Influencer advertising companies act as a intermediary in the influencer advertising course of. To many manufacturers, the method of discovering influencers, contacting, and choosing essentially the most appropriate ones, after which working campaigns with them, is simply too time-consuming. They would slightly pay a specialist influencer advertising company to do the work for them.
Many influencer advertising companies are full-service, that means that they assist manufacturers by means of each stage of the influencer advertising course of, from influencer discovery, by means of influencer administration, helping with content material creation, to analyzing and reporting on a marketing campaign’s success.
Agencies have been a part of the advertising/promoting scene for a few years. Dorothy Sayers even set one among her well-known Sir Peter Wimsey homicide mysteries (Murder Must Advertise) in an promoting company, which she wrote greater than 80 years in the past. Therefore, it needs to be no shock that companies have noticed the rising reputation of influencer advertising, with many conventional companies widening their product choices to embrace it.
It can be unattainable to embody each company in this text. Many of the big-name companies typically embody influencer advertising in their shopper campaigns, however don’t particularly promote the very fact. Over time we are going to broaden this record to embody as many companies as potential that provide influencer advertising companies. Below are the highest influencer advertising companies to work with in 2024.
Leading Influencer Marketing Agencies:
Top
influencer advertising companies
2024
Location(s): Viral Nation works globally in 30+ nations however is headquartered in Toronto and has extra places of work in Kitchener and Christ Church.
Viral Nation performs a twin function, appearing as a worldwide influencer advertising company, working with influencers on Facebook, Instagram, Snapchat, YouTube, and Musical.ly, as properly appearing as a expertise company for the influencers themselves.
As a expertise company, Viral Nation represents and secures endorsements for high influencers. People who imagine that they’ve influencer standing can contact Viral Nation, asking the company to symbolize them. Viral Nation additionally reaches out to others it believes to have influencer standing, providing to work with them. They present full social media illustration for his or her influencer shoppers, serving to them work with manufacturers and guaranteeing they obtain “correct” compensation.
Brands and different companies contact Viral Nation to help them with their influencer campaigns. Viral Nation’s specialists create campaigns based mostly on particular targets. They then decide essentially the most appropriate influencers to inform the model’s story to their viewers. They declare to have the very best stage of analytics in the influencer area, to higher assist manufacturers choose the effectiveness of their campaigns.
Key Services/Unique Features:
Influencer-driven efficiency advertising
AI-powered model security evaluation
Paid media integration and boosting
Influencer and experiential occasion integration
Creative repurposing
Location(s): MOMENTiQ is predicated out of 1 location in Los Angeles.
MOMENTiQ stands on the forefront of influencer advertising, adeptly orchestrating highly effective campaigns that amplify main manufacturers. With an emphasis on simplicity and efficacy, they promise manufacturers transformative outcomes on platforms like YouTube and TikTookay.
The company’s specialty lies in creating bespoke methods for bigger manufacturers, particularly these listed in the Fortune 500. Yet, their experience isn’t confined to these giants, as they lengthen their companies to mid-sized manufacturers as properly. The company demonstrates a sturdy minimal engagement, reflecting its dedication to high-caliber campaigns.
MOMENTiQ’s group is not only any group of pros; they’re seasoned influencer advertising executives who’ve additionally based a number of of the {industry}’s main companies and platforms. For occasion, a member of their founding group was instrumental in establishing Ubiquitous, one other high accomplice of Influencer Marketing Hub.
They present a variety of companies that cowl every little thing from managing influencer campaigns throughout varied platforms to enhancing UGC for paid social campaigns. They specialize in engagements that final past the standard 7 seconds, constructing stronger consciousness and securing the world’s consideration for the manufacturers they accomplice with. By intertwining influencer-generated content material with paid social campaigns that concentrate on conversion KPIs, they guarantee campaigns resonate and drive conversions.
Key Services/Unique Features:
Influencer-driven efficiency advertising
Location(s): NeoReach is headquartered in Orlando and operates out of three extra places of work in Los Angeles, San Francisco, and Austin.
NeoReach might be greatest identified for its influencer advertising platform. However, the corporate is a full-service digital influencer company that has run world-class authentic influencer campaigns for main manufacturers and Global Fortune 500s. Its group handles influencer sourcing, efficiency reporting, and every little thing in between. They reverse engineer a launch technique derived from a myriad of knowledge, together with competitor audits, viewers demographics matching, and channel-specific alternatives throughout all main social platforms.
They are blissful to lead with all phases of the influencer advertising course of from influencer introduction, contract negotiation, deployment, delivery, funds, and sustaining ongoing relationships.
NeoReach gives a completely customizable enterprise platform, with accessible API entry, designed for big manufacturers and companies that want a scalable influencer advertising answer backed by skilled assist.
The company can activate campaigns in as little as seven days, relying in your necessities.
Key Services/Unique Features:
Paid media amplification
Experiential influencer campaigns
Influencer fraud detection
Influencer-driven efficiency advertising
Location(s): Ubiquitous is predicated out of 1 location in Los Angeles.
Ubiquitous has positioned itself as the primary tech-driven managed market. This US-based influencer advertising company has set itself aside from others by making a unified platform for manufacturers, creators, and influencers.
The company has a TikTookay influencer market that helps manufacturers discover influencers whose area of interest and followers are aligned with their target market. The market additionally opens alternatives for creators to showcase their designs and be noticed by massive manufacturers.
For manufacturers, Ubiquitous gives full-service influencer advertising. They specialize in serving to manufacturers obtain progress in three of the highest platforms in the present day–TikTookay, Instagram, and YouTube. They use proprietary knowledge to match manufacturers with the suitable influencers.
Brands can simply supply influencers and course of contracts inside the platform itself. In this manner, Ubiquitous turns into a handy single level of contact for all influencer campaigns. Every step of influencer advertising might be totally automated and streamlined.
Aside from brand-influencer matching, Ubiquitous additionally gives content material creation, full artistic companies, end-to-end marketing campaign administration, knowledge analytics, and monitoring.
Key Services/Unique Features:
Custom-tailored influencer technique
Creator outreach
Contract negotiation
Competitive analysis
Location(s): The Influencer Marketing Factory has a worldwide group and operates out of places of work in Miami and New York.
As The Influencer Marketing Factory‘s title suggests, they’re an influencer advertising company, creating influencer advertising campaigns which can be efficient. They create genuine, scalable, and ROI-oriented social media influencer campaigns for wonderful manufacturers on TikTookay, Instagram, and YouTube.
Whenever the Influencer Marketing manufacturing unit good points a shopper, they make some extent of beginning by understanding their KPIs, figuring out the suitable influencers, engaged on the marketing campaign narrative, managing the execution, and finalizing with monitoring and in-depth reporting. Based in your firm targets, they create a tailor-made and optimum technique on your model. This consists of influencer identification, KPIs setup, genuine and native storytelling, administration, contracting, and detailed reporting and analytics.
As properly as influencer advertising, the company creates and manages TikTookay adverts. They embody demographic data resembling gender, age, location, languages, and pursuits. Tell them your target market, and they’re going to create TikTookay Ads to attain your targets.
Also, they handle skills on TikTookay, Instagram, and YouTube. They assist skills, creators, and influencers get one of the best offers, supporting their private branding thanks to PR actions.
Key Services/Unique Features:
Content administration
Creator financial system market analysis
Ads optimization
Location(s): The Shelf operates out of 1 location in Atlanta.
The Shelf prides itself on shying away from what they deem cookie-cutter campaigns. Focusing as an alternative on unicorn influencer campaigns, the company offers shoppers with distinct methods relying on their advertising targets and buyer segments. They depend on knowledge obtained from each the shopper and the goal market to work out distinctive ideas that may ship outcomes.
This influencer advertising firm is related with a large community of creators and influencers everywhere in the world, so in case your model has a distinct segment market, chances are high good that The Shelf will probably be ready to match you with an acceptable creator on your influencer marketing campaign. They’ve run campaigns in each {industry}, from style to automotive to parenting and every little thing in between.
