How To Get Better At Social Media Marketing So You Can Actually Make More Sales

Giulia Guerrieri teaches you easy methods to get higher at advertising and marketing on social media in much less time Giulia Guerrieri
We’ve all heard that saying – that genius is 1% inspiration and 99% perspiration (mostly attributed to Thomas Edison) and there’s in all probability nobody on the planet who understands this higher than the entrepreneur. It’s no secret that being a founder is just not for the faint hearted (actually, in keeping with the seventh version of the Startup Snapshot, 44% of founders expertise excessive ranges of stress and 36% have skilled burnout) significantly as a result of they’ve so many alternative hats to put on.

Between the lengthy hours, excessive threat, consistently divided consideration and no strong reply to what must be prioritized first (as a result of it’s often all the things), remaining constant within the areas that require it probably the most could be one of many greatest challenges of all.

Especially within the realm of digital advertising and marketing, the significance of consistency can’t be overstated. According to McKinsey, sustaining a constant buyer expertise throughout your complete journey not solely enhances satisfaction but in addition fosters belief and strengthens loyalty. Additionally, analysis from Techpedia reveals that manufacturers prioritizing consistency are valued 20% larger than those who don’t. But while the proof supporting constant advertising and marketing is obvious, many founders discover it difficult to maintain tempo with its escalating calls for and consistently shifting goalposts – social media is extra saturated than ever, which means the standard of content material must be a lot larger to seize consideration.

Giulia Guerrieri, a enterprise strategist and coach, is aware of this battle all too nicely. Back in 2020, confronted with a $25,000 debt, she determined to strive upselling thrifted garments on Poshmark. Her success tremendously elevated when she began utilizing social media to drive site visitors to her store and he or she was capable of clear what she owed inside six months. Buoyed by this success, she determined to strive her hand at a few different on-line companies however discovered the advertising and marketing methods she was being taught by others had been leaving her in a precarious scenario.

“I spotted that almost all of my area of interest (on-line coaches, course creators) discuss “easy advertising and marketing” and “trusting the method” however that by no means labored for me,” she remembers. “It left me in a continuing state of struggle, flight or freeze. My earnings was unpredictable and I by no means knew the place my subsequent greenback would come from.”

Recognizing that one of the widespread challenges she and different founders confronted was establishing a dependable methodology for constant enterprise, she started experimenting with a unique method and is now dedicated to instructing others easy methods to improve their digital advertising and marketing efforts to drive gross sales progress. This begins with getting entrepreneurs to know what’s actually required of them.

“When it involves advertising and marketing, I don’t imagine it’s about how good you’re however slightly what number of instances you swing the bat. Consistency means displaying up each single day,” she says. “I’ve by no means been one of the best editor on the subject of posts, my content material doesn’t have a excessive manufacturing worth, however my message is constant and congruent [and] due to this, I’m capable of reap the advantages of compound curiosity.”

