law Conference, titled Advertising Claim Substantiation: Challenging Competitor Claims…

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Why Rate Parity Still Has To Be “The Law Of The Land” In Hospitality?

Why Rate Parity Still Has To Be “The Law Of The Land” In Hospitality?

There was a current dialogue on LinkedIn concerning the want for sustaining price parity in hospitality and its Just to make clear for the non-revenue administration people right here, Rate Parity historically means sustaining the identical publicly obtainable price…

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How Law Firms Should Be Utilising Video Content: Engaging, Informative, and Effective

How Law Firms Should Be Utilising Video Content: Engaging, Informative, and Effective

Video is judged by over 54% of entrepreneurs to be the simplest method of grabbing When we’re scrolling via social media, it’s straightforward to scroll previous content What we have to do is get individuals to cease and…

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5 Reasons Law Firms Need a Content Marketing Strategy | Good2bSocial

5 Reasons Law Firms Need a Content Marketing Strategy | Good2bSocial

The authorized trade could be very distinctive when it comes to For one factor, it’s extremely Additionally, a lot of authorized advertising depends on compelling content material and thought management – that the majority authorized professionals don’t have…

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How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024

How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024

The authorized business is experiencing a transformative period pushed by new know-how, altering consumer expectations and a globally related enterprise As we head into 2024 in a few months, regulation companies want to devise and implement a recent strategy…

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Strategic Marketing Insights for Small- and Mid-Size Law Firms: Highlights from Our Latest Webinar | ClientsFirst Consulting

Strategic Marketing Insights for Small- and Mid-Size Law Firms: Highlights from Our Latest Webinar | ClientsFirst Consulting

In the aggressive panorama of the authorized sector, the suitable advertising and marketing methods can set a agency For small- and mid-size legislation corporations, with much less assets and funds, this differentiation is With ever-evolving ways, staying up…

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The Road to Content Marketing Success: Why Law Firms Must Manage Their Experience | Stefanie Marrone Consulting

The Road to Content Marketing Success: Why Law Firms Must Manage Their Experience | Stefanie Marrone Consulting

Content advertising and marketing has more and more turn out to be a strong software for legislation corporations of all sizes in search of to attain and interact their It goes past conventional promoting, static web sites and social…

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Stay ADvised: Brand Protection & Advertising Law News – July 2023 | Davis Wright Tremaine LLP

Stay ADvised: Brand Protection & Advertising Law News – July 2023 | Davis Wright Tremaine LLP

In This Issue: World’s 1 Meat Manufacturer’s “Net Zero” Claims Aren’t All Hogwash, But They’re Not Exactly Substantiated, NARB Concludes Ticketmaster Steps Up Compliance With DAA Principles for Targeted Ads, Makes Changes to Website Publishers Clearing House to Pay…

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12 Fundamental Video Marketing Tips for Law Firms | Good2bSocial

12 Fundamental Video Marketing Tips for Law Firms | Good2bSocial

Video advertising has turn into important, however high quality continues to be extra essential than Simply creating movies to achieve your viewers isn’t sufficient – movies have to resonate with viewers with a view to transfer the needle for…

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The Law Firm Guide to Video Marketing on Social Media | Good2bSocial

The Law Firm Guide to Video Marketing on Social Media | Good2bSocial

Video presents essentially the most alternative for as we speak’s Need some proof? 94% of video entrepreneurs say video has helped enhance consumer understanding of their services or products, and 84% of entrepreneurs say video has helped them generate…

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