They are a full-service social media influencer company, so that you’ll have entry to every little thing you want to run an efficient influencer marketing campaign. Aside from influencer matching, their companies additionally embody fraud detection and marketing campaign optimization. Their shopper portal permits you to monitor every marketing campaign in real-time, gleaning vital insights for enchancment. The company’s group of strategists, artists, and writers additionally give suggestions—not simply to you, however to the influencers as properly—to make sure that the content material will carry out successfully and produce ROI.
Key Services/Unique Features:
Easy-download content material portal
Dedicated account supervisor and strategist
Retargeting campaigns
Location(s): RentInfluence operates out of three places of work in Houston, Los Angeles, and New York.
RentInfluence is an award-winning full-service influencer advertising company for the world’s most distinguished manufacturers. It has been delivering knowledgeable methods and industry-leading outcomes since 2011. It is a full-service influencer advertising company, specializing in custom-made promotional campaigns and consulting.
RentInfluence has turn into the go-to company for influencer administration amongst Fortune 1000 manufacturers and high artistic companies throughout the USA and additional afield. They work with a group of influencers throughout 12 nations and 7 {industry} verticals, to unfold their shoppers’ messages. They share content material throughout most social media channels, utilizing one of the best channel for every model. They imagine in totally customizing their companies round every shopper’s goals.
RentInfluence has labored with influencers to doc journeys throughout the Caribbean and Atlantic. Other influencers have turn into the middle attraction at nationwide commerce occasions. RentInfluence’s influencers have even helped to construct worldwide publicity for characters like Batman and Scooby Doo.
Key Services/Unique Features:
All-inclusive content material methods
Influencer casting and placement
Event on-site engagement assist
Creative influencer experiences
Ongoing UGC creation and promotion
Brand consulting and coaching companies
Location(s): LTK works with a worldwide group and is headquartered in Dallas with 12 different places of work in New York, San Paulo, Madrid, Paris, London, Amsterdam, Berlin, Milan, Shanghai, Seoul, Sydney, and Auckland.
Founded by a creator for creators, LTK (previously referred to as rewardStyle and LIKEtoKNOW.it) helps manufacturers of all sizes with end-to-end creator marketing campaign administration. From planning to casting the suitable influencer to making sense of the information, they will do all of it.
Not solely can they assist with all elements of campaigns, however in addition they serve throughout quite a lot of verticals. During the 12 years that they’ve been round, they’ve created robust communities of creators throughout all the primary way of life classes, together with meals and beverage, dwelling, style, journey, and household.
One of the options that deserve particular reward is their data-driven strategy. Backed by unmatched curated creator knowledge that they’ve gathered over 12 years, they’re in the proper place to assist manufacturers establish one of the best creators for his or her subsequent advertising marketing campaign.
They additionally provide a client purchasing app for gross sales. According to their web site, the LTK purchasing app attracts as many as 8 million buyers per 30 days on common.
Key Services/Unique Features:
Growth consulting
Media boosting and amplified distribution
Retail media community
Content licensing
Location(s): The Goat Agency has a headquarter in New York and operates out of two extra places of work in London and Singapore.
Goat is a well-respected pioneer in the influencer advertising area. They have revolutionized the idea of influencer advertising, treating influencers not simply as a PR tactic, however as a potent media channel. With a whole portfolio that features names resembling Dell, Pernod Ricard, Audi, and Deep Silver, Goat has demonstrated their prowess in delivering outcomes throughout all phases of the advertising funnel.
Goat’s complete influencer advertising course of consists of data-driven marketing campaign ideation, end-to-end administration, human contact technique, and steady monitoring and optimization. Their database of over 100,000 influencers, mixed with insights from 1000+ profitable campaigns and over eight years of efficiency knowledge, permits them to craft campaigns with precision and creativity.
Their case research reveal their potential to generate numerous impressions, engagements, and extra worth by means of well-executed influencer campaigns. They’ve constantly outperformed key efficiency indicators, demonstrating their dedication to delivering greater than what’s anticipated.
This social-first advertising company blends knowledge, human creativity, relationship administration, and knowledgeable monitoring and optimization to guarantee success at each stage of the influencer advertising funnel. Goat ensures all deliverables upfront, offering transparency and assurance on what manufacturers will get for his or her funds.
Key Services/Unique Features:
Campaign ideation
Content manufacturing
Dedicated account supervisor
Location(s): House of Marketers works out of an workplace in London.
For assist with TikTookay influencer advertising particularly, make sure to take a look at House of Marketers that was based by early-stage TikTookay staff and companions. On their web site they describe themselves as “the success-driven TikTookay advertising company”.
Trusted by a number of the world’s most beloved manufacturers like Red Bull, Apple Music, and KFC, they may help you with a variety of influencer advertising companies together with TikTookay influencer campaigns and influencer technique growth. With the assistance of knowledge, {industry} expertise, and tech, they may assist you to create genuine content material that can seize the eye of millennials and Gen Zs.
You can both go for artistic concept-inspired content material or influencer-inspired content material. Whichever strategy you determine to take, the end result will probably be content material that creates a powerful connection along with your target market.
Key Services/Unique Features:
Influencer choice
Research and inventive technique
TikTookay neighborhood constructing
Industry development evaluation
Location(s): Audiencly operates out of 4 places of work in Düsseldorf, Hamburg, London, and Budapest.
Founded just a few years in the past in 2018, Audiencly’s preliminary focus was to create advert campaigns for the gaming {industry}. Fast-forward 4 years and their focus has modified. Now they’ve remodeled into an company that connects influencers with manufacturers no matter their dimension or vertical.
While their community of influencers may not be that massive in contrast to a number of the different companies on our record, it does embody each established trendsetters and upcoming names they usually additionally assist all main social media platforms (Instagram, YouTube, TikTookay, Twitter, and Facebook).
From figuring out your KPIs and target market to planning and making ready a marketing campaign technique, they may work with you step-by-step to establish which influencers may help you to obtain your targets. Then, after the suitable influencers have been discovered, they may even work with the chosen influencers to ensure that the advertising marketing campaign will get launched in accordance to plan.
For influencers, in addition they provide administration companies. Whether it’s to assist with managing channels or introducing influencers to manufacturers, their partnerships with main manufacturers are rising steadily.
Key Services/Unique Features:
Content creation
Performance promoting
Contract dealing with and negotiation
Brief creation
Location(s): inBeat Agency works with a worldwide group by means of places of work in New York, Los Angeles, Montreal, Toronto, Singapore, Paris, Miami, and London.
If you’re trying particularly to work with micro-influencers, make sure to verify in with inBeat. They describe themselves as a performance-driven micro-influencer company, making them a perfect influencer company for small/massive companies alike.
They work with greater than 25,000 micro-influencers on TikTookay, YouTube, and Instagram and have helped well-known international manufacturers like New Balance, Nordstrom, and Disney to attain their enterprise targets. In addition to their massive community of influencers, you’ll additionally find a way to benefit from their in-house social media abilities and tech.
One of the large advantages of partnering with inBeat is that you just’ll additionally get an in-house artistic director assigned to your marketing campaign. Together you’ll provide you with a singular angle that can put your content material and model in the highlight. After all, two heads beat one.
Also, earlier than any collaboration begins, you’ll get to approve the influencers and creators who’ll assist you along with your advertising marketing campaign. So, should you really feel that one of many influencers isn’t an ideal match on your model and its target market, you’ll get a say.
Another helpful service that they provide is influencer focus teams. So, should you’re not fairly prepared to launch a marketing campaign but and would slightly simply get to know the habits of your clients higher, inBeat’s community may help. The teams also can assist to generate many extra artistic concepts that you should use for future influencer advertising campaigns.
Key Services/Unique Features:
Sponsored direct-response collaborations
Brainstorming and deploying genuine product placements
Review era
Influencer-centered product sampling campaigns
Location(s): Carusele operates out of two places of work in Cary, NC and Birmingham, MI.
