Representative picture (Source: iStock)Filter Coffee Co has bagged the digital marketing, influencers, and inventive video manufacturing mandate for Kimirica. They shall be accountable for crafting and managing the model’s communication throughout digital, social and media platforms.Filter Coffee Co shall be piloting Kimirica’s digital technique, social media, e-commerce, inventive communication and influencer marketing; thus, focusing to disseminate the richness of their magnificence merchandise being supplied throughout the Indian markets. The model will usually strengthen the core experience of varied digital channels.“We are extraordinarily excited to start out our affiliation with Filter Coffee Co! The staff’s imaginative and prescient for our model is completely aligned with our expectations and that’s crucial a part of each affiliation. Their inventive methods and execution plans are precisely what our model wants to maneuver to the subsequent stage and we’re trying ahead to an thrilling partnership with Filter Coffee,” mentioned Kimi and Rica, co-founders, Kimirica.Anuja Deora, founder, Filter Coffee Co mentioned, “Kimirica is a superb model to have beneath the FCC banner. This collaboration will bolster our core providing and additional amplify the model’s attain within the digital ecosystem. We’ll be utilizing a tailored and upbeat content material marketing method and a strong influencer technique throughout all manufacturing and e-commerce platforms to raise Kimirica’s model presence. Filter Coffee Co is trying ahead to a fruitful and long-term affiliation with Kimirica.”Based in Bengaluru, Bharati Joshi will lead the company’s product providing as vp, product, India. Kunal Danda will head the company’s Mumbai workplace as vp, consumer providers, India. Based in Delhi, Vinish Mathews will lead the company’s partnership as vp, consumer providers, India and Southeast Asia. They will report back to Sonali Malaviya, managing director, India, as a part of Essence’s management staff available in the market….
https://brandequity.economictimes.indiatimes.com/information/the-pitch-report/filter-coffee-co-wins-digital-marketing-mandate-for-kimirica/90412751
