Laura graduated from the University of Manitoba in 2018 the place she attained a Bachelor of Commerce diploma from Asper School of Business. Majoring in advertising, Laura applies modern pondering and inventive options to the tasks she manages. As a aggressive curling athlete, Laura is not any stranger to bringing a tough work ethic, strategic evaluation, and teamwork to Seed World Group.
Creating nice content material will be arduous. It requires time, effort and lots of creativity. But it’s so vital for holding your clients engaged along with your model.
Video is without doubt one of the strongest mediums on the market. It can be utilized to inform a narrative, showcase your product or simply talk along with your viewers in a extra participating and accessible method than the written phrase alone can do. And on prime of all that, movies carry out higher throughout each digital channel and platform — plus they’re enjoyable!
The numbers don’t lie. According to Oberlo:
54% of shoppers desire to see video content material from a model or enterprise they help
86% of selling professionals use video as a key advertising instrument
Video advertising get 66% extra certified leads per 12 months
In at present’s world, video is probably the most consumed type of content material. From YouTube to Reels and TikToks, to commercials, and interviews. The checklist of prospects is limitless. Adding video to your arsenal of selling instruments not solely will get extra eyeballs in your content material however creates a extra readily digestible method for shoppers to work together with that content material.
Videos could make a huge effect in your advertising technique. Including them in your campaigns will aid you seize the eye of your target market and drive outcomes. But the query is how do you get them made? I promise you it’s not as daunting of a process as you would possibly assume. There’s a plethora of sources to assist companies simply add video to their advertising efforts. Hiring videographers to seize dwell footage, including animation to branding items, creating self-filmed vlog fashion content material, all of those are methods your organization can make the most of video.
Still not sure of how to deal with it? It’s at all times finest to begin small and work your method up. Choose a marketing campaign and resolve what sort of video is just not solely achievable however will add to your content material. Like any new medium, observe makes good. Let your creativity move and see what comes of it.
Does including video to your content material advertising sound like the proper match for you?
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