Data is the brand new foreign money in advertising, which is why Carusele locations such an emphasis on it. As a data-driven advertising company, they use first and third-party knowledge to create customized, audience-targeted content material. This permits them to attain your goal shoppers with laser precision and make sure that your message is heard loud and clear.
But Carusele doesn’t cease there. They even have a group of analysts who continually monitor your campaigns and ensure that they’re performing on the highest stage. Moreover, they’ve their very own algorithm and influencer viewers high quality assurance course of that ensures the outcomes of your campaigns. With their assist, you might be assured that you’re getting essentially the most out of your influencer advertising campaigns and that your funding is paying off.
In addition to being data-driven, Carusele can also be results-oriented. Their objective is to assist you obtain your required outcomes, whether or not that’s producing leads, boosting gross sales, or rising model consciousness. To that finish, they’re all the time testing and bettering their methods so you’ll be able to ensure that you’re getting the very best outcomes.
Key Services/Unique Features:
Real-time marketing campaign efficiency knowledge
Paid media technique
Manual influencer vetting
Location(s): Ignite Social Media has two places of work in Cary, NC and Birmingham, MI.
Ignite Social Media gained the Social Agency of the Year award on the 2016 Incite Group’s Corporate Social Media Awards. That sums up Ignite’s all-encompassing social media focus.
They have an extended pedigree (in social media phrases, anyway) starting as The Original Social Media Agency in 2007. They set themselves up as what at the moment was a really new model of company, with an unique social media focus.
They imagine that social media is uniquely suited to permit manufacturers to actually join with their clients on a deeper stage and that high quality content material is important to converse to the passions of an viewers.
One of the methods they do that is by means of utilizing their influencer community to generate and syndicate real branded content material that’s on-message however in the influencers’ voices and related to their specific audiences.
Key Services/Unique Features:
Customized influencer advertising methods
Hand-selected influencers
Real-time optimization
Paid media amplification
Campaign administration
Location(s): Station Entertainment has three places of work in Wilmington, Oceanside, and Mexico City.
Station Entertainment is a dynamic influencer advertising company, specializing in connecting distinctive creators with top-tier manufacturers. The company represents a various vary of skills, together with influencers, athletes, actors, and media personalities, and is understood for its distinctive, result-oriented strategy.
The influencer company gives companies resembling influencer illustration, model negotiations, multi-channel progress methods, monetization methods, and sponsorships. They pleasure themselves on constructing trust-based relationships, advocating for his or her shoppers, and securing one of the best offers on their behalf. Station Entertainment represents a big selection of verticals, from way of life and DIY to athletes and gaming.
Their work ethic, characterised by ardour and enjoyable, coupled with their dedication to their shoppers, has earned them excessive reward from influencers like Home with Stefani, Adalynn’s Lunchbox, and Shannon Detrick.
In essence, Station Entertainment is a accomplice that believes in its shoppers’ success, works tirelessly to assist them attain their targets, and ensures the journey is fulfilling alongside the best way.
Key Services/Unique Features:
Influencer matchmaking
Creative execution
Dashboard monitoring
Location(s): Kairos Media is headquartered in London and has extra places of work in Manchester and New York.
Kairos Media is an award-winning, social-first artistic company which permits manufacturers to be seen and heard by Millennial and Gen Z shoppers on a worldwide scale. Leveraging its understanding of the social area, Kairos builds and executes methods which see greater than 5x the success of conventional media shopping for.
Believing that it’s not nearly boosting content material, it’s about creating an genuine place on the web to stand out amongst the remainder, Kairos combines science (knowledge) and artwork (artistic work) into a singular 360-degree strategy. The company additionally works with over 75,000 influencers throughout 55 nations in 20 languages.
Kairos Media has labored with a number of the world’s largest manufacturers throughout a wide range of sectors together with Facebook, Kelloggs, Pizza Hut, Tencent, Samsung AliExpress, Kraft-Heinz, Krispy Kreme, AMD, and Gigabyte.
Alongside its artistic and strategic work, Kairos Media has additionally developed its personal knowledge and insights service, KLabs. Through this, Kairos makes use of in-house knowledge analytics instruments, fused with major and secondary analysis to perceive viewers pursuits, ache factors and watering holes to inform their strategy.
Key Services/Unique Features:
45+ unique expertise administration creators
Content manufacturing
Custom-built event administration software program for gaming influencer advertising
Location(s): (*54*) is a digital influencer company working out of Dallas.
(*54*) is a specialist gaming influencer company. They promote manufacturers by leveraging the facility of YouTube influencers and Twitch streamers.
They provide companies at completely different phases of the influencer advertising course of. This begins with influencer concentrating on and analytics. They use knowledge mining to sift by means of YouTube and Twitch influencer channels to discover essentially the most appropriate for his or her shoppers’ functions. (*54*) appears to be like at a myriad of key drivers like influencer content material relevance to the model, its historic efficiency, and channel sentiment. From this, they predict tendencies and Influencer marketing campaign outcomes.
They provide full influencer marketing campaign administration, together with reaching out, recruiting, and negotiating with Influencers. Their buyer success managers are incentivized to maximize marketing campaign efficiency and develop long-term partnerships with each manufacturers and Influencers.
(*54*) also can construct a large-scale ambassador program to obtain actual outcomes. They choose and recruit Influencers who show to be one of the best match for the model. They additionally develop seamless ambassador program buildings and fascinating reward techniques, whereas managing your entire program and protecting observe of this system’s outcomes in actual time.
They assist manufacturers and advertisers amplify their campaigns to attain essentially the most related, engaged, and efficient viewers. On YouTube, they retarget sponsored content material viewers throughout the Google ecosystem, together with Google Search. On Twitch, they get their shoppers’ content material beneficial in-stream throughout their community of publishers.
Key Services/Unique Features:
Influencer geolocation advertising
Hyper-location implementation
Influencer content material repurposing
PR administration
Location(s): inCast Inc. operates out of two places of work in Los Angeles and Sao Paulo.
inCast Inc. specializes in working with influencers, micro-influencers, celebrities and different key contacts the world over. They provide a variety of companies together with influencer outreach, content material creation, digital advertising, and social media administration.
In addition to their in depth expertise, inCast Inc. has a group of consultants who’re well-versed in the most recent tendencies and greatest practices in influencer advertising. This permits them to create tailor-made methods which can be designed to obtain your particular targets and goals.
Also, as an official TikTookay accomplice for content material creation, inCast Inc. has entry to the world’s hottest social media platform and its greater than 500 million lively customers. This offers them an elevated potential to attain your target market and ship your message in a method that’s each efficient and fascinating. With inCast Inc., you’ll be able to ensure that you’re working with an company that’s on the forefront of influencer advertising and that’s dedicated to serving to you obtain your required outcomes.
Key Services/Unique Features:
Influencer advertising marketing campaign administration
Content administration
Real-time efficiency monitoring
Influencer seeding campaigns
Location(s): August United operates out of an workplace in Tempe, AZ.
August United is a full-service influencer advertising company. They set out to rid the world of boring advertising, and ever since, have been uniting spectacular manufacturers with spectacular folks.
They present construction to establish influencers, develop marketing campaign ideas, and preserve guardrails to create a sustainable influencer advertising technique for manufacturers. They additionally construct influencer communities of passionate model advocates, permitting their shoppers to leverage influencers for ongoing activations.
One of August United’s distinctive choices is organizing influencer model retreats the place shoppers can meet influencers to arrange methods for his or her future influencer advertising campaigns.They embody PetSmart, Persil ProClean, Ralphs, and Valley of the Sun United amongst their shoppers.
Key Services/Unique Features:
Content creation
Community engagement
End-to-end marketing campaign optimization
Location(s): ExtraInfluence has three places of work in Eatontown, Los Angeles, and Boston.
