Casted Launches New Program to Democratize Access to Podcasting

Casted Launches New Program to Democratize Access to Podcasting

The solely audio and video podcast resolution designed for entrepreneurs empowers startups throughout financial downturn
INDIANAPOLIS, Dec. 15, 2022 /PRNewswire/ — Casted, the primary and solely podcast and video advertising platform made for B2B entrepreneurs, has launched Casted for Startups. With this program, qualifying startup firms now have entry to the identical platform empowering B2B entrepreneurs at manufacturers like IBM, Salesforce, Gong, and HubSpot to maximize and measure their podcast and video content material.
With Casted, entrepreneurs streamline how they publish, distribute, amplify, repurpose, analyze, and measure content material. Casted expands the attain of B2B model podcast and video content material to enhance ROI and drastically enhance gross sales outcomes. And in contrast to another platform, Casted makes it attainable for entrepreneurs to perceive not solely how a lot engagement their content material generates however who’s partaking with it by revealing the accounts and recognized contacts that eat particular episodes, clips, subjects, and themes. And now, it’s going to all be out there for early-stage companies with extra restricted budgets.
“We’ve confirmed that Casted might help entrepreneurs amplify very important enterprise voices to drive human connections that in the end drive enterprise progress,” stated Lindsay Tjepkema, CEO and Co-Founder of Casted. “Casted for Startups permits us to degree the taking part in subject in B2B podcasting by giving startups the mic – actually and figuratively! We’re enabling entrepreneurs in any respect firms, no matter measurement, to maximize and measure the worth of their podcasts in in the present day’s altering market.”
According to Edison Research’s The Infinite Dial, 43% of individuals aged 35-54 are month-to-month podcast listeners. While this demographic represents an enormous pool of decision-makers at numerous organizations, B2B entrepreneurs nonetheless face challenges in serving to their group’s voice stand out among the many estimated 2.4 million podcasts that exist in the present day. Companies should amplify professional voices by leveraging their audio and video conversations as beginning factors for focused content material that engages audiences extra insightfully and personally.
“Utilizing Casted’s platform has allowed us to take podcast episodes that originally solely existed in a single standalone kind and switch them into multi-pronged advertising gold,” stated Meredith Albertson, chief advertising officer at Zylo. “We’ve leveraged content material from our SaasMe Unfiltered present and repurposed it for webinars, FAQ movies, social content material, occasion shows, and extra. Our content material engagement has elevated considerably since using Casted – it is a useful device for entrepreneurs to proceed rising their model and market presence by offering instruments that may assist entrepreneurs flip podcasts into a number of items of content material with a a lot farther attain.”
Qualifying startups might be eligible for a reduction up to 82% of Casted’s commonplace pricing. To qualify, organizations will need to have:

Raised lower than $10M in capital.
50 or fewer workers.

All entrepreneurs face vital hurdles to convey their goals to fruition, however that is doubly true for these which can be ladies, minorities, or LGBTQ people. So Casted for Startups presents extra reductions to startups which can be led, owned, or based by members of those communities.
“This financial setting may be very difficult for early-stage firms,” stated Scott Dorsey, Casted board member and managing associate at High Alpha. “Startups already have a tendency to run leaner, with smaller advertising budgets. Today’s market volatility means even fewer sources with greater scrutiny. Casted for Startups empowers smaller companies to stretch their restricted budgets additional whereas additionally delivering and proving most engagement with their podcast and video content material.”
Casted for Startups is obtainable now, and leaders at startup organizations can provoke the appliance course of at For extra info, go to
About CastedCasted is the primary Amplified Marketing Platform and the podcast and video resolution designed for B2B manufacturers. Casted’s platform empowers entrepreneurs to activate, amplify, and attribute audio and video content material whereas rising model consciousness, driving lead technology, and bolstering buyer engagement. Casted’s prospects embrace IBM, Salesforce, PayPal, HubSpot, Gong, and ZoomInfo. Based in Indianapolis, the corporate is backed by Revolution Ventures, High Alpha, Elevate Ventures, Tappan Hill Venture Partners, and extra. Learn extra at
Media ContactSpencer HotzBLASTmedia for Casted[email protected]317-806-1900 ext. 187

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