Social media marketing firm Tokotown enters SG after Gojek tie-up in Indonesia

Social media marketing firm Tokotown is launching in Singapore this June. Progressing from a pilot launch in Jakarta which was finished in partnership with Gojek, it’s providing two purposes: Tokotown Pro for retailers and Tokotown for influencers. The platform will allow retailers and types to leverage native content material creators as model advocates, creating a web-based market between the 2 entities. The service is free for influencers however retailers can pay a month-to-month price to record campaigns. Tokotown relies in Singapore and is a part of a gaggle of firms, together with social media marketing company One9Ninety and influencer marketing company Narrators. It at the moment serves purchasers resembling Unilever, L’Oreal, and Samsung amongst others.
Merchants can create campaigns on the Tokotown Pro App, providing merchandise, providers, vouchers, experiences, and their corresponding greenback worth. Micro and macro-influencers can uncover the campaigns on their Tokotown app and determine in the event that they wish to change their social media postings for the worth of a suggestion, with out involving financial incentives. The solely commerce concerned could be the retailers’ stock for social media marketing worth. 
The campaigns concerned are both in-store or on-line. The first choice asks for influencers to come back bodily to the product owner’s place of job to obtain a free service or product. The latter permits for on-line executions with vouchers or merchandise being despatched to influencers. Influencers require a minimal of 1000 social connections and are vetted primarily based on engagement charges, viewers credibility rating, and guide verification to be a part of the group. 
According to Tokotown’s world lead Max Verrier, the launch will allow manufacturers and entrepreneurs to have entry to a seamless mobile-driven answer, permitting them to entry and interact with vetted content material creators at their fingertips, in addition to analyse the efficiency of the content material created. The platform goals to deal with the normal ache factors of SMEs working with influencers or those that should not have the know-how and permits them to value and time successfully centralise the entire course of.
To promote the apps’ launch, Verrier mentioned Tokotown is investing closely in social media marketing, paid media, influencer collaborations and phrase of mouth, with the initiatives being supported by Narrators. Once the app is accepted on the Apple Store, the corporate will provoke marketing campaign creation with chosen few pre-launch manufacturers for a coordinated marketing campaign scheduled for someday in June. Verrier added that the campaigns will solely go reside on the launch date accompanied by the rollout of its influencer app and the recruitment and onboarding marketing campaign.
Separately, the Tokotown Pro partnership with Gojek was launched along with Narrators final yr. Under the collaboration, the platform offered direct entry for retailers in the Gojek ecosystem to attach with social media content material creators who’ve been examined and verified. Tokotown defined in a weblog put up that retailers have the assure to be matched with content material creators that go well with market wants. All influencer content material and outcomes might be straight monitored via the service provider marketing campaign dashboard. The content material generated by creators will likely be posted on varied social media channels, together with Instagram, Facebook, and Tiktok. 
Separately, Gojek not too long ago made the information for its merger with Tokopedia to kind GoTo Group. According to Gojek, that is the most important ever enterprise mixture in Indonesia and the most important between two Asia-based Internet media and providers firms to then.
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