ExtraInfluence goals to assist you drive extra gross sales, attain greater income, and have extra Influence. They provide 35 years of selling technique expertise mixed with cutting-edge knowledge analytics. In early 2022, ExtraInfluence merged with and restructured unbiased influencer advertising company Boomopolis.
Their technique entails utilizing well-liked influencers to create and distribute partaking branded content material throughout the net, giving their shoppers model visibility, consciousness, and elevated on-line attain. The two companies have grown their collective community of influencers and {industry} expertise to create an expanded group with specialised, in-depth influencer advertising data.
Their group of industry-specific social media consultants gives every model a custom-made answer and distinctive methods. They work with influencers on Instagram, YouTube, Facebook, Snapchat, Twitter, TikTookay, and different up-and-coming platforms.
ExtraInfluence’s data-driven inner analytics course of combines with complete exterior search platforms to make sure you group up with one of the best influencers to set your model up for current and future success. They see influencer advertising as a six-step course of: Discovery → Proposal → Influencer Approval → Content Approval → Posts Go Live → Data and Reporting.
Key Services/Unique Features:
Influencer matching
Influencer relations
Content pointers
Contracting and compliance
Retargeting and paid social campaigns
Location(s): Moburst operates out of places of work in 4 cities – New York City, San Francisco, Tel Aviv, and London.
Over the years, Moburst has expanded their presence and record of options considerably and in the present day they’re often called one of many main influencer advertising companies. They’ve created award-winning influencer campaigns for high manufacturers that embody the likes of Samsung and Shopkick.
Their group of consultants and strategists will care for marketing campaign briefing, real-time optimization, and every little thing in between. Using viewers knowledge and unbelievable insights into every influencer and previous efficiency that they uncover with particular instruments, they may assist you to establish the suitable influencers on your model and marketing campaign.
They even have an in-house group of skilled designers and writers who can be found to help when it comes to creating digital property. So, the influencers that you just determine to accomplice with could have every little thing they want to market your model.
Key Services/Unique Features:
Influencer content material repurposing
Brief creation
Comprehensive weekly and month-to-month reporting
Expansive influencer community
Campaign administration
Location(s): Obviously operates globally with places of work in New York, Paris, and San Jose.
Obviously is a full-service influencer advertising company, helping their shoppers in any respect steps all through the influencer advertising course of. The firm was based by CEO, Mae Karwowski, and CTO, Max Domain.
Max designed a proprietary platform, Studio, to help with influencer identification and discovery. The database at the moment consists of over 400,000 influencers, searchable by a variety of demographic elements.
Being full-service Obviously may help with your entire influencer advertising course of. This even consists of their very own achievement heart, which handles packaging, delivery, and returns. If a model needs to ship free product to an influencer, they will set up it utterly from inside Obviously.
Obviously’s White Glove Service handles all elements of the influencer advertising expertise, from figuring out influencers, all communication, delivery merchandise, and analyzing the outcomes of every marketing campaign. Alternatively, you might want a extra cut-down expertise, for instance, help with community administration or creating your influencer and social technique. They may even help you with reside occasions.
Key Services/Unique Features:
Data-driven influencer suggestions
Paid amplification
Music licensing
Influencer sampling and seeding campaigns
Ambassador applications
Location(s): Lytehouse operates out of places of work in New York, Los Angeles, Miami, and Nashville.
Lytehouse is the company of alternative for companies who need to faucet into an influencer’s highly effective community and succeed by means of their digital affect. Their group of skilled professionals is devoted to connecting manufacturers with the suitable influencers and serving to them obtain their desired outcomes.
What units Lytehouse aside from different influencer companies is their concentrate on high quality over amount. With sister firm Socialyte, an influencer administration platform, they’ve entry to a worldwide community of greater than 10,000 influencers. This permits them to hand-pick the suitable influencers on your particular marketing campaign and guarantee that you’re getting essentially the most bang on your buck.
In addition to their massive community of influencers, Lytehouse additionally offers complete experiences and monitoring to guarantee your campaigns are performing on the highest stage. They additionally provide a full-service manufacturing group that may produce high-quality technique, content material, and ideation on your social media channels.
Key Services/Unique Features:
White glove execution
Content optimization
Account administration
Influencer outreach
Negotiation and contracting
Payment processing
Experiential influencer campaigns
Location(s): Zorka company operates out of an workplace in Europe.
Zorka.Agency describes itself as being an influencer and efficiency advertising company. They provide each influencer advertising companies and media shopping for options.
They declare to have mixed one of the best of each worlds—a traditional artistic company and a digital expertise firm.
The digital influencer company works with influencers to promote merchandise over YouTube, Instagram, Twitter, Telegram, and Twitch. Zorka.Agency will discover shoppers’ audiences in greater than 80 nations utilizing a number of the 350,000 influencers in their database. They use an in-house marketing campaign administration platform, Zorka.Video. It combines a database of content material creators and a variety of filters to pinpoint the suitable influencers for any viewers.
Key Services/Unique Features:
Performance-forecasted methods
Brief creation and localization
Dedicated specialist/group
Legal and monetary supervising
Advertising execution
Competitor evaluation
Location(s): Popcorn Growth operates out of an workplace in Austin.
If you particularly need to zoom in on TikTookay, make sure to pop Popcorn Growth a message. They’re a TikTookay advertising company that was based by minority females, making them an awesome alternative if creating inclusive campaigns is a high precedence on your model.
According to their web site, their secret ingredient is the tech that they use. This method, they will fast-track the entire course of. Another key ingredient is their knowledge analytics. As they like to put it, it offers their campaigns the “oomph” and lets them optimize campaigns in actual time.
The company’s group of TikTookay specialists may help with all the important thing steps to launching an influencer advertising marketing campaign. Brands like Universal, Kleenex, and Costco Wholesale can vouch for that. For instance, when Kleenex reached out to them to assist them with an Earth Day marketing campaign, Popcorn Growth managed to generate greater than half one million complete views.
Key Services/Unique Features:
Real-time marketing campaign optimization
Creative video manufacturing
Rapid campaigns
Location(s): Acceleration Partners has places of work in Boston, London, Berlin, Singapore, and Sydney.
Acceleration Partners has the experience to assist you scale what you are promoting with revolutionary however tailor-made options. They concentrate on collaborating with you, addressing your wants for every custom-made marketing campaign they create by offering deep insights in international markets. This permits a extra bespoke strategy to influencer advertising that considers cultural variations and distinctive client habits.
As a advertising company, Acceleration Partners can also be well-equipped to cope with the technical elements of an influencer advertising marketing campaign. They can give you entry to their platform so you’ll be able to see all of your knowledge in one place. This consists of their proprietary knowledge and analytics platform that leverages massive knowledge, enterprise intelligence, and predictive modeling to provide you with insights into your influencer advertising campaigns. With this platform, you’ll be able to observe your progress, optimize your methods, and make data-driven choices that can assist you obtain desired outcomes.
In recognition of their tradition and efficiency, Acceleration Partners has obtained a number of {industry} awards. Their gifted group contributed to these accomplishments, as did their partnerships with the world’s most revolutionary manufacturers and expertise leaders. If you’re in search of an influencer company that isn’t solely skilled but in addition acknowledged for his or her excellence, then Acceleration Partners is the suitable alternative for you.
Key Services/Unique Features:
Strategic influencer partnerships
Influencer program administration
Seamless program integration
Location(s): HypeFactory is a worldwide influencer advertising company with places of work in Cyprus, Serbia, Thailand, Indonesia, Spain, Australia, Hungary, Lithuania, Poland, Israel, Finland, Armenia, China, South Korea, Philippines, and the United States.
HypeFactory operates on the intersection of expertise and creativity. They are a one-stop-shop influencer advertising company that delivers your promotional targets. The company has created the HypeAuditor software, which they use to uncover one of the best influencers for his or her shoppers. In addition, they use superior synthetic intelligence applied sciences to choose from thousands and thousands of influencers and discover one of the best match on your goals.