As a primary technology American girl, Giulia encountered her fair proportion of obstacles, one thing which has formed her method to advertising and marketing and enterprise progress.
“Growing up I used to be at all times anxious about cash – my dad and mom got here from Italy to America and arrange a enterprise they usually needed to work twice as arduous as most to make it a hit.”
This, coupled with the truth that she was uncovered to social media early on in life, meant she acquired a glimpse of what was potential to realize, however no clear technique to get there.
“Seeing the wave of influencers again then made me crave a lifetime of monetary, location, and time freedom. I had to determine a solution to earn cash on-line, as a result of I believed that was what they had been all doing. But after talking to a different creator buddy who advised me most individuals need to work jobs on the facet to maintain the approach to life, I knew I had to determine one other manner,” she remembers. “Experiences like this have solely motivated me to create a manner, even when it doesn’t exist.”
In a panorama the place automated funnels and passive advertising and marketing methods reign supreme, Giulia nonetheless prefers to make use of gross sales calls – a journey she describes as “lengthy and arduous,” however that she acknowledged for its sustainable progress potential.
“The evergreen webinar funnel system to me is damaged. It depends on shortage, timed determination making, and is very pushed by concern. Sales calls have been the pathway to assist us qualify leads, convert at the next worth and concentrate on getting solely individuals in our program that we all know can get outcomes,” she explains. “You truly can’t go on my web site and purchase my course, and that’s for a great cause. We don’t settle for everybody.”
This deliberate exclusivity ensures that each participant is an ideal match for this system, aligning with Giulia’s long run imaginative and prescient and going in opposition to what has change into the norm on social media: to attempt to convert individuals on-app, one thing she believes is the first cause entrepreneurs discover it so arduous to persistently market to and convert clients.
“Instagram is a top-of-funnel platform which means that your sole goal on [apps like this] is to get somebody from having no Interest to having curiosity. The greatest false impression is that entrepreneurs suppose individuals go from viewing content material straight to creating gross sales, however constructing relationships is the lacking hyperlink.”
Another false impression she desires to debunk is that to ensure that content material to be consideration grabbing, it is advisable spend hours making it. “If content material creation solely takes two hours per week, you’ve gotten nearly all of your time to be spent on relationships, both with potential new purchasers or present purchasers to get them outcomes and retain them. People spend manner an excessive amount of time on advertising and marketing and never sufficient time on the opposite core capabilities of a enterprise that really make it profitable. Marketing is only one small half, but it surely’s the half that’s the loudest on social media.”
This is Giulia’s recommendation for getting higher at advertising and marketing each persistently and efficiently on social media with out having to spend numerous time doing it.
Stop in search of speedy outcomes
The first problem Giulia teaches her purchasers to beat is the necessity for immediate outcomes for his or her efforts. “Results received’t come till you are constant. When I had a useless Instagram account it took me solely 30 days of posting 2x per day to revive my account. That’s now led me to earn persistently 6-figures monthly. The preliminary startup funding (aka your time) is hefty, however that’s with any good thing in life, you must put the work upfront to get pleasure from the advantages in a while.”
Giulia understands that almost all entrepreneurs really feel they’re finest positioned to share their model’s genuine message, so as an alternative of trying to delegate, she suggests as an alternative making a content material system you could “rinse and repeat.”
“I developed a content material system that enables me to make 7-days price of excessive changing reels in simply 2 hours per week. As a busy CEO, I naturally flip to outsourcing the inventive, however I notice the inventive is my zone of genius and I can’t delegate that process. So I needed to discover a neater manner. If you need repeatable outputs, you want repeatable inputs.”
Adaptation is vital
Giulia is aware of that staying forward means embracing change and utilizing information to steer the ship. “We monitor all the things… Without information, we make emotional-based selections.” By diving into metrics like present charge and conversion charge, she’s not simply making guesses; she’s making knowledgeable selections that maintain her enterprise on monitor and rising.
Giulia’s personal Instagram journey is a testomony to the facility of this information pushed method. “If you don’t adapt to the platform, you’ll die out,” she warns. She suggests often checking your analytics and tweaking your content material technique, slightly than driving the most recent pattern wave.
“Moving from a “imagine in your self” (aka emotional) method to an information pushed one has allowed me to separate my identification from my firm. I used to suppose I used to be the issue – that I didn’t have the correct mindset to be one million greenback enterprise proprietor. Then I spotted, once we don’t have information to drive our selections, we could be wildly irrational as human beings. By carefully taking a look at our numbers, each day, I’m capable of see the place the bottlenecks are and shortly resolve them with my crew.”
Look past follower rely
Giulia’s perspective on social media metrics is refreshingly unconventional. “Followers are equal to monopoly cash,” she asserts. Despite boasting a large following of 70,000, she acknowledges that true success is not measured in numbers however in significant influence. “Success is a sense that comes from inside,” she displays. For her, it is in regards to the tangible moments of transformation, like serving to somebody give up their job or obtain their monetary freedom. It’s these heartfelt connections and real-life transformations that gasoline her sense of success.
This is why she suggests specializing in relationship constructing as an alternative. “When you concentrate on the depth of the connection with one particular person in your viewers over the width of making an attempt to succeed in so many individuals, you create significant connections that inevitably flip into gross sales.”
Your distinctive voice will get you additional
“Storytelling is the key,” Giulia emphasizes. By sharing the highs and lows of her life authentically, she forges a deep bond together with her followers. “Taking out my iPhone digital camera after I’m dwelling a few of the finest moments of my life, but in addition a few of the worst, is admittedly what has formed me as a robust creator,” Giulia explains. For her, authenticity is paramount, because it permits her to attach on a profound degree together with her viewers.
However, Giulia warns in opposition to the pitfalls of fluffy content material and encourages creators to be daring of their messaging. “The finest creators have polarizing opinions and thrive off of managed controversy,” she observes.
Stop making an attempt to make all the things passive
Giulia’s on a marketing campaign to “make lively earnings cool once more.”
“When you do work you like, it doesn’t really feel like work. If I needed to do one thing for the remainder of my life, it will be precisely what I’m doing proper now. I acquired clear on my goal earlier than I constructed my enterprise and I like to recommend everybody else do this too.
“Remind your self that advertising and marketing is only one small a part of the sport. If you’re not seeing outcomes, it’s often since you’re missing the abilities essential to get you there, which is a tough capsule to swallow. One of my shopper’s says “Leave your ego on the door” and it is a nice mantra to recollect as a result of you may be a pupil for all times. The minute you cease studying, or change into averse to making an attempt a brand new manner, you’ll start to say no.”
To be taught extra about Giulia and her work, check out her Instagram account right here.

https://www.forbes.com/websites/biancabarratt/2024/03/25/how-to-get-better-at-social-media-marketing-so-you-can-actually-make-more-sales/