Will self-declaration mandate have any impact on influencer marketing?

Will self-declaration mandate have any impact on influencer marketing?

New Delhi: In June 2024, the Indian authorities launched a brand new regulation – the self-declaration mandate This mandate requires advertisers and promoting businesses to submit a declaration earlier than publishing any While supposed to advertise transparency and…

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D2C brands take direct hit, influencer agencies ‘not fully aware’ of self-declaration certificate mechanism

D2C brands take direct hit, influencer agencies ‘not fully aware’ of self-declaration certificate mechanism

The ‘self-declaration certificate’ (SDC) directive by the Supreme Court of India to curb deceptive advertisements has left a mark on the promoting Over the previous two weeks, the trade as a complete has been bewildered, with every stakeholder not…

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