HypeFactory makes use of complete and correct knowledge to establish influencers greatest suited on your advertising marketing campaign. They measure Audience Quality Scores, Channel Quality Scores, and lots of different elements. They apply a variety of unconventional parameters to discover the suitable viewers earlier than taking goal motion. As a end result, they will precisely predict the end result earlier than a marketing campaign even begins. In flip, the company shares the outcomes of its campaigns with HypeAuditor to constantly improve analytic potential.
They adapt their campaigns to use the benefit of every social platform. With Instagram, they acknowledge nearly all of customers greatest work together with colourful and fascinating content material. So HypeFactory makes use of gorgeous pictures, partaking swipe-up hyperlinks, in addition to paid social and promo codes.
On YouTube, the company develops intriguing and fascinating content material to introduce your product. They make sponsored movies, sport opinions, pre-roll adverts, main worldwide launches, and extra.
They acknowledge that TikTookay is the primary platform to run sponsored challenges. HypeFactory creates viral content material to have interaction as many customers as potential and applies promo codes. Finally, they see Twitch as the proper alternative to attain players and cyber athletes. They see that built-in content material in streams can ship unbelievable ranges of engagement, with up to 30% of the viewers partaking straight with adverts.
Key Services/Unique Features:
Influencer advertising audit
Competitor evaluation
Twitch integration
Legal assist
Sentiment evaluation
Influencer focus teams
Location(s): LetsTookay has places of work in Tel Aviv, New York, and Hong Kong.
Leverage the facility of AI expertise to improve your TikTookay influencer advertising campaigns with LetsTookay—the primary AdFluencers platform for manufacturers and creators.
Founded in 2020, LetsTookay makes use of proprietary AI-driven instruments to assist enhance your model and set you up with knowledgeable video creators beneath all kinds of niches.
With the assistance of worldwide creators, you’d find a way to create campaigns that may push your model to the forefront. LetsTookay connects you with micro- and macro-influencers, permitting you to request for a private or enterprise video or a video session.
You can use these movies or video periods in occasions or just simply have somebody to discuss to from the consolation of your front room. LetsTookay makes interactions with influencers extra partaking as a result of it permits the influencers to additionally see their viewers.
Aside from providing companies at extra inexpensive costs, LetsTookay additionally helps you measure your marketing campaign efficiency utilizing KPIs and different vital metrics. Note that costs of the companies provided can fluctuate from one influencer to one other. This is as a result of the skills themselves decide the costs, which you’ll see mirrored on their web page and while you’re putting an order.
How lengthy it can take for a expertise to fulfill your request also can fluctuate. However, they often have up to seven days to observe by means of your requests.
If you’re requesting for a enterprise video for TikTookay, for instance, you should use it in your web site and in your most popular social media platform. It’s price noting that one of these product has a video rights lifespan of solely three months. After which, if you would like to lengthen its use, you’d have to contact the LetsTookay group to lengthen its validity. Furthermore, the LetsTookay emblem will seem as a watermark in each private and enterprise movies.
Some of the manufacturers that LetsTookay has labored with for TikTookay campaigns embody telehealth platform Antidote Health and play-to-earn NFT sport Time Raiders.
Key Services/Unique Features:
Brand consciousness campaigns
Performance campaigns
Brand collaborations
Automated goal-based influencer choice
Location(s): ApexDrop is headquartered in Erie, PA and has one other workplace in Northwest, PA.
ApexDrop is a North American advertising company that specializes in constructing highly effective communities of shoppers who imagine in and assist your model. With over 500 shoppers, the belief and credibility that the company has constructed with each its shoppers and influencers is unequalled.
Their inexpensive companies embody influencer content material creation and distribution, which might be custom-made in accordance to your funds and desires. You also can benefit from their administration system that makes it simple to maintain observe of deadlines, funds, and efficiency metrics.
Not solely does ApexDrop have a large community of influencers at its disposal, however in addition they have the instruments and assets to make sure that your content material reaches the suitable folks on the proper time. With their cutting-edge expertise, they will observe knowledge and analytics in real-time so you’ll be able to see the ROI of your campaigns nearly instantly.
Their group of consultants will work with you to develop a complete technique that takes under consideration your distinctive targets and goals. With that mentioned, you’ll be able to relaxation assured understanding that your influencer advertising campaigns are in good fingers.
Key Services/Unique Features:
User-generated content material
Monthly content material supply subscriptions
License-free influencer content material
Location(s): The Motherhood is a digital influencer company based mostly in Pittsburgh.
As their title suggests, The Motherhood is an all-female company, using the facility of girls on-line. It was based in 2006, on the premise {that a} group of girls on-line may make a huge impact. Somewhat appropriately, their first marketing campaign was for Huggies Diapers and was strongly focused at on-line mothers. Since that preliminary marketing campaign, The Motherhood has labored to join distinguished organizations with girls.
They emphasize that they don’t seem to be in automated influencer advertising. They take into account themselves to be a boutique company that applies the human contact to vetting their influencer lists, to the purpose of checking to see if a blogger’s baby has lactose intolerance earlier than suggesting they weblog for a dairy marketing campaign. The Motherhood views influencer advertising as a really human, very private self-discipline.
Key Services/Unique Features:
Content creation and amplification
Risk mitigation
Custom compliance protocols
Robust marketing campaign measurement and evaluation
Location(s): Sway is an influencer administration company based mostly in Mill Valley, CA.
Sway Group is a 100% self-financed, women-owned firm. Indeed, each supervisor and worker proven on their web site is a girl. They provide full-service partnerships to their shoppers, giving them hands-on strategic service all through the course of a marketing campaign, with all their work designed to serve big-picture enterprise targets.
They specialize in delivering best-in-class content material for his or her shoppers. From artistic companies to influencer activation, each marketing campaign begins with a custom-made content material technique.
Sway sources influencers who specialize in the subject material greatest suited to every marketing campaign, from the improbable meals blogger to the Instagram fashionista. They demand a excessive stage of high quality from their content material creators, however in addition they provide them with the assets they want to drive their very own engagement and develop their viewers.
Each of Sway’s shopper-focused influencer applications has 6-8 devoted workers members managing each day duties by means of completion, together with a complete post-campaign report.
Sway has launched its Social Content Studio to deliver shoppers the choice of securing compelling brand-owned influencer-driven content material. Their expert in-house artistic group can shortly produce both images or video property (or each!) as wanted.
Key Services/Unique Features:
Sophisticated social advert methods
Network of 30k authenticated influencers
Quality assurance
Location(s): Stargazer operates out of an workplace in Miami.
Stargazer was established in 2016 with the objective of offering companies with a straightforward and efficient method to join with their goal shoppers. Since then, they’ve turn into one of many main advertising companies that specialize in working with influencers. They will not be your typical influencer advertising firm as a result of they focus not simply on creating long-term relationships with their shoppers but in addition with the content material creators they work with.
When they discover social media expertise they imagine in, whether or not in a distinct segment neighborhood or with a big following, they make investments in them and assist them develop their private model. This permits you to faucet into new markets and attain shoppers that you just wouldn’t find a way to attain by means of conventional advertising channels.
Stargazer is distinguished by its group of selling consultants who’re well-versed in the most recent tendencies and greatest practices in influencer advertising. Consequently, they will develop methods which can be tailor-made to meet your particular wants and goals. In addition, they provide a variety of companies together with influencer outreach, content material creation, digital advertising, and social media administration.
Even with the most recent tendencies when it comes to advertising, Stargazer believes that it’s extra vital to have a smaller group of high-quality influencers than a big group of mediocre ones. If you determine on partnering with Stargazer, you might be assured that you’re working with an company that gives you with the very best outcomes that can drive conversion and ROI.
Key Services/Unique Features:
User-generated content material
TikTookay promoting
TikTookay account administration
Focus on long-tail influencers
Location(s): The Outloud Group operates out of an workplace in Detroit.
