Nakia Vestal, CEO and proprietor of DollMaker Lashes in Houston, TX, says that she by no means dreamed she’d be capable of pull off working a enterprise—and creating a model, too—whereas doing all of it on her personal. But the beauty entrepreneur is doing simply that. Her eyelash salon has been in enterprise for over six years; this yr she added a product line, too. Vestal loves her purchasers, and says they deal with her like a therapist. “What goes on within the lash room stays within the lash room,” she jokes.By taking programs on the Verizon Small Business Digital Ready portal, Vestal was capable of improve her enterprise know-how on subjects equivalent to funds and social media advertising and marketing. “Everything was a studying expertise for me—from A to Z,” she says. As a busy enterprise proprietor, mom, and grandmother, Vestal carved out time to take the Verizon programs—she’s accomplished 20 programs on the portal—on Saturday and Sunday nights.Now, says Vestal, she makes certain to not combine private and enterprise accounts or traces of credit score, she customized her web site, and he or she found find out how to goal audiences with on-line adverts. “With the Verizon Small Business Digital Ready program, I used to be capable of learn to run my enterprise professionally,” says Vestal.Vestal utilized for and acquired a $10,000 small enterprise grant by the Verizon Small Business Digital Ready program. She used the funds to create branding for her new, four-item product line, hiring a designer to make over her brand: a distinctive, graphical picture of eyelashes in popping, girl-power pink. The grant cash additionally allowed Vestal to create a web site that would deal with e-commerce, and to purchase the provides to start out mass producing her product line.In the meantime, Vestal is constructing the enterprise, and increasing her beauty line with new merchandise. “The world’s going to know who DollMaker Lashes is,” says Vestal.Verizon Small Business Digital Ready is a free on-line curriculum designed to assist small companies achieve immediately’s digital world—transferring the world ahead for all. To enroll, go to verizon.com/smallbusinessdigitalready
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