Spends on influencer marketing to rise to $2.8
Brands’ spends on influencer marketing will develop from – billion in 2023 to – billion in 2028, in accordance to the Redseer Strategy Consultants’ newest report on digital The report acknowledged that influencers, as digital…
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Homegrown OTTs increase marketing spends
Armed with budgets of 30 crore to 50 crore, homegrown streaming platforms have elevated their spending on promoting and influencer marketing to win a slice of the rising OTT (over-the-top) video-on-demand market in Platforms corresponding to aha…
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Best Digital-Marketing Spends for 2022
Opinions expressed by Entrepreneur contributors are their very own. Large firms may need big advertising and marketing budgets, to allow them to afford to be a bit sloppy about how…
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Content marketing spends likely to touch 2019 level this festive season
With a guarded optimism that the worst of the Covid pandemic is behind us, manufacturers have cautiously began to loosen their purse strings for the festive season that lies simply…
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India’s ad revenue to rebound by 13% over 2020-25, digital to overtake TV spends: MPA Report
Following a 27% plunge in 2020, ad revenue in India is forecast to rebound strongly over 2020-25 with a compound annual progress fee (CAGR) of 13% to contact $13.3 billion,…
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Over 50% of marketers set to increase influencer marketing spends in 2021
Influencer exercise rising exponentially in India as manufacturers are taking a look at solidifying their on-line presence through the COVID-19 outbreak. As pere a modern report from ClanConnect.ai, the Indian…
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