The Outloud Group is a full-service influencer advertising company that creates and executes strategic campaigns to ship measurable outcomes at scale. They accomplice with manufacturers and influencers to ship extremely efficient and genuine advertising campaigns.
They don’t limit themselves to simply midwestern shoppers, nonetheless. They additionally work with shoppers in Los Angeles, New York, and overseas. They have labored with manufacturers on influencer campaigns since 2008.
The Outloud Group’s bread and butter is direct response adverts. Brands are concerned in crafting the message, however artistic management in the end rests with the influencers to guarantee authenticity. The firm additionally helps with campaigns involving branded content material, utilizing appropriate influencers and their captive viewers.
The Outloud Group additionally works with the opposite half of the influencer equation. They present expertise illustration companies to high quality influencers. They deliver model campaigns to influencers they know, like, and belief.
Key Services/Unique Features:
Campaign logistics
Influencer paid social campaigns
Gaming influencer advertising
Location(s): Go Fish Digital has places of work in Raleigh, NC and Arlington, VA.
Go Fish Digital is an 18-year-old digital advertising company providing a variety of digital advertising companies, together with SEO, on-line popularity administration, net design and growth, search engine advertising, conversion charge optimization, and content material advertising. Most importantly, in phrases of this record, in addition they provide influencer advertising companies.
The firm consists of a group of technical entrepreneurs and inventive thinkers serving to corporations appeal to extra consideration on-line, construct extra site visitors to web sites, enhance their reputations, and procure extra conversions.
Although Go Fish Digital works with a number of the largest manufacturers, franchises, and CEOs, in addition they assist fast-growing small and medium-sized companies with their digital advertising wants. Everything they do is pushed round what it can take to assist their shoppers attain their targets.
Go Fish Digital’s influencer advertising company has labored tirelessly to kind and develop ongoing genuine relationships with influencers throughout a wide range of niches. Their community of social influencers has developed engaged communities that belief their suggestions and opinions. Each influencer marketing campaign is exclusive and personalised for each the model and the tone of voice of the influencer.
Key Services/Unique Features:
Paid media promoting
Digital PR
Social media administration
Location(s): Navigate operates out of its workplace in Bristol.
Navigate is a British company concerned with social media advertising, technique, and influencer PR. They specialize in creating digital campaigns for manufacturers, utilizing social media to get manufacturers seen.
They acknowledge the facility of social media to amplify a model’s voice, and that influencers are in a strong place to assist with this. Navigate works with a community of UK bloggers, vloggers, Instagrammers and Pinners as social influencers to amplify model tales to essentially the most appropriate audiences.
They cowl the complete service for manufacturers, offering a service for them from technique to the influencer-based supply.
Key Services/Unique Features:
Travel and conservation advertising
Dynamic artistic
Conversion retargeting
Influencer paid media campaigns
Location(s): MikeWorldWide is headquartered in New York and has extra places of work in Los Angeles, London, Washington DC, New Jersey, Chicago, and Denver.
What was as soon as a devoted influencer advertising company, Everywhere Agency was acquired by MikeWorldWide in 2020. MikeWorldWide calls itself a people-first public relations agency with influencer advertising being solely a small a part of an array of choices.
The company gives a variety of client model advertising companies, typically leveraging the facility of influencers for content material distribution. Besides their influencer advertising companies, in addition they provide companies in company popularity administration and inventive growth amongst many others.
Key Services/Unique Features:
Strategic accomplice promotions
Product launch promotions
Research and analytics
Location(s): IMA has its international headquarter in Amsterdam and operates out of six different places of work in Los Angeles, New York, London, Singapore, São Paulo, and Shanghai.
IMA makes their function very clear in their title. They claims to be the main company for digital influencer advertising. They are full service, taking a marketing campaign from defining targets and goals by means of to finishing the marketing campaign execution.
They function a community of greater than 12,000 influencers, who, in accordance to IMA”s web site, has a mixed social following of 6.9 billion folks – though there should clearly be some duplication of followers, contemplating your entire world inhabitants is just not a lot larger at 7.6 billion. Actually, the web site makes the doubtful assertion that their influencers have the mixed attain of over 6 trillion shoppers, which has to be thought of a case of poetic license, with the Population Reference Bureau estimating that about 107 billion folks have ever lived.
IMA has a powerful shopper roster together with Diesel, Nivea, Timex, Samsung, TomTom and Calvin Klein.
Key Services/Unique Features:
Talent relations
Contracting
Content pointers
On-site occasion administration
Quality assurance
Paid social
Content administration
Location(s): INF Influencer Agency is predicated in Vancouver.
INF Influencer Agency is a Canadian company, that acknowledges the significance of influencer advertising, and has made it a enterprise focus. They work in partnership with The Feldman Agency, a North music administration group with over 40 years in the leisure enterprise, who handles artist illustration, expertise administration and reserving, occasion companies and company consulting.
INF is extra of an influencer administration company than an promoting company, in some ways working like a expertise agent. They assist to develop their influencers’ private manufacturers, develop alternatives and handle gives. This makes them a perfect company for influencer administration with the aptitude to join manufacturers with influencers who match their core values.
Key Services/Unique Features:
Brand ambassador applications
Content creation
Product placement
Digital, print, and on-camera campaigns
Curated collections
Organizing talking engagements and appearances
Location(s): Jin is a European company with places of work in Paris, London, Lyon, Berlin, and New York.
Jin describes themselves as a Digital PR and Influence company. They provide companies in inbound advertising, popularity administration, influencer advertising, and offering insights.
Jin makes use of proprietary influencer discovery software program referred to as Plugr to assist manufacturers discover essentially the most appropriate influencers for his or her viewers. Plugr analyses conversations and media in actual time to present shoppers with client insights. One of its options is influencer mapping, the place it maps the primary digital influencers on a sure topic or model, to perceive who and what’s shaping public opinion.
Jin consists of Bic, eBay, Ricoh and Roche as shoppers.
Key Services/Unique Features:
Social commerce
Social listening
Content creation
Communities audit
Crisis monitoring
Location(s): Passion Digital is a UK-based company with an workplace in London.
Passion Digital gives a variety of digital companies, together with PPC (Pay Per Click), search engine optimisation, Social Media Services, and Web Design and Development.
Their social media providing additionally consists of influencer advertising companies. Passion Digital has entry to a broad community of influencers to work with manufacturers in spreading their message. They additionally use their digital analysis and social monitoring instruments to discover different appropriate influencers. They then assist their shoppers by managing their campaigns, utilizing the bloggers, vloggers, Instagrammers, and celebrities of their shoppers’ alternative.
Key Services/Unique Features:
Research and perception
Strategy and planning
Social media administration
Social media promoting
Location(s): Pulse Advertising is a Europe-based digital influencer company with places of work in Hamburg, London, Milan, New York, Berlin, and Paris.
Pulse explains their title as being a results of them being on the pulse of social media. As with many of the specialist influencer advertising companies, they’ve a community of influencers who they will name to help in spreading their manufacturers’ messages.
Pulse breaks its companies down into Brand Awareness, Brand Positioning, Market Entry, Product Launch, and Social Strategy. Similarly, they break their course of into steps: Social Strategy, Kickoff, Campaign Concept, Influencer Selection, Content Creation, and Reporting.
They can declare fairly a couple of high-profile names amongst their shoppers, together with Unilever, Daimler, Adidas, Puma, Gillette, Huawei, and Swatch.
Key Services/Unique Features:
Strategic consulting
Native influencer adverts
Retargeting campaigns
Brand audit
Content manufacturing
Community administration
Location(s): Redpill is a number one influencer advertising firm based mostly in London.
“You take the blue tablet, the story ends. You get up in your mattress and imagine no matter you need to imagine. You take the crimson tablet, you keep in Wonderland, and I present you the way deep the rabbit-hole goes.”
