Whether it’s initially of the 12 months or the tip of 1 / 4, your social media technique wants a relentless refresh based mostly on the newest developments and knowledge. A tactic that works at this time might not be as related a 12 months down the road. This makes it essential for entrepreneurs to keep up to date with the newest knowledge factors and statistics involving social media. To begin with, you’ll want the newest social media demographics to replace your technique for 2024.
With extra networks out there than ever earlier than, you want to spend your time and finances properly. Specifically, you must concentrate on the place your clients are.
Check out the newest social media platform demographics so you understand the place to focus your efforts in 2024.
Social media demographics: the numbers you want to know
Demographic knowledge exhibits you which of them social media channels to prioritize in your technique. It reveals the place your target market is and, within the course of, which platforms are finest for conducting market analysis.
Want to know which apps are up-and-coming? Curious about new alternatives to cross-post your content material? Worried {that a} community is perhaps “dying?”
We’ve obtained you coated.
Below, we offer you a platform-wise breakdown of must-know social media demographics for 2024 (and past). These numbers come from the newest analysis and social media statistics out there on the time of writing. They spotlight the info about social media that might inform the way you strategy every platform.
And as a bonus, we’ve additionally highlighted strategic takeaways for every community to information your social advertising technique.
Before we get began, right here’s a fast abstract of some key insights.
What is probably the most used social media platform?
Facebook continues to be probably the most used social media platform.
What is probably the most used social media by age?
Below is a breakdown of social media utilization by age vary:
18-29 years – Snapchat (41%), TikTookay (35%), Instagram (32%)
30-39 years – LinkedIn (34%), X/Twitter (34%), Snapchat (33%), Instagram (32%)
40-49 years – LinkedIn (25%), Facebook (22%), X/Twitter (21%)
50-59 years – Facebook (29%), LinkedIn (24%), Pinterest (24%)
Source: Statistia
What age vary is probably the most energetic demographic on social media?
Millennials are probably the most energetic demographic on social media, with 68.8% of them estimated utilizing social in 2024. In phrases of each day time spent on social media, Gen Z tops the checklist with 35% utilizing it greater than two hours a day.
Source: McKinsey
What social media does Gen Z use probably the most?
YouTube is probably the most used social media amongst Gen Z.
Facebook demographics and utilization
Takeaways from Facebook demographics for 2024
Facebook stays the preferred social media platform amongst shoppers and entrepreneurs. For the primary time, it hit the three billion month-to-month energetic customers, making it the primary social media platform to achieve this.
Time spent on Facebook sees a slight enhance from the earlier 12 months’s half-hour per day. However, a 9-second enhance isn’t sufficient to recommend that individuals are spending considerably extra time on Facebook each day.
Similar to the earlier years, youthful customers proceed to flock to TikTookay and Snapchat. The platform’s utilization amongst 13-17-year-olds stands at a sordid 4.8%, suggesting that it’s not one of the best place to goal a youthful viewers.
Source: Statista
Learn extra about different very important Facebook statistics to put together your 2024 technique.
Instagram demographics and utilization
Takeaways from Instagram demographics for 2024
The platform’s progress stays regular despite a slowdown lately.
As far as social media age demographics go, Instagram maintains a agency maintain on each Gen Z and millennials. These teams make up roughly two-thirds of their base.
Time spent on the platform elevated from the earlier 12 months’s 30.1 minutes. A 2-minute enhance signifies that individuals are spending extra time participating with Instagram content material.
Learn extra about different very important Instagram statistics to put together your 2024 technique.
TikTookay demographics and utilization
Takeaways from TikTookay demographics for 2024
TikTookay hasn’t surpassed Facebook and Instagram in variety of month-to-month energetic customers. But its rising recognition and elevated utilization may quickly change that.
Gen Z is driving this progress in recognition, with 78% of US Gen Z utilizing it in 2023.
Not solely is TikTookay’s person base booming but additionally its each day exercise. TikTookay boasts the best common time spent per day of any community. Daily time spent on the platform grew by nearly 10 minutes in contrast to the earlier 12 months’s 45.8 minutes.
