SEOUL, KOREA — INNOCEAN, led by Global CEO William Lee, stated that it had established a social marketing company named INNOCEAN S to boost its social media marketing service. INNOCEAN S is a full-service social marketing agency with capabilities starting from growing social media marketing methods and their operation to creating content material and responding to international shoppers. It is about to start enterprise in January 2024. INNOCEAN will improve its social marketing capabilities utilizing INNOCEAN S.It is anticipated that this younger and unbiased group composed of specialists will allow versatile decision-making and administration actions to maintain up with altering traits and create synergistic results with the prevailing companies of the father or mother firm.The S of INNOCEAN S has 4 meanings: strategic resolution, international resolution, certified resolution, and inventive resolution. This is a symbolic expression of INNOCEAN S’s distinctive robust factors, which differentiate it from different social marketing companies.Lee Yoon-kyungLee Yoon-kyung, a former group chief of INNOCEAN, was appointed as CEO of INNOCEAN S.Since becoming a member of INNOCEAN via open recruitment in 2007, she has led outstanding Korean and abroad shoppers for round 16 years, refining and growing her international enterprise expertise to a superb degree. She not solely has a deep understanding of and perception into social companies as an account government however can also be extremely receptive to digital development adjustments, making her well-suited because the CEO of a social marketing firm.INNOCEAN S, below the lead of Yoon-kyung, plans to emerge as a social marketing firm, delivering extra superior companies by addressing the social marketing wants of home and international enterprises.Social media is taken into account probably the most essential digital marketing channel for enterprises and types, with round 60% of the world’s inhabitants at present utilizing it. Thanks to the excessive social media utilization price of shoppers, it’s doable to know market responses instantly, which makes making use of suggestions to enterprise operations simpler.Accordingly, INNOCEAN S will transcend merely working social media channels by actively proposing an built-in branding course from a strategic perspective.In specific, its distinctive functionality to answer international shoppers, which differs from different social marketing companies, has drawn consideration. Collaborating with INNOCEAN’s worldwide networks, it may well arrange the kind of coherent social media operation system demanded by enterprises and types and put together a macro technique primarily based on unified pointers.In addition, INNOCEAN S also can provide artistic options for total branding from ATL to BTL by instantly creating high-quality content material harnessing the artistic capabilities constructed up by the father or mother firm, INNOCEAN.“Social media has change into the primary gateway that have to be handed via on the client journey,” stated Yoon-kyung Lee. She spoke of her ambition, “At this significant level, INNOCEAN S will attempt to be a solutionist that gives revolutionary options for the missions and issues going through manufacturers (advertisers).”Meanwhile, INNOCEAN has expanded its full-service digital marketing worth chain by establishing a social marketing subsidiary. Previously, INNOCEAN acquired Studio Lennon, a VFX (visible results) firm, to boost its artistic capabilities, adopted by establishing Studio Abit, which is devoted to creating content material. It additionally acquired D. Purple, a digital efficiency marketing firm, adopted by D-Plan360, a media rep. This 12 months, it plans to push for M&As to extend its digital capabilities abroad, together with in Europe.
https://www.adobomagazine.com/press-release/innocean-launches-social-marketing-company/