The above quote comes from The Matrix and takes its that means from well-liked tradition the place the crimson tablet represents data, freedom and the typically painful fact of actuality. (Redpill clearly believes that they supply shoppers with campaigns that enliven them and open their minds, slightly than brainwashing them.
With shoppers like Coca-Cola, Jaguar, Samsung, and Heineken, they’ve clearly produced outcomes to appeal to the large manufacturers.
Redpill’s shoppers have entry to their in-house choice software that acknowledges greater than 26,000 influencers throughout YouTube, Facebook, Twitter, Instagram, and Snapchat. Redpill has a powerful artistic group to assist produce materials for the influencers to share. They started as a manufacturing firm in the early days of YouTube and grew right into a full-service manufacturing home and content material advertising company.
Redpill works with over 70,000 publishers, vloggers and social influencers throughout 57 territories, amassing a mixed attain of three.7 billion folks.
Key Services/Unique Features:
Paid promotion
Performance methods
Omni-channel technique
Paid media campaigns
Location(s): Rosewood Creative operates out of an workplace in Afghanistan.
Rosewood Creative imagine themselves as being the brand new era of social media advertising. They present companies for manufacturers in the areas of social media administration, content material manufacturing, and influencer advertising, typically mixing up all three streams for any specific marketing campaign.
Rosewood calls themselves “…a collective of artistic and passionate storytellers who craft premium, genuine, and strategic social media narratives that drive emotional connections with shoppers, ensuing in social shareability.” They develop methods and content material and influencer campaigns for fairly a couple of big-name shoppers, together with Apple, Sony Pictures, Nike, Red Bull, Dr Dre, Lady Gaga, and Toyota.
Key Services/Unique Features:
Audience and subculture insights
Culture tendencies
Creative ideation
Creative route
Creator and influencer playbook
Creator administration
Location(s): Stryde is an viewers targeted eCommerce digital advertising company, based mostly in Salt Lake City, Utah.
Stryde works with eCommerce companies starting from startups to enterprise websites. Their record of companies consists of content material advertising, search engine optimisation, PPC, social media, and influencer advertising. They imagine that success isn’t constructed on one among these areas alone, however that every of the parts works to assist and feed the others.
This means, as an illustration, that that will properly construct up a content material technique and create content material as a part of their content material advertising, optimize it as a part of their search engine optimisation companies, and put collectively a social media technique, which incorporates distributing it through influencer advertising.
They provide a variety of influencer advertising companies together with Influencer Identification and Selection, Campaign Creation and Execution, Influencer Outreach, and Performance Tracking. They work with influencers on Facebook, Instagram, and Blogger.
Key Services/Unique Features:
Paid social campaigns
Brand audit
Messaging technique
Competitive evaluation
Location(s): Team Epiphany is an influencer company based mostly in New York with an extra workplace in Los Angeles.
Team Epiphany’s web site definitely offers an eye catching first impression of their work. This social media influencer company has managed to snare fairly a couple of big-name shoppers in nearly 20 years of operation. These embody Moet & Chandon, Heineken, Cadillac, HPNOTIQ, Nike, Hennessy, JBL, HBO, and Tanqueray.
They describe themselves as creating specialised advertising poised for mass adoption and are about amplifying affect and leveraging the networks that create it. Their areas of focus are Creative Services, Brand Strategy, Experiential (issues like particular occasions and pop-ups), Social Media, Influencer Engagement, and Public Relations.
One instance of their influencer advertising was for Cadillac. In recognition that luxurious these days tends to be delicate, slightly than flashy, Team Epiphany wished their luxurious Cadillac promotion to seem to be geared toward “the choose few”. Hence, they utilized influencers who appealed to these “choose few”, for instance, style influencers.
They additionally wished to make sure that this emphasised the trendy new world and ensured that they used a genuinely multicultural number of influencers. For New York Auto Week, Team Epiphany highlighted Cadillac’s ELR – an upscale electrified coupe – by using 4 highly-influential photographers—Liz Eswein, DJ D-Nice, Jonathan Mannion, and thirteenth Witness to doc per week with the automobile.
Key Services/Unique Features:
Progressive multi-cultural advertising
Influencer integration
Influencer amplification
Location(s): TopRank Marketing operates out of an workplace in Minneapolis.
Compared to most of the companies listed right here, TopRank Marketing is positively historical, having been established in 2001. They are a digital advertising company, with a big emphasis on B2B corporations, though they do work for B2C corporations as properly. Their shoppers vary from funded start-ups to Fortune 50 manufacturers.
They use what they name the Optimize 360 Model as their advertising strategy – which is principally Attract, Engage and Convert. They place their digital advertising companies into the next classes: Content Marketing, Search Engine Optimization, Social Media Marketing, Influencer Marketing, Digital Advertising, and Website Analytics & Conversion Optimization.
In phrases of influencer advertising, they imagine the important thing to ROI for model and influencer relationships is content material. They imagine that by manufacturers collaborating with influencers over content material issues might be mutually useful.
Key Services/Unique Features:
Integrated influencer advertising technique
Content growth with main {industry} influencers
Influencer identification, recruiting, and outreach
Full influencer advertising program implementation
Influencer content material amplification
Location(s): Billion Dollar Boy is a worldwide influencer company understanding of places of work in London, New York, and New Orleans.
Billion Dollar Boy is a hyper-caffeinated transatlantic artistic company. The firm actively creates campaigns throughout seven continents with high manufacturers spanning classes of magnificence, style, retail, way of life, client items, meals and beverage, and automotive. The group is harnessing the facility of influencers to win hearts, catch eyes, and reinvent promoting as we all know it.
Their artistic strategists work with manufacturers to select appropriate influencers who will develop artistic concepts for campaigns, they usually additionally work with the influencers to determine on the optimum distribution methods. Billion Dollar Boy believes in equality, variety, and inclusivity in influencer advertising. They use their software program, Companion to decide one of the best influencer match for any marketing campaign and accomplice with Nielsen to do model research measuring uplift.
Key Services/Unique Features:
Paid media amplification
Content growth
Long-term ambassador applications
Strategic gifting
Custom activations
Experiential campaigns
Location(s): Ykone is a very international influencer company headquartered in Paris with extra places of work in Milan, Berlin, Munich, Geneva, Miami, Las Vegas, Hong Kong, Shanghai, Singapore, Dubai, Abu Dhabi, Riyadh, Jeddah, Tunis, and Bangalore.
Ykone is a world artistic company for digital content material and influencer advertising, with an emphasis on style, luxurious, and wonder manufacturers.
They develop influencer campaigns for well-known manufacturers, resembling L’Oreal Paris, Dior, Swarovski, and Marc Jacobs.
They use their proprietary software program, Campaygn, to analyze the viewers and universe of greater than 50,000 influencers, with 1.2 billion followers, in actual time. Ykone then provides extra info to the database for the highest 5,000 influencers manually.
The firm was based by Olivier Billon in 2008 and claims to be the primary influencer advertising company. The “Y” in the corporate’s title represents Generation Y, who have been the younger adults discovering a love of style, luxurious, and wonder on the time Ykone was created.
Key Services/Unique Features:
Strategic audits
Co-creation
Forecasting
Competitive benchmarking
Art route
Trend reporting
Influencer briefing
Creative manufacturing
Concept and copywriting
Location(s): Upfluence Inc. operates out of places of work in New York, Los Angeles, Lyon, and Mexico City.
Although Upfluence might be greatest identified for its influencer advertising platform, it additionally acts as an company that connects influencers with manufacturers. While a devoted group of affect consultants manages your marketing campaign, Upfluence offers its company shoppers with full software program entry to have 100% transparency on the progress.
It finds the proper content material creators the place your audiences overlap: Instagram, TikTookay, Twitch, YouTube, Blog.
Upfluence can also be blissful to help with influencer occasion administration. Its content material creators can match the wants of your shopper for any particular occasions. Upfluence prevents no-shows by coming into into long-term agreements with their influencers. They provide on-site monitoring and host administration.