Source: Insider Intelligence
The indisputable fact that the platform’s gender demographics are leveling out can also be notable. In truth, there are actually extra male customers than feminine, however solely with a slight distinction. Last 12 months, the cut up was 54% feminine and 46% male. This alerts TikTookay’s standing as a staple social app among the many inhabitants at massive.
Learn extra about different very important TikTookay statistics to put together your 2024 technique.
X (previously Twitter) demographics and utilization
Takeaways from X demographics for 2024
After rebranding to X, the platform noticed a 13% decline in each day energetic customers throughout the first 12 months.
Some reviews observe a spike in exercise whereas others observe a migration away from the app. eMarketer predicts that X’s person base will drop to 335.7 million in 2024.
In spite of this, individuals are nonetheless spending far more time on X than on Facebook and Instagram.
There’s a slight enhance within the variety of feminine customers (from the earlier 12 months’s 34.1%). That mentioned, X continues to be a kind of platforms with an overwhelmingly massive male person base.
Learn extra about different very important Twitter statistics to put together your 2024 technique.
YouTube demographics and utilization
Takeaways from YouTube demographics for 2024
YouTube’s recognition has grown amongst Gen Z customers, notably within the United States. It’s now probably the most frequented on-line platform amongst U.S. Gen Z adults.
Gender distribution on the platform began to degree out within the earlier 12 months with 51.4% feminine and 48.6% male customers. This has utterly flipped in 2024. Now there are extra male customers than feminine customers on the platform.
People are additionally spending over 3 minutes extra on the platform per day, highlighting the rising adoption of video content material.
Still, most customers declare to use YouTube for leisure reasonably than to discover manufacturers and merchandise. Brands nonetheless have a number of work to do on the platform, discovering a steadiness between leisure and promoting.
Learn extra about different very important YouTube statistics to put together your 2024 technique.
LinkedIn demographics and utilization
Takeaways from LinkedIn demographics for 2024
Conventional knowledge would possibly say that LinkedIn completely caters to an older viewers. However, Millennials dominate the platform.
Moreover, LinkedIn adoption among the many Gen Z inhabitants is rising too as they begin to enter the workforce. Comscore reviews a 53% enhance within the platform’s attain throughout the 18-24 age group. This makes it the second fastest-growing platform amongst Gen Z, following the comparatively new BeReal.
53% of LinkedIn customers come from extremely month-to-month earnings households. This makes the platform a possible goldmine for adverts.
Daily utilization has grown considerably over the previous 4 years. Only 22% of customers had been accessing the platform each day in 2020. This highlights a rise in extremely engaged customers on the platform, making it ultimate for B2B content material advertising.
Learn extra about different very important LinkedIn statistics to put together your 2024 technique.
Pinterest demographics and utilization
Takeaways from Pinterest demographics for 2024
Pinterest has seen a gradual progress over time. After a slight dip in 2022, the variety of month-to-month energetic customers has picked again up in 2023.
Source: Statista
Although there’s been an uptick within the variety of male customers, the platform’s person base continues to be overwhelmingly feminine.
People will not be spending as a lot time on Pinterest as on different platforms. But that doesn’t imply you must write it off. The platform promotes discovery, with 80% of weekly Pinners having found a brand new model or product on Pinterest.
Learn extra about different very important Pinterest statistics to put together your 2024 technique.
Snapchat demographics and utilization
Takeaways from Snapchat demographics for 2024
Snapchat will not be probably the most talked-about community anecdotally. But the platform continues to see regular progress indicating that it’s not going wherever.
Snapchat continues to be large with the youthful crowd. In truth, it has the best variety of Gen Z customers amongst main social media platforms placing it forward of Instagram and TikTookay. Statista predicts that Snapchat can have 49.6 million Gen Z customers in 2024.
Source: Statista
Even when you aren’t energetic on Snapchat, it’s a prime place for trendspotting and studying what youthful shoppers need.
Are social media demographics a part of your technique?
The above demographics of social media platforms come from generalized knowledge throughout billions of customers. As such, it serves as a place to begin for manufacturers trying to prioritize their social platforms.
We advocate trying into the demographic knowledge from your individual social presence to see the way it compares to the averages above.
As you gear up for a profitable 2024, make sure that to use our free social media templates to set up your efforts.
https://sproutsocial.com/insights/new-social-media-demographics/
