Price.com.hk is launching the third version of its Computer Online Expo, whereas inviting a lot of influencers to introduce the spotlight merchandise, related with the years earlier than. The firm goals to have interaction shoppers with completely different influencers and retailers.
Commencing on 7 August, the 25-day Computer Online Expo characteristic greater than 500 completely different merchandise from 50 manufacturers and retailers. On the primary 4 days, a collection of YouTube packages might be broadcasted at night time with gadget influencers who’re invited to star within the promotional video. The expo begins on the identical day the second spherical of consumption voucher is delivered to the general public.
The expo will embody 9 influencers equivalent to Ah cung from GadgetGang HK and maviskuku 雞蛋妹, in addition to two anchors from Price.com.hk, Karen and Pinky, to introduce the bargains out there within the expo. To increase folks’s consciousness earlier than the expo, Price.com.hk has rolled out a teaser video to let audiences know extra concerning the occasion. Price.com.hk has additionally printed branded content material which particulars the promotional affords and the movies earlier than each night time’s sale.
Wilson Wong, advertising and marketing director of Price.com.hk. mentioned, “This yr once more we may additionally grasp the chance from the federal government’s consumption vouchers and that is the rationale why we set 7 August as our Expo launch date. A cheerful buying on-line occasion with components of excellent merchandise from retailers and types, good product costs, good cost companions, good gadget YouTubers and social content material would convey good eCommerce outcomes.”
Price.com.hk launched its first pc on-line expo in August 2020. Wong mentioned added launch of the expo was a response within the cancellation of the Hong Kong Computer and Communication Festival 2020 organised by The Chamber of Hong Kong Computer Industry. Riding on final two yr’s success, Price.com.hk will goal to provide the identical expertise for patrons and retailers as Hongkongers are logging on to purchase devices, computer systems, and associated merchandise.
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Price.com.hk goes all out with influencer advertising and marketing for spherical 2 of Computer Online ExpoPrice.com.hk launches first pc on-line expo, starring influencers in promo video
https://www.marketing-interactive.com/price-com-hk-youtube-influencer