Some of the steps that Upfluence takes in its influencer company function embody:
Discovery name – studying about shopper wants
Strategy design & ideation – organising a stable plan
Campaign kick-off – agenda, emails, dashboards
Content creator’s curation – reaching out to content material creators to create high-quality content material by means of influencer advertising
Brief endorsement – extremely detailed with content material steering
Influencer advertising and accomplice relationship administration – guaranteeing easy communication and excessive response charges
Content creators onboarding – signing agreements
Influencer generated content material – with drafting and approval from each Upfluence and the shopper
Influencer cost – ensuring that the influencers met the anticipated content material pointers earlier than they pay them
Reporting and advice
Key Services/Unique Features:
Multi-currency cost administration
Promo code era
Sales monitoring
Location(s): SugarFree is predicated in Los Angeles.
SugarFree is a various group of selling professionals, social media gurus, gifted creators, and knowledge analysts, all working along with their shoppers to create a very seamless expertise.
Their methods concentrate on telling a narrative that lives on properly after a marketing campaign is over. They infuse shoppers’ core messaging into all elements of the campaigns they create. SugarFree discover influencers who match in with a shopper’s aesthetic and tradition, distributing content material to related audiences.
Over time, the company has constructed an unlimited community of one of the best creators whose belief they’ve earned over time. It signifies that they work with totally vetted influencers and bloggers with a confirmed observe file of success throughout conventional, digital, and social media. They additionally deal with all of the coordination of content material deliverables with influencers, protecting campaigns on-time and on-budget.
They schedule each publish after which keep on high of a marketing campaign because it progresses. Their influencers don’t simply publish and gather their paychecks. They act as ambassadors, staying engaged with their viewers and protecting their content material recent and related.
SugarFree offers detailed experiences that concentrate on the metrics that matter most to their shoppers whereas scrutinizing efficiency on a person stage.
Key Services/Unique Features:
Strategy route
Price negotiations
Legal contracts
Compliance and funds
Location(s): Veritone One operates out of an workplace in Denver.
Veritone One is a full-service promoting company incorporating podcast, radio, digital, TV, and analytics. They additionally declare to be the world’s largest efficiency audio company. Importantly, in addition they act as a YouTube influencer advertising company. They declare to be the {industry} chief in performance-based YouTube influencer advertising.
The company makes use of a proprietary discovery platform and worthwhile accomplice relationships to pair you with the suitable expertise for the utmost return on funding.
Veritone One is powered by Veritone aiWare. This is a proprietary platform that processes and organizes unstructured audio and video knowledge utilizing AI-based cognitive computing. The expertise helps the corporate gather real-time actionable intelligence to higher optimize your media and model’s messaging to enhance your marketing campaign’s efficiency.
Key Services/Unique Features:
Cross-platform technique
Podcast promoting
Hyper-targeting
360-activation
Product distribution
Content approvals
Location(s): Post For Rent has six places of work in Amsterdam, Budapest, Zagreb, Athens, Sisli, and Karachi City.
Post For Rent gives a set of options to cater to all of your influencer advertising wants. You can both use it as an influencer platform, looking out by means of its in depth database of influencers, or let the corporate deal with every little thing for you.
If you go for Post For Rent’s managed companies, all you might have to do is about your marketing campaign goals. They ship you a plan that matches your model values and tone of voice. They provide you with a devoted marketing campaign knowledgeable, put together a competitor evaluation, and provide you with estimated outcomes.
Through evaluation of viewers pursuits, behaviors, and extra, Post for Rent filters, analyzes, contacts, and contracts essentially the most appropriate influencers on your marketing campaign. Once you might have a group of influencers, it’s time to put your influencer advertising into observe. The digital influencer company handles all content material, from formulating the unique ideas to full content material manufacturing and optimization.
Post For Rent’s experiences give clear insights into the ROI your campaigns have generated. They even present detailed info on every bit of content material posted by your influencers.
Key Services/Unique Features:
Influencer profile evaluation
Relationship administration
Contracts and funds
Location(s): MG Empower is a worldwide built-in advertising company based mostly in London.
MG Empower is a worldwide influencer advertising company that empowers manufacturers to go #AboveAndBeyond. They assist manufacturers develop their companies, attain new audiences, and make an influence with digital and influencer advertising.
The influencer advertising firm believes in the facility of individuals to drive enterprise worth by means of social, experiential, and innovation. They take a 360-degree strategy to model storytelling and co-creation with the objective to obtain larger ROI.
Key Services/Unique Features:
Network of three+ million influencers
Content manufacturing
Paid media campaigns
Creative route
Channel optimization
AI-powered proprietary software program
Location(s): Socially Powerful serves a world clientele from places of work in Dubai, Beijing, New York, and London.
Socially Powerful is among the main worldwide influencer advertising companies. They provide bespoke end-to-end social media influencer advertising companies that merge the facility of humanity and expertise.
To make sure that their campaigns carry out exceptionally, they pay further particular consideration to platform in addition to influencer choice. In addition to engaged on the main platforms like Instagram, TikTookay, and YouTube, they will additionally activate campaigns for WeChat and Weibo.
Their group of social consultants (or social scientists as they like to name them) boasts in-depth data of all issues social by staying up to velocity with social and cultural tendencies. This signifies that no matter they create will probably be related.
Whether you need assistance with a one-off marketing campaign otherwise you’re extra in a long-term collaboration, they’re blissful to share their experience. As a matter of reality, if they will’t assist you to attain the agreed-upon KPIs, take into account the service that they’ve rendered freed from cost.
Key Services/Unique Features:
Paid media amplification
Content technique
Proprietary influencer expertise
Frequently Asked Questions
What does an influencer advertising company do?
An influencer advertising company acts as a intermediary through the influencer advertising course of. Many influencer advertising companies are full-service and might help manufacturers by means of all of the phases of the influencer advertising course of. This means they may help them with influencer discovery, influencer administration, content material creation, and analyzing and reporting on the success of a marketing campaign.
Is there an influencer advertising company that specializes in gaming?
You can take a look at (*54*). It is a specialist gaming influencer company that markets manufacturers by profiting from the facility or Twitch streamers and YouTube influencers. Their companies embody contacting, recruiting and negotiating with influencers; creating large-scale ambassador applications and predicting tendencies.
What are one of the best influencer advertising companies in New York?
You can strive Kairos Media, Obviously, Open Influence, The Outland Group, and Team Epiphany. These are a number of the main influencer advertising companies with places of work in New York. Kairos Media, Obviously, The Outland Group and Open Influence are full-service artistic influencer advertising companies, whereas Team Epiphany specializes in artistic companies, model technique, influencer engagement and public relations.
What are the highest influencer advertising companies in Europe?
You can take a look at Zorka, Jin, Passion Digital and Ykone. These are a number of the main influencer advertising companies with places of work throughout Europe. Zorka has places of work in Minsk, Belarus, and Cyprus. Jin and Ykone have places of work in Paris and Germany, whereas Passion Digital operates in Spain. In addition to influencer advertising, these companies additionally provide different digital companies that embody popularity administration, media shopping for companies, net design and ppc.
Should you’re employed with an influencer advertising company?
If you discover the method of discovering influencers, contacting them, selecting essentially the most applicable ones and working campaigns along with your chosen influencers takes an excessive amount of time, it’s a good suggestion to work with an influencer advertising company. Many influencer advertising companies are full-service, in different phrases they may help manufacturers with each stage of the influencer advertising course of. Agencies have been a part of advertising for a few years and might provide worthwhile companies.
About the Author
With over 15 years in content material advertising, Werner based Influencer Marketing Hub in 2016. He efficiently grew the platform to appeal to 5 million month-to-month guests, making it a key web site for model entrepreneurs globally.
His efforts led to the corporate’s acquisition in 2020. Additionally, Werner’s experience has been acknowledged by main advertising and tech publications, together with Forbes, TechCrunch, BBC and Wired.
https://influencermarketinghub.com/top-influencer-marketing-